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style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes; height:22.0in'> <td width=768 valign=top style='width:8.0in;padding:7.5pt 0in 15.0pt 0in; height:22.0in'> <div align=center></div> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=590 style='width:442.5pt;background:#FFFFEE;border-collapse:collapse;mso-yfti-tbllook: 1184;mso-padding-alt:11.25pt 11.25pt 11.25pt 11.25pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=590 style='width:442.5pt;padding:11.25pt 11.25pt 11.25pt 11.25pt; 1px: '> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes; height:15.0pt'> <td width=587 style='width:440.25pt;padding:.75pt .75pt .75pt .75pt; height:15.0pt'> <p class=MsoNormal align=center style='text-align:center;line-height: 22.5pt'><b><span style='font-size:8.5pt;font-family:"Verdana","sans-serif"; color:#088786'><img border=0 id="_x0000_i1025" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/9ab6fc5a38434396b5958a5a82d45179.jpg"></span></b><b><span style='font-size:19.0pt;font-family:"Verdana","sans-serif";color:#088786'><o:p></o:p></span></b></p> <p class=MsoNormal align=center style='text-align:center;line-height: 15.0pt'><span class=apple-style-span><b><span style='font-family:"Verdana","sans-serif"; color:#088786'>Vision Casting:&nbsp; Creating A Clear Picture Of The </span></b></span><b><span style='font-family:"Verdana","sans-serif";color:#088786'><br> <span class=apple-style-span><span style='font-family:"Verdana","sans-serif"'>Agency Of The Future</span></span></span></b><b><span style='font-size:19.0pt; font-family:"Verdana","sans-serif";color:#088786'><o:p></o:p></span></b></p> </td> </tr> </table> <p class=MsoNormal><span style='font-family:"Arial","sans-serif"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes; height:24.75pt'> <td width=602 style='width:451.5pt;padding:.75pt .75pt .75pt .75pt; height:24.75pt'> <p align=center style='text-align:center;line-height:18.0pt'><b><span style='font-family:"Verdana","sans-serif";color:#006666'>#214,&nbsp;July 6,&nbsp;2011<o:p></o:p></span></b></p> </td> </tr> </table> </td> </tr> </table> </div> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=590 style='width:442.5pt;background:#FFFFEE;border-collapse:collapse;mso-yfti-tbllook: 1184;mso-padding-alt:11.25pt 11.25pt 11.25pt 11.25pt;float:right'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='border:solid #FFFFEE 1.0pt;border-top:none; mso-border-left-alt:solid #FFFFEE .75pt;mso-border-bottom-alt:solid #FFFFEE .75pt; mso-border-right-alt:solid #FFFFEE .75pt;padding:11.25pt 11.25pt 11.25pt 11.25pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='padding:3.75pt 0in 0in 0in'></td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 0in 0in 0in'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-bottom-alt: 11.25pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt 11.25pt .75pt'> <div> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><strong><span style='font-family:"Tahoma","sans-serif";color:black'>Welcome, Reader&nbsp;!</span></strong><b><span style='font-size:9.0pt; font-family:"Georgia","serif";color:#555555'><br> </span></b><span style='font-family:"Georgia","serif";color:black'>... </span><span style='font-family:"Tahoma","sans-serif";color:black'>to this issue of Home Health Care Today, the leading electronic newsletter for home health care and hospice executives who want to grow their business and get ready for the future.</span><span style='font-size:9.0pt; font-family:"Georgia","serif";color:#555555'><o:p></o:p></span></p> </div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-family:"Georgia","serif";color:black'><br> </span><span style='font-family:"Tahoma","sans-serif";color:black'>For strategies and insights on growing your private pay, non-medical home care business, subscribe to our sister newsletter, <a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fguest.cvent.com%2fevents%2fmproc.aspx%3fm%3d1816471f-2336-4b56-b462-d73d8826ecc4%26t%3dhttp%253a%252f%252fwww.privatedutytoday.com%26s%3dPrivate%2bDuty%2bToday&amp;s=%3cspan+style%3d%22font-family%3a+Tahoma%22%3ePrivate+Duty+Today%3c%2fspan%3e">Private Duty Today</a>.</span><span style='font-size:9.0pt;font-family:"Georgia","serif"; color:#555555'><o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><b><span style='font-size:9.0pt;font-family:"Georgia","serif";color:#444444'><br> </span></b><strong><span style='font-family:"Tahoma","sans-serif"; color:black'>In this issue....