~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Home Health Agencies and Private Duty Home Care
What You Need to Know About a Huge Trend in Our IndustryNovember 16, 2005
In this issue...
-- Certified Home Health Agencies Moving BACK into Private Duty Home Care
-- There's Still Time to Sign Up for Dr. Dunaway
-- November is National Home Care and Hospice Month
-- About the Author
-- Permission to Reproduce
...to Stephen Tweed's Leading Home Care Report. This special report is for CEOs and senior executives of America's leading home care companies. This report is published every other Wednesday by Leading Home Care ... a Tweed Jeffries company for our clients, friends, and advocates who want to grow their home care businesses.
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Certified Home Health Agencies Moving BACK into Private Duty Home Care
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~A significant trend we are seeing in home health care is the return of certified home health agencies to Private Duty Home Care. Nearly 25 years ago, I served on the Board of Directors of a Visiting Nurse Association in Oil City, Pennsylvania. Our agency started one of the first Private Duty Home Care businesses and it has operated successfully since then.
Over the years, many not-for-profit agencies decided to get into Private Duty, but were unable to make those programs profitable. There were three specific challenges I saw to making Private Duty work in a certified agency:
Some agencies who struggled with their Private Duty business just gave up and exited the business (a good strategy in many cases). Other agencies just kept plodding along while their smaller, more focused competitors ate their lunch in the marketplace.
Non-Medical Home Care Explodes
While the certified agencies were struggling through the Balanced Budget Act, IPS, and getting ready for PPS, a new type of company emerged. The "Non-Medical Home Care" company came onto the scene in a small way about ten years ago. This model has been growing, and now exploding. At last count, there were 18 companies selling franchises in Non-Medical Home Care, and two membership networks selling start up training.
Today, Non-Medical Home Care is the fastest growing segment of our industry, serving millions of "private pay" clients and making a huge difference in the lives of their families.
Certified Agencies Want IN on the Action
For the past five or six months, our phone has been ringing off the hook as CEOs of Certified Home Health Agencies call to inquire about our services in helping them start or grow a Private Duty Home Care Business. We've responded in the affirmative and we're now working with a number of agencies helping them start or grow their Private Duty businesses.
Nine Tips to Make Private Duty Work in YOUR Agency
Here are some tips we know will help you be more successful in growing your Private Duty Home Care business. You're not going to like some of them. But if you follow our advice, your business will grow and be profitable.
For more information on how to start a Private Duty Home Care company, go to our web site at www.privatedutytoday.com and scroll down to the bottom of the home page. There are also valuable tools there to help you grow your business.
There's Still Time to Sign Up for Dr. Dunaway
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~One of the most effective ways to grow your home care business is to design and implement specialty home health programs. Many agencies across the country have successfully created special programs for Cardiac Care, Rehab, Mental Health, Maternal Child Health, or Diabetes Care.
Designing and implementing these specialty programs is one thing. Marketing them is another. To help you do that more effectively, we're bringing back the Home Health Care industry's leading expert on sales and marketing to physicians, Dr. M. Tray Dunaway.
Dr. Dunaway will be with us again on Thursday, November 17th at 1:00 p.m. Eastern time for another of his powerful teleseminar presentations.
Join Stephen Tweed and Dr. M. Tray Dunaway for Marketing Your Specialty Home Health Programs to Physicians.
Here's what some of our previous teleseminar participants have said about Dr. Dunaway's sales and marketing teleseminars:
"Dr. Tray Dunaway is always a phenomenal speaker, you always come away from his presentation with valuable knowledge and tools."
"This seminar will help you address avenues that aren't conventionally considered."
"No matter how much experience an individual may have in marketing home care, this seminar will still give the marketer new ideas or perspectives."
"Actual functional, useful information. This is not simply what to do, but how to do it."
November is National Home Care and Hospice Month
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Each November, the National Association for Home Care & Hospice (NAHC) celebrates National Home Care Month, National Hospice Month, and Home Care Aide Week (November 13-19) to honor caregiving heroes who make a remarkable difference in the lives of patients and the families they serve.
For more information about National Home Care and Hospice Month visit the National Association for Home Care and Hospice website. This resource offers ideas on how to celebrate home care, and publicize these annual events.
About the Author
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Stephen Tweed, CSP, is Chairman and CEO of Leading Home Care ... a Tweed Jeffries company. For over 20 years he has been a recognized leader in strategy and leadership development for home care companies and associations. He is the author or co-author of five books, four of which were written specifically for the home care industry. He has served on the boards of directors of three not-for-profit home care agencies, and has served as interim President & CEO of a $25 million home care company.
Stephen is a past-President of the National Speakers Association, a 3500 member international society of experts who speak professionally. He is also the father of a 35-year-old son who is physically disabled and uses the services of home care on a daily basis.
Permission to Reproduce
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Permission is granted to healthcare publications, associations and companies to reproduce this article in your publication, or to distribute copies to your leaders, on the condition that you reproduce the credits and contact information as follows: "Reprinted with permission from Stephen Tweed's Leading Home Care Report. Copyright 2005 Stephen C. Tweed. To receive a FREE subscription to this newsletter, log on to www.leadinghomecare.com."
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