Leading Home Care Report #103

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Learn How to Find and Keep Employees
From the Top 100 Places to Work in America
January 17, 2007
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In this issue...
-- Learn How to Find and Keep Employees from the Top 100 Places to Work in America
-- A New Subscription Service for your Sales Manager
-- A New Coaching Process for your Sales Representatives
-- A New Selection Tool for Private Duty Caregivers and Home Health Aides
-- We're Coming to YOUR Neighborhood
-- About the Author
-- Permission to Reproduce

Welcome,

...to this edition of Stephen Tweed's Leading Home Care Report. This special report is for CEOs and senior executives of America's leading home care companies. This report is published every other Wednesday by Leading Home Care ... a Tweed Jeffries company for our clients, friends, and advocates who want to grow their home care businesses.

Leading Home Care Report is a permission-based newsletter. It is only sent to those individuals who have requested it, or who have given permission for their address to be added to the distribution list. If you have received this report by mistake and would like to be removed from the list, we apologize for the inconvenience. Please go to the bottom of this report for instructions on how to unsubscribe.


Learn How to Find and Keep Employees from the Top 100 Places to Work in America
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Write press releases that POP! Each year FORTUNE Magazine publishes a list of the 100 best companies to work for. This year, there are ten companies out of 100 that are healthcare providers. There are also eight other healthcare related companies on the list.

The ten healthcare companies are:

  • 9 – Methodist Hospital System – Houston
  • 21 – Griffin Hospital, Derby, CT
  • 35 – Childrens Healthcare of Atlanta
  • 37 – Northwest Community Hospital – Arlington Heights, IL
  • 52 – Ohio Health, Columbus
  • 54 – Baptist Healthcare – Pensacola, FL
  • 62 – Mayo Clinic – Rochester, MN
  • 80 – Lehigh Valley Hospital & Health Network – Allentown, PA
  • 81 – Baptist Health South Florida – Coral Gables
  • 91 – Memorial Health – Savannah, GA

On the top of the list - #1 is Google. Some of the things Google provides its employees are free meals, a swimming spa, and free doctors onsite. Google gets 1,300 resumes a day.

Here are some of the things the ten healthcare providers in the Top 100 do for their employees:

  • Gave out $250 gas cards when gas prices went up
  • Appointed a manager of Work Life Balance
  • Provides an Employee Concierge to help with personal chores
  • Play Brahms Lullaby over the paging system when a new baby is born

There are also some economic benefits that these Top 100 employers provide:

  • Exceptional benefits, such as $3,500 tuition reimbursement, special loans for nursing school, and home loans
  • In one system, 70 nurses earned more than $100,000
  • Bonuses tied to patient satisfaction and financial results

In spite of benefits and bonuses, several healthcare providers were judged to be great places to work because of the quality of care they provide. Griffin Hospital in Connecticut is known for providing exceptional patient service. Baptist Healthcare Pensacola is focused on its mission of providing superior service based on Christian values, and their "no secrets" policy of communication.

The message is that there is no one right way to attract and retain employees, but these Top 100 employers have found innovative ways to understand their employees needs and wants. They have developed innovative strategies to create the kind of place where healthcare workers really want to work.

What are you doing to create a great place to work in home health care? We'd love to hear from you.

Send us your innovative ideas and we'll compile them in a future issue of Leading Home Care Report.

See the Full List and Details of the TOP 100 Places to Work


A New Subscription Service for your Sales Manager
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Who is responsible for managing the sales and marketing function in your home health agency? Whoever it is should become a member of a new internet based, multi-media, interactive networking community. It's called "Home Care Sales Manager Interactive," and is designed specifically for the person who is responsible for bringing in new referrals that turn into admissions.

By becoming a member of Home Care Sales Manager Interactive your sales manager or marketing director will get:

  • A bi-weekly electronic newsletter with new ideas on improving sales & marketing
  • Access to a members-only web site with articles, sales tools, and a growing list of resources from industry sales & marketing professionals
  • Monthly sales manager teleconferences to share ideas and ask questions of other sales managers
  • Complimentary copies of CDs from our Leading Home Care teleseminars
  • Downloadable audio files of previous sales manager teleconferences
  • Members only discounts on Leading Home Care's latest products
  • Preview copies of white papers and research reports on sales & marketing research

If you want your sales manager or marketing director to have regular access to the latest ideas and information on home care business development, click on the link below and have that person become a member of Home Care Sales Manager Interactive.