</span></strong><span style='font-size: 9.0pt;font-family:"Georgia","serif";color:#444444'><o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-size:9.0pt;font-family:"Georgia","serif";color:#444444'>&nbsp;</span><span style='font-family:"Tahoma","sans-serif";color:black'>&nbsp;</span><span style='font-size:9.0pt;font-family:"Georgia","serif";color:#444444'><br> </span><span style='font-family:"Tahoma","sans-serif";color:black'>&nbsp;&nbsp;&nbsp;&nbsp; " </span><span style='font-size:14.0pt;font-family:"Tahoma","sans-serif"; color:black'>Vision Casting:Creating&nbsp;a Clear Picture&nbsp;of the Agency of the Future</span><span style='font-family:"Tahoma","sans-serif"; color:black'><br> &nbsp;&nbsp;&nbsp;&nbsp; " </span><span style='font-size:14.0pt; font-family:"Tahoma","sans-serif";color:black'>Growing</span><span style='font-family:"Tahoma","sans-serif";color:black'> </span><span style='font-size:14.0pt;font-family:"Tahoma","sans-serif";color:black'>Your</span><span style='font-family:"Tahoma","sans-serif";color:black'> </span><span style='font-size:14.0pt;font-family:"Tahoma","sans-serif";color:black'>Agency Into Prosperity&nbsp;<br> &nbsp;&nbsp;&nbsp;&nbsp;</span><span style='font-family:"Tahoma","sans-serif"; color:black'>" </span><span style='font-size:14.0pt;font-family:"Tahoma","sans-serif"; color:black'>Upcoming Academies&nbsp;&nbsp;&nbsp;<br> &nbsp;&nbsp;&nbsp;&nbsp;</span><span style='font-family:"Tahoma","sans-serif"; color:black'>" </span><span style='font-size:14.0pt;font-family:"Tahoma","sans-serif"; color:black'>Bookstore</span><span style='font-size:9.0pt;font-family: "Georgia","serif";color:#444444'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<o:p></o:p></span></p> </div> </td> </tr> </table> <p class=MsoNormal><span style='color:blue;display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-alt: 11.25pt 0in 11.25pt 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:11.25pt 0in 11.25pt 0in'></td> </tr> </table> <div class=MsoNormal align=center style='text-align:center'><span style='color:blue'> <hr size=1 width="100%" noshade style='color:#BBBBBB' align=center> </span></div> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-alt: 7.5pt 0in 7.5pt 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:7.5pt 0in 7.5pt 0in'> <div> <p class=MsoNormal style='line-height:15.0pt'><b><span style='font-size:13.5pt;font-family:"Tahoma","sans-serif";color:purple'><img border=0 id="_x0000_i1027" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/bc739d46602a483cb2d705c26fa5dd41.jpg"><br> <br> </span></b><b><span style='font-family:"Tahoma","sans-serif"; color:purple'>Vision Casting:&nbsp; Creating A Clear Picture Of&nbsp;The Agency Of The Future&nbsp;<br> <br> by Stephen Tweed</span></b><b><span style='font-size:13.5pt;font-family: "Verdana","sans-serif";color:#088786'><o:p></o:p></span></b></p> </div> </td> </tr> </table> <p class=MsoNormal><span style='color:blue;display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-bottom-alt: 11.25pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt 11.25pt .75pt'> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>What will your home health agency look like five years from now?</span><span style='font-size:9.0pt;font-family:"Georgia","serif"; mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>In this period of dynamic and sometimes traumatic change in home health care and hospice, some leaders are so focused on the issues of the present that they have lost sight of the future.&nbsp;And yet, your main job as a CEO of a growing, successful home health agency or hospice is to get it ready for the future.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>Right now you and your leadership team are dealing with reimbursement reductions, physician face-to-face encounter issues, and increasing competition.&nbsp;It requires your focus on day-to-day issues in order to keep your agency moving forward.&nbsp;However, it also requires you to take some time to look into the future to see where your agency is going, and what you need to do to take it there.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>I remember back in 1999 when I was serving as the Interim President and CEO of the VNA of Louisville, the home care organization of Jewish Hospital Health Care Services (Now Jewish Hospice and St. Mary s Health Care).&nbsp;It was right in the middle of the Interim Payment System that was created by the Balanced Budget Act of 1997.&nbsp;Over 25% of the Medicare Certified Home Health Agencies went out of business during the three years of IPS. &nbsp;We needed to concentrate on immediate issues in order to survive.</span><span style='font-size: 9.0pt;font-family:"Georgia","serif";mso-bidi-font-family:Tahoma; color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>Yet, we also recognized that PPS was coming in October of 2000, and we needed to be ready for the opportunities that would bring.&nbsp;Well, look at the growth of home health care during the decade of the 2000 s.&nbsp;The number of agencies grew from 6,681 in 2001 to over 11,500 in 2011.&nbsp;Home health care and hospice are amazingly resilient organizations, and we have the ability to survive and prosper in spite of the current challenges.&nbsp;</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>That means as a leader, you need to cast a clear vision of a possible and desirable future for your agency, and the steps you will take to get there. </span><span style='font-size:9.0pt;font-family: "Georgia","serif";mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>I define  Vision as &quot;a consciously created fantasy of what could be, fueled by the conviction that it should be&quot;.&nbsp;</span><span style='font-size:9.0pt;font-family:"Georgia","serif"; mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>If you are truly convicted that your vision for the future of your agency could be, and should be, then you need to let others know.&nbsp;You need to cast your Vision to your team.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><strong><span style='font-family:"Tahoma","sans-serif"; color:black'>Vision Casting</span></strong><span style='font-size:9.0pt; font-family:"Georgia","serif";mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>Vision Casting is  painting a word picture of a possible and desirable future .&nbsp;Visionary leaders are masters at painting those word pictures, so their followers are able to also see that desirable future, and are self-motivated to work toward it.&nbsp;</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>The value of Vision Casting might best be described in examining the U.S. Presidencies of John F. Kennedy and Jimmy Carter.&nbsp;Jimmy Carter was probably the more intelligent of the two and trained as an engineer, he approached the Presidency as a series of problems to be solved.&nbsp;All we heard about during his lone term in office was  Here s a problem, fix it.&nbsp;Here s another problem, fix it. </span><span style='font-size:9.0pt;font-family:"Georgia","serif"; mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>John F. Kennedy was President during a time of grave danger from the cold war and the Cuban missile crisis.&nbsp;Yet he recognized that the American people needed something to look forward to and hope for.&nbsp;He stood before the Congress and the people of the United States and set forth a goal to land a man on the moon and return him safely to the earth within the decade.&nbsp;</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>Which President is renowned for his visionary leadership?&nbsp;Which president is remembered for hostages in Iran, 21% inflation, and gasoline lines?&nbsp;</span><span style='font-size: 9.0pt;font-family:"Georgia","serif";mso-bidi-font-family:Tahoma; color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>You too, can be a visionary leader in home health &amp; hospice, and cast a vision of a possible and desirable future for your employees and your patients.&nbsp;Your people are tired, frustrated, and just plain worn out.&nbsp;They need a leader who will cast a vision of hope and change that will inspire them to keep going during difficult times.&nbsp;</span><span style='font-size:9.0pt;font-family: "Georgia","serif";mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>Here are some thoughts about being a Vision Caster in home health and hospice:</span><span style='font-size:9.0pt;font-family: "Georgia","serif";mso-bidi-font-family:Tahoma;color:black'><o:p></o:p></span></p> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Your vision begins as a concern.&nbsp;It grows into a clear picture of a desirable and possible future. </span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Communicate your vision as a solution to a problem that must be resolved immediately.</span><span style='font-size:9.0pt; font-family:"Georgia","serif";mso-bidi-font-family:Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>A plan is your guess as to the best way to accomplish your vision.</span><span style='font-size:9.0pt;font-family:"Georgia","serif"; mso-bidi-font-family:Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Vision thrives in an environment of alignment.&nbsp; Visions die in an environment of division. Bring your team together. </span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>5.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Stay focused on your vision.&nbsp; Avoid distraction.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>6.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Sustaining your vision requires adherence to a set of core beliefs and behaviors.</span><span style='font-size:9.0pt;font-family: "Georgia","serif";mso-bidi-font-family:Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>7.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Vision requires constant attention.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>8.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Turning vision into reality requires bold leadership.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>9.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>Cast your vision to the appropriate people at the appropriate time.</span><span style='font-size:9.0pt;font-family:"Georgia","serif"; mso-bidi-font-family:Tahoma;color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.5in;text-indent:-.25in;line-height:15.0pt;mso-list: l2 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-fareast-font-family: Georgia;mso-bidi-font-family:Georgia;color:black'><span style='mso-list:Ignore'>10.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Tahoma","sans-serif"; color:black'>It will be necessary to leave what is comfortable and familiar in order to embrace what is uncomfortable and unfamiliar.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";mso-bidi-font-family: Tahoma;color:black'><o:p></o:p></span></p> </div> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"; color:black'>That s what Visionary Leaders do.&nbsp;<o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center;line-height: 15.0pt'><span style='font-family:"Tahoma","sans-serif";color:black'> <hr size=1 width="100%" noshade style='color:#BBBBBB' align=center> </span></div> <p style='line-height:15.0pt'><strong><span style='font-size:14.0pt; font-family:"Tahoma","sans-serif";color:black'>Growing Your Agency Into Prosperity</span></strong><span style='font-family:"Tahoma","sans-serif"; color:black'><o:p></o:p></span></p> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'><br> &quot;You&nbsp;can't save yourself into prosperity.&quot;&nbsp; That's a saying I've been using for many years when leading the strategic planning process for home health agencies and hospices that are mired in challenging times.<br> &nbsp;<br> While the reimbursement cuts and increased regulation are having a measurable financial impact on many home health agencies, now is not the time to cut out the things you need to do to grow your business.&nbsp; Now is the time to bring your executive team together to update your strategic growth plan in order to take advantage of the current uncertainty in the marketplace.&nbsp; While your competitors are worried about survival, you can be concentrating on &quot;thrival&quot;.&nbsp; Your agency can thrive during difficult times.<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>The four corner stones of our&nbsp;<a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.leadinghomecare.com%2fstore%2fconsultants%2fstrategicplanning.html&amp;s=Strategic+Planning+Process">Strategic Planning Process</a> at Leading Home Care are:<o:p></o:p></span></p> </div> <ol start=1 type=1> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;line-height:15.0pt;mso-list:l0 level1 lfo2; tab-stops:list .5in'><strong><span style='font-family:"Tahoma","sans-serif"'>Assessment</span></strong><span style='font-family:"Tahoma","sans-serif"'> - Where are we now?<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;line-height:15.0pt;mso-list:l0 level1 lfo2; tab-stops:list .5in'><strong><span style='font-family:"Tahoma","sans-serif"'>Direction</span></strong><span style='font-family:"Tahoma","sans-serif"'> - Where are we going?&nbsp; What is our vision for the future?<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;line-height:15.0pt;mso-list:l0 level1 lfo2; tab-stops:list .5in'><strong><span style='font-family:"Tahoma","sans-serif"'>Competitive Advantage</span></strong><span style='font-family:"Tahoma","sans-serif"'> - How will we differentiate our agency from our competitors?<o:p></o:p></span></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;line-height:15.0pt;mso-list:l0 level1 lfo2; tab-stops:list .5in'><strong><span style='font-family:"Tahoma","sans-serif"'>Measurement</span></strong><span style='font-family:"Tahoma","sans-serif"'> - How will we measure the outcomes of our strategic growth plan?&nbsp; What are our critical measures of success.<o:p></o:p></span></li> </ol> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'><img border=0 id="_x0000_i1029" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/b8fefbbec5b44590b7198b35ab0c4622.jpg" style='float:left'>To these four cornerstones, we add other elements as needed to set growth goals, take action, assign accountability, and track results.<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>As you move into the 3rd quarter of 2011, it's time to begin preparing for your 2012 strategic planning process.&nbsp; We'd like to work with you to plan, organize, and conduct your <a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.leadinghomecare.com%2fstore%2fconsultants%2fexecutiveretreats.html&amp;s=Executive+Strategy+Retreat+">Executive Strategy Retreat </a>and develop a strategic growth plan for your home health agency or hospice.<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:15.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>To learn more about how you can have Stephen Tweed facilitate your next strategic planning process, call Julie Raque at 502-339-0653 or email her at <a href="mailto:julie@leadinghomecare.com">julie@leadinghomecare.com</a> to set up a confidential conversation with Stephen.