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Private Duty Today

The national email newsletter for leaders
of non-medical private duty home care businesses.


Jason Tweed, Editor

Private Duty Today! is a FREE email newsletter delivered every other Wednesday.  Each issue contains one in-depth feature article on a critical issue facing the private duty industry.  Our focus is on leadership and business strategy.  Each issue also contains several short articles about products, services, and events which Leading Home Care is currently involved.  Finally, our "Readers Respond" article gives you the chance to express yourself through a letter to our editors.  Private Duty Today! is published by Leading Home Care ...a Tweed Jeffries company.

If your organization is looking to grow and get ready for the future, if your leadership team is ready to raise the bar, subscribe today.  You may subscribe by calling 1-888-668-9333 or enter your email address in the sign-up box to the right.

Private Duty Today

Back Issues

Volume 10, 2012
No. 210 Jan 18, 2012 SOPA and PIPA on Private Duty Home Care
No. 209 Jan 4, 2012 Welcome to 2012!
Volume 9, 2011
No. 208 Dec 14, 2011 Turning Educational Materials into Sales Materials
No. 207 Nov 30, 2011 Marketing Magic
No. 205 Nov 2, 2011 Do What You Love
No. 204 Oct 19, 2011 Five Ways to Better Brand Your Business
No. 203 Oct 5, 2011 Caregiver Burnout Affects Your Bottom Line
No. 202 Sept 21, 2011 Are Your Customers Chasing You or Are You Chasing Them?
No. 201 Sept 7, 2011 5 Things You're Doing Wrong in Home Care Marketing
No. 200 Aug 24, 2011 Strategic Technology in Private Duty Home Care
No. 199 Aug 10, 2011 Why Social Media Doesn't Work In Home Care
No. 198 July 27, 2011 Networking 101 - Ten Steps to Better Referral Relationships
No. 197 July 13, 2011 Tracking Results Leads To Powerful Performance What Gets Measured, Gets Managed
No. 196 June 29, 2011 Entrepreneurial Leaders Succeed in Private Duty
No. 195 June 15, 2011 Visioneering Home Care
No. 194 June 2, 2011 Philadelphia Here We Come!
No. 193 May 18, 2011 Multiply Your Productivity With Performance Accelerating Technology
No. 192 May 4th, 2011 10 Tips For Performance Incentives
No. 191 April 20th, 2011 Simplify Shopping for Private Pay Clients
No. 190 Apr 6th, 2011 Cooperative Competition
No. 189 Mar 23rd, 2011 Not Enough Cooks In The Kitchen?
No. 188 Mar 9th, 2011 Close More Sales With Effective Communication
No. 187 Feb 9th, 2011 Customer Letters
No. 185 Jan 29, 2011 10 Tips For Working Smarter Not Harder
No. 185 January 12, 2011 Strategic Planning with Eight-Year-Olds
 
Volume 8, 2010
No. 184 Dec 22, 2010 Best wishes for a Joyous Holiday Season and a Prosperous New Year!
No. 183 Dec 8, 2010 High Efficiency Caregiver Selection
No. 182 Nov 24, 2010 Exponential Growth of Private Duty Home Care - Part 2
No. 181 Nov 10, 2010 Exponential Growth of Private Duty Home Care
No. 180 Oct 27, 2010 Is Your Website an Effective Marketing Tool?
No. 179 Oct 13, 2010 How to Determine Pay Rates for Your Caregivers
No. 178 Sep 29, 2010 How and When to Raise Prices
No. 177 Sep 15, 2010 Using the Right Tools to Grow Your Business
No. 176 Sep 01, 2010 Flaws in Your Hiring System
No. 175 Aug 18, 2010 It's Time to Change Your Personal Economy
No. 174 Aug 24, 2010 What is CRM?
No. 173 Jul 21, 2010 Building A Skyscraper
No. 172 Jul 08, 2010 Looking Deeper than Your P/L Statement
No. 171 Jun 23, 2010 Shift Your Mindset from Operator to CEO
No. 170 Jun 09, 2010 Clone Your Best Salesperson 
No. 169 May 26, 2010 Improved Client /Caregiver Matching
No. 168 May 12, 2010 Are You Getting What You Want?
No. 167 Apr 28, 2010 Job Description of a Home Care CEO
No. 166 Apr 14, 2010 Generate More Referrals Today
No. 165 Mar 31, 2010 Value is Relative: What's My Company Worth?
No. 164 Mar 17, 2010 Create Accountability and Reward Success
No. 163 Mar 03, 2010 Benchmarking Results Are In
No. 162 Feb 17, 2010 Turn Quality into Profits
No. 161 Feb 03, 2010 A Correction and an Apology
No. 160 Jan 20, 2010 Four Reasons to Join NPDA
No. 159 Jan 06, 2010 Is Your Brand Fresh and New?
 
Volume 7, 2009
No. 158 Dec 16, 2009 Customer Service and the Holidays
No. 157 Dec 02, 2009 What Do 37 Private Duty Executives Have In Common?
No. 156 Nov 18, 2009 The True Cost of a Bad Hire
No. 155 Nov 04, 2009 Three Reasons to Use Benchmarking
No. 154 Oct 21, 2009 Three Critical Steps in Growing Your Business
No. 153 Oct 07, 2009 Sitting on the Sofa with Your Prospective Clients
No. 152 Sep 23, 2009 Preventing tragedy through improved caregiver selection
No. 151 Sep 09, 2009 Location, Location, Location...Choosing Office Space
No. 150 Aug 26, 2009 Reduce Expenses without Hindering Growth
No. 149 Aug 12, 2009 Caregiver/Client Matching Increases Profits
No. 148 Jul 29, 2009 Seven Steps to Improve Your Community Networking
No. 147 Jul 15, 2009 Happy Family vs. McDonald's
No. 146 Jul 01, 2009 Focus on Fundamentals
No. 145 Jun 