Click here now to become a member!


A New Coaching Process for your Sales Representatives
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If you have a team of sales professionals in your home care company, you'll want to provide them with a complete package of sales training and support. However, if you have only one or two sales reps, it may be too expensive to bring in Michael G. to train them, and it's time consuming to send them out for training.

The alternative is a brand new sales coaching process from Leading Home Care. For the very reasonable fee of $795.00, each sales person will receive a copy of the e-manual, "Making the Approach: Advanced Sales Training for Home Care Professionals," a set of three audio CDs on the same topic, and six one-hour personal telephone sales coaching calls with Michael Giudicissi.

Get that new sales rep off to a great start in 2007 by signing him or her up for Michael G.'s Sales Coaching Intensive. Call Diane West at 502-339-0653 to arrange a telephone conference with Michael. He'll take it from there!


A New Selection Tool for Private Duty Caregivers and Home Health Aides
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One of the biggest challenges in growing your Private Duty Home Care business is finding and keeping caregivers. We're convinced that the key is selection.

You need to find a number of prospective applicants, and then select the ones that best fit the job and are most likely to be successful. For the past six months, Kathy Clater, our recruiting and selection specialist has been searching for a pre-employment selection tool that is validated for home care caregivers, reliable and easy to use, and affordable.

Well, we've found it. And now you can have your own online assessment tool to select the very best caregivers. Early research in the use of this tool shows that it will help you select more qualified caregivers, and that will result in

  • Reduced turnover
  • Improved reliability and continuity of care
  • Higher client and patient satisfaction
  • Reduced stress and frustration for your recruiters and your scheduling coordinators
  • Reduced cost of recruiting and more profit on the bottom line.

To learn more about the new Leading Home Care Pre-employment Assessment for Private Duty Caregivers, click on the link below. Then call Kathy Clater at 502-339-0653 to discuss the details.

Learn more about the new Pre-employment Assessment


We're Coming to YOUR Neighborhood
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Stephen Tweed's Schedule:

  • January 20, 2007 - State College, PA - Leadership Conference
  • January 22, 2007 - Scottsdale, AZ - Private Duty Home Care Association
  • February 10, 2007 - Denver, CO - National Speakers Association
  • February 21, 2007 - Las Vegas - Power Home Health Referrals
  • February 23, 2007 - Philadelphia, PA - Private Duty Planning & Coaching
  • February 27, 2007 - Savannah, GA - National Home Infusion Association
  • March 12, 2007 - Orlando, FL - National Private Duty Association

Michael Giudicissi's Schedule:

  • February 21, 2007 - Las Vegas - Power Referrals Pre-conference - Home Health Line
  • February 26, 2007 - Sacramento, CA - Sales Training Boot Camp - CAHSAH
  • February 28, 2007 - Ontario, CA - Sales Training Boot Camp - CAHSAH
  • May 16, 2007 - Richmond, VA - Sales Training Boot Camp - VA Assn. for Home Care

If you would like us to work with your agency while we're in the neighborhood, please call Diane West at 502-339-0653 to set up telephone appointment.


About the Author
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Stephen Tweed, CSP, is Chairman and CEO of Leading Home Care ... a Tweed Jeffries company. For nearly 25 years he has been a recognized leader in strategy and leadership development for home care companies and associations. He is the author or co-author of five books, four of which were written specifically for the home care industry. He has served on the boards of directors of three not-for-profit home care agencies, and has served as interim President & CEO of a $25 million home care company.

Stephen is a past-President of the National Speakers Association, a 3500 member international society of experts who speak professionally. He is also the father of a 37 year-old son who is physically disabled and uses the services of home care on a daily basis.

Meet the entire Leading Home Care Team


Permission to Reproduce
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Permission is granted to healthcare publications, associations and companies to reproduce this article in your publication, or to distribute copies to your leaders, on the condition that you reproduce the credits and contact information as follows: "Reprinted with permission from Stephen Tweed's Leading Home Care Report. Copyright 2006 Stephen C. Tweed. To receive a FREE subscription to this newsletter, log on to www.leadinghomecare.com."



Contact Leading Home Care
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phone: 1-888-668-9333
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