<o:p></o:p></span></p> </div> </td> </tr> </table> <div> <p class=MsoNormal><span style='font-family:"Georgia","serif";color:blue'><img border=0 id="_x0000_i1030" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/11f1901c11174e1ab45fd3c4187b3a52.jpg"><br> </span><span style='font-family:"Tahoma","sans-serif";color:black'>If you would like to get the latest strategies, insights and benchmark data to grow your private duty business, join us at our next&nbsp;Academy:<br> &nbsp;<br> September 21, 2011&nbsp;- Hosted by the <a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cahsah.org%2feducational_events%2f11PDAcademy.asp&amp;s=%3cspan+style%3d%22font-family%3a+Tahoma%3b+font-size%3a+12pt%22%3eCalifornia+Association+for+Health+Services+at+Home+(CAHSAH).%c2%a0%c2%a0%3c%2fspan%3e">California Association for Health Services at Home (CAHSAH).&nbsp;&nbsp;</a>&nbsp;&nbsp; Please click on the link or&nbsp;call 916-641-5795 with questions or for registration&nbsp;information, as CAHSAH is handling all logistics for this event.<br> <br> We look forward to having you as part of our program!<o:p></o:p></span></p> </div> <div> <div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Tahoma","sans-serif";color:black'> <hr size=1 width="100%" noshade style='color:#BBBBBB' align=center> </span></div> <p class=MsoNormal><span style='font-family:"Tahoma","sans-serif"; color:black'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal><span style='color:blue'><img border=0 id="_x0000_i1032" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/cdcfc65421a14b70a8f269696d8d2b08.jpg">&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='line-height:12.0pt'><span style='font-family: "Tahoma","sans-serif";color:black'>We Have What You're Looking For!<br> <br> Whether you are looking for help with marketing, selecting the best caregivers, improving your process for phone inquiries or new revenue sources, one of the e-books or e-tools listed below will be sure to help you achieve your goals in 2011!<br> <br> To order any of these outstanding products or learn more about it, just click on the title.</span><span style='color:blue'><o:p></o:p></span></p> <div> <p class=MsoNormal style='line-height:12.0pt'><span style='color:blue'>&nbsp;<o:p></o:p></span></p> </div> <div> <p style='margin-bottom:5.15pt'><span style='font-family:"Verdana","sans-serif"; color:black'>Our most popular e-Books:</span><span style='color:blue'><o:p></o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_VPtBjCaDvwBjuFR_pN0dmYjNhSIcmiqC7ogtwvivhhV-iB_UD1BvE8-Gpcl3-fdVd6mdLe-zo0tUubtme93b-yR068yCo8x-fljTC8TJJr9o0WW45_N5nm9bEGsKZMqkvJs7X_YRD0CfuvWTaShs7ZOLPp-ry6tnwIDeKe-xtIkw%253d%253d%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253eCapture%2bthe%2bCaller%253a%2bTurning%2bInquiries%2binto%2bAdmission%2bin%2bPrivate%2bDuty%2bHome%2bCare%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3eCapture+the+Caller%3a+Turning+Inquiries+into+Admission+in+Private+Duty+Home+Care%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Capture the Caller: Turning Inquiries into Admission in Private Duty Home Care</span></a></span><strong>&nbsp;</strong><span style='font-family:"Verdana","sans-serif"'> - by Barbara Akst and Stephen Tweed </span><o:p></o:p></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_XoQKomCM2r8qBHFMwQIyN5HbjPR-_SQ1ubxdY8arIe00XEeN4_tImjmxwotjeene1Ifyt8Ykyct3xos_6saAeJeKqWRoi-dv2RnfEf5ytsPuNIWo-HgseKET2VwH51qbyvo8pp2Ruhos72KKUdIyCDK2bUhbTZfeQdcwBhxbnQ6wAV_YZCTKGi%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253eMarketing%2bto%2bDie%2bFor%2b...%2bWithout%2bKilling%2byour%2bBudget%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3eMarketing+to+Die+For+...+Without+Killing+your+Budget%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Marketing to Die For ... Without Killing your Budget</span></a></span><span style='font-family:"Verdana","sans-serif"'> - by Patricia Mennoni and Angela Landmesser </span><o:p></o:p></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_UT-KB_VLEPtWIBmE-BUNZj7tIXVWQ5doYAy-BoK5mXzwhO_oUMuTNipZaMdwCVab6rltaDplQ08el8PSsBjzwu3INSigRPnSR2ZuYm28V5spOslBTft5wP_9Qo3hgpoQQmXsGTLWwTdh7xL3WyUj1uAYfqU55aQXdSYaWAq5C0FB0eLoH1W46n%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253eIncrease%2bYour%2bIncome%2bSelling%2bto%2bBank%2bTrust%2bOfficers%2band%2bOther%2bTrusted%2bAdvisors%2b-%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3eIncrease+Your+Income+Selling+to+Bank+Trust+Officers+and+Other+Trusted+Advisors+-%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Increase Your Income Selling to Bank Trust Officers and Other Trusted Advisors -</span></a></span><span style='font-family:"Verdana","sans-serif"'> by Michael Sullivan and Stephen Tweed </span><o:p></o:p></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo3;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_UewBozj-NmyNt6T6THYxB3GAU-7fZO5PBUBRLkfaVY_dsOUndbe5WMxeQd04Y1wOoUfM8Vit2NofXV43Avpt4bb1n-jYN6oe1V18wNLjr160YGmYwe56fXDhcIaLCN0tvPkNh9R8MAn0LYgUDUNGmQNtlnucE91TxZWYT6sj5SXOxtINm7u3C2%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253eGet%2bthe%2bBest%253a%2bNine%2bSteps%2bto%2bHiring%2bQuality%2bCaregivers%2band%2bImproving%2byour%2bBottom%2bLine%2bin%2bPrivate%2bDuty%2bHome%2bCare%2b%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3eGet+the+Best%3a+Nine+Steps+to+Hiring+Quality+Caregivers+and+Improving+your+Bottom+Line+in+Private+Duty+Home+Care+%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Get the Best: Nine Steps to Hiring Quality Caregivers and Improving your Bottom Line in Private Duty Home Care </span></a></span><span style='font-family: "Verdana","sans-serif"'>- by Leigh Davis and Stephen Tweed</span> <o:p></o:p></li> </ul> <p style='margin-bottom:0in;margin-bottom:.0001pt'><span style='font-family:"Verdana","sans-serif";color:black'>Our most popular e-Tools</span><span style='color:blue'><o:p></o:p></span></p> <ul type=disc> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo4;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_Ux-OD5z9FM8G67RhRdVrN_vaXsfWe3d7oDUKsXNRw2B3wvmwItyPjPWyC6ZRsuKnfO6lamgtcinM8TBviMZ4nyPxK1Uir-IafkEUJSF3INTlB50zvWyD85y43KW7cRjTcXOIX7lc3k53hwsD3zjpuBMSE2ZkO0XTLZmSUygCB57A%253d%253d%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253ePrivate%2bDuty%2bStrategic%2bScorecard%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3ePrivate+Duty+Strategic+Scorecard%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Private Duty Strategic Scorecard</span></a></span><o:p></o:p></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo4;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_VlWYfhf-csrJHPseaYps3f9qKyKS75ZGiQ3_2PbjvPiSkwqvwM4YKCrG9Cnv9_y9RYegPjzhbNs_uBiatQf9JSvybXo1zMVgn900LwuzpvcmtC8ng-wCDKXZMSr7tfGj6J_yQeNo2Z30dCqBAXAMr7Abk1ALs4vhB0BiLJu3oqsXncG3GM0XHBDVfJgeq4crc%253d%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253eCaregiver%2bRecruiting%2b%2526%2bRetention%2bScorecard%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3eCaregiver+Recruiting+%26+Retention+Scorecard%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Caregiver Recruiting &amp; Retention Scorecard</span></a></span><o:p></o:p></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo4;tab-stops:list .5in'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.cvent.com%2fevents%2fmproc.aspx%3fm%3d7c4aad29-697e-40a6-92c6-61bba1a587ba%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1103899670223%2526s%253d17772%2526e%253d001SCymiYQQj_XRVfE-FUiyoggslgymKEZ32JBIgaNJA38BnOD7yvaZcG0Mr0syRRwKVL-4A6W5ZdTsgpT-kwdu8MhDt2YvzrVjTIegalUg1aknenof8tKBmP1hxp7HfEH7IgviRZR48F515u1OAqngRTJ5trDY5yDS6SyPYCara6ftHexE30wVmQr0EFazG-6d%26s%3d%253cspan%2bstyle%253d%2522color%253a%2bblue%253b%2bfont-size%253a%2b12pt%2522%253eHome%2bCare%2bBilling%2bRate%2bCalculator%253c%252fspan%253e&amp;s=%3cspan+style%3d%22color%3a+blue%3b+font-size%3a+12pt%22%3eHome+Care+Billing+Rate+Calculator%3c%2fspan%3e" target="_blank"><span style='font-size:12.0pt'>Home Care Billing Rate Calculator</span></a></span><o:p></o:p></li> <li class=MsoNormal style='color:black;mso-margin-top-alt:auto; 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font-family:"Arial","sans-serif";color:purple'><img border=0 id="_x0000_i1034" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/47cf150014ad46b7a23df23b371b1ea5.jpg"></span></b><b><span style='font-size:13.5pt;font-family:"Verdana","sans-serif";color:#088786'><o:p></o:p></span></b></p> </td> </tr> </table> <p class=MsoNormal><span style='color:blue;display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-bottom-alt: 11.25pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt 11.25pt .75pt'> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif";color:black'>For more information about Leading Home Care, go to </span><span style='font-family:"Georgia","serif";color:black'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.leadinghomecare.com&amp;s=%3cspan+style%3d%22font-family%3a+Tahoma%3b+color%3a+%230000ff%22%3ehttp%3a%2f%2fwww.leadinghomecare.com%3c%2fspan%3e"><span style='font-family:"Tahoma","sans-serif"'>http://www.leadinghomecare.com</span></a></span><span style='font-size:9.0pt;font-family:"Georgia","serif";color:#555555'><o:p></o:p></span></p> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-size:9.0pt;font-family:"Georgia","serif";color:#555555'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif";color:blue'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=https%3a%2f%2fwww.cvent.com%2fe.aspx%3f3C%2cE1%2ce28ef99c-c142-4f4f-ba5f-c2b3e6267420&amp;s=%3cspan+style%3d%22color%3a+black%3b+font-size%3a+12pt%22%3e%3cspan+style%3d%22font-family%3a+Tahoma%22%3e%3cspan+style%3d%22color%3a+black%3b+font-size%3a+12pt%22%3e%3cspan+style%3d%22color%3a+black%3b+font-size%3a+12pt%22%3e%3cspan+style%3d%22font-family%3a+Tahoma%22%3e%3cspan+style%3d%22color%3a+%230000ff%3b+font-size%3a+12pt%22%3eClick%c2%a0here+for+a+web+version+of+this+email%3c%2fspan%3e%3c%2fspan%3e%3c%2fspan%3e%3cbr+%2f%3e%3c%2fspan%3e%3c%2fspan%3e%3c%2fspan%3e">Click&nbsp;here for a web version of this email<span style='color:black'><br> </span></a></span><span style='font-size:9.0pt;font-family:"Georgia","serif"; color:#555555'>&nbsp;<o:p></o:p></span></p> </div> </div> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-size:9.0pt;font-family:"Georgia","serif";color:#555555'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='margin-bottom:11.25pt;line-height:15.0pt'><span style='font-size:9.0pt;font-family:"Georgia","serif";color:black'>&nbsp;</span><strong><span style='font-family:"Georgia","serif";color:black'>About the Author</span></strong><span style='font-size:9.0pt;font-family:"Georgia","serif";color:black'><o:p></o:p></span></p> </div> <div> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='padding:0in 0in 0in 0in'> <p class=MsoNormal style='text-align:justify;line-height:15.0pt'><span style='font-family:"Georgia","serif"'><img border=0 id="_x0000_i1035" src="http://custom.cvent.com/8AFBDDC3ED4540E199A5F71E49A815B4/pix/6fe0b88319e74e54af3e057ce3963f86.jpg" style='float:left'></span><span style='font-family:"Tahoma","sans-serif"'>Stephen Tweed, CSP, is Chairman and CEO of Leading Home Care ... a Tweed Jeffries company. For over 25 years he has been a recognized leader in strategy and leadership development for home health care &amp; hospice companies and associations. He is the author or co-author of seven books, five of which were written specifically for the home care industry. He has served on the boards of directors of three not-for-profit home care agencies, and has served as interim President &amp; CEO of a $25 million home care company. </span><span style='font-family:"Georgia","serif"'><o:p></o:p></span></p> <div> <p class=MsoNormal style='text-align:justify;line-height:15.0pt'><span style='font-family:"Georgia","serif"'>&nbsp;<o:p></o:p></span></p> </div> <div> <p class=MsoNormal style='text-align:justify;line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"'>Stephen is a past-President of the <a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fguest.cvent.com%2fevents%2fmproc.aspx%3fm%3da6d2c675-4fc6-4231-801d-fc04bf96ed81%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1104082994522%2526s%253d11061%2526e%253d001CbBFrPZ0afsYUuXOZDyLw65kNqUipwab4IF_Rq7qUofuyKVfzXKcD7Ba4q00iOgrZlrHZBDkJUyiaNyKsFdr27LzJv03ZPxfDyEFEbx4QpSLRQcM2BcfZg%253d%253d%26s%3dNational%2bSpeakers%2bAssociation%252c&amp;s=%3cspan+style%3d%22font-family%3a+Tahoma%22%3eNational+Speakers+Association%2c%3c%2fspan%3e">National Speakers Association,</a> a 3500 member international society of experts who speak professionally, and currently serves and <a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fguest.cvent.com%2fevents%2fmproc.aspx%3fm%3da6d2c675-4fc6-4231-801d-fc04bf96ed81%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1104082994522%2526s%253d11061%2526e%253d001CbBFrPZ0aftn0QvCKGdiX28ViL6ZwipSqeSp7x_lkj7mI5X1XDLuHCXpWz07VOMJipMtGAumfJ40f1Y7lr1MLuoczwB7cUB7KE55VmSoEi3j1UZYSAMDrA%253d%253d%26s%3dChairman%2bof%2bthe%2bBoard%2bof%2bTrustees%2bof%2bthe%2bNSA%2bFoundation.&amp;s=%3cspan+style%3d%22font-family%3a+Tahoma%22%3eChairman+of+the+Board+of+Trustees+of+the+NSA+Foundation.%3c%2fspan%3e">Chairman of the Board of Trustees of the NSA Foundation.</a> He is also the father of an adult son who is physically disabled and uses the services of home care on a daily basis. </span><span style='font-family:"Georgia","serif"'><o:p></o:p></span></p> </div> <p><span style='font-family:"Georgia","serif"'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fguest.cvent.com%2fevents%2fmproc.aspx%3fm%3da6d2c675-4fc6-4231-801d-fc04bf96ed81%26t%3dhttp%253a%252f%252fr20.rs6.net%252ftn.jsp%253fllr%253dhz9taun6%2526et%253d1104082994522%2526s%253d11061%2526e%253d001CbBFrPZ0afuayZjFQnLw0HVzqxj2dk43-4O4uDdU7tf4_Qx6R9ndg6yFuvK7_vYubGRCdVV7Cd2v2czJtz-JqBEjdPT3i0xoEg3c6yG0NYp7tERBlEB2yHbjDd6MbQM99d5NXuAT9fYZHyPydC393g%253d%253d%26s%3d%253cspan%2bstyle%253d%2522font-size%253a%2b12pt%2522%253eMeet%2bthe%2bentire%2bLeading%2bHome%2bCare%2bTeam%253c%252fspan%253e&amp;s=%3cspan+style%3d%22font-family%3a+Tahoma%3b+font-size%3a+12pt%22%3eMeet+the+entire+Leading+Home+Care+Team%3c%2fspan%3e" shape=rect color="#0000FF"><span style='font-family:"Tahoma","sans-serif"'>Meet the entire Leading Home Care Team</span></a><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes;height:151.5pt'> <td width=630 style='width:472.5pt;padding:0in 0in 0in 0in; height:151.5pt'> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Georgia","serif"; color:black'><br> </span><b><span style='font-family:"Tahoma","sans-serif";color:black'>Permission to Reproduce</span></b><b><span style='font-size:10.0pt;font-family: "Georgia","serif";color:black'> </span></b><strong><span style='font-family:"Georgia","serif";color:black'>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ </span></strong><strong><span style='font-size:9.0pt;font-family: "Georgia","serif";font-weight:normal'><o:p></o:p></span></strong></p> <p style='line-height:15.0pt'><span style='font-family:"Tahoma","sans-serif"'>Permission is granted to healthcare publications, associations and companies to reproduce this article in your publication, or to distribute copies to your leaders, on the condition that you reproduce the credits and contact information as follows: &quot;Reprinted with permission from Home Health Care Today. Copyright 2010 Stephen C. Tweed. To receive a FREE subscription to this newsletter, log on to <a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.leadinghomecare.com&amp;s=www.%3c%2fspan%3e%3cspan+style%3d%22font-family%3a+Tahoma%3b+font-size%3a+12pt%22%3eleadinghomecare.com%3c%2fspan%3e%3cspan+style%3d%22font-size%3a+12pt%22%3e">www.leadinghomecare.com</a></span><span style='font-family:"Georgia","serif"'>&quot;</span></p> </td> </tr> </table> </div> </td> </tr> </table> <div class=MsoNormal align=center style='text-align:center'><span style='color:blue'> <hr size=1 width="100%" noshade style='color:#BBBBBB' align=center> </span></div> <table class=MsoNormalTable border=0 cellpadding=0 style='mso-cellspacing: 1.5pt;mso-yfti-tbllook:1184'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt .75pt .75pt'> <p style='line-height:15.0pt'><strong><span style='font-family:"Tahoma","sans-serif"; color:black'>Reprints: </span></strong><span style='font-family:"Tahoma","sans-serif"; color:black'>Articles from this issue may be reprinted by home care companies and home care associations. 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To request permission, please email Stephen Tweed at <a href="mailto:stephen@leadinghomecare.com">stephen@leadinghomecare.com</a>.</span><span style='font-size:9.0pt;font-family:"Georgia","serif";color:black'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='color:blue;display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse;mso-yfti-tbllook: 1184;mso-padding-bottom-alt:11.25pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt 11.25pt .75pt'> <p align=center style='text-align:center;line-height:12.0pt'><span style='font-family:"Tahoma","sans-serif";color:black'>Learn more about our events, products and services at:</span><span style='font-size: 8.5pt;font-family:"Georgia","serif";color:#555555'><o:p></o:p></span></p> <p align=center style='text-align:center;line-height:13.5pt'><span style='font-family:"Georgia","serif";color:#555555'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.leadinghomecare.com&amp;s=%3cspan+style%3d%22font-size%3a+12pt%22%3e%3ca+href%3d%22http%3a%2f%2fwww.leadinghomecre.com%22%3e%3ca+title%3d%22Leading+Home+Care%22+href%3d%22http%3a%2f%2fwww.leadinghomecare.com%22%3e%3cspan+style%3d%22font-size%3a+12pt%22%3eL%3c%2fspan%3e%3cspan+style%3d%22font-size%3a+12pt%22%3eeading+Home+Care%3c%2fspan%3e" title="Leading Home Care">Leading Home Care</a>&nbsp;| </span><span style='font-size:8.5pt;font-family:"Georgia","serif";color:#555555'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.privatedutytoday.com&amp;s=%3ca+title%3d%22Private+Duty+Today%22+href%3d%22http%3a%2f%2fwww.privatedutytoday.com%22%3e%3cspan+style%3d%22font-size%3a+12pt%22%3eP%3c%2fspan%3e%3cspan+style%3d%22font-size%3a+12pt%22%3erivate+Duty+Today%3c%2fspan%3e" title="Private Duty Today"><span style='font-size:12.0pt'>Private Duty Today</span></a></span><span style='font-family:"Georgia","serif"; color:#555555'> | </span><span style='font-size:8.5pt;font-family:"Georgia","serif"; color:#555555'><a href="http://www.cvent.com/events/mproc.aspx?m=84b1d5a5-3da0-4305-ac71-24f89c385b22&amp;t=http%3a%2f%2fwww.caregiverquality.com&amp;s=%3cspan+style%3d%22font-size%3a+12pt%22%3eC%3c%2fspan%3e%3cspan+style%3d%22font-size%3a+12pt%22%3earegiver+Quality+Assurance%3c%2fspan%3e" title="Caregiver Quality Assurance"><span style='font-size:12.0pt'>Caregiver Quality Assurance</span></a><o:p></o:p></span></p> </td> </tr> </table> </div> </div> </td> </tr> </table> </td> </tr> </table> </div> </td> </tr> </table> <p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.0pt; font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-hansi-theme-font: minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi'><o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"; mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-font-family: "Times New Roman";mso-bidi-theme-font:minor-bidi'><img border=0 height=1 id="_x0000_i1039" src="http://www.cvent.com/pub/eMarketing/images/wj3y/84b1d5a5-3da0-4305-ac71-24f89c385b22.gifx"><o:p></o:p></span></p> </div> </body> </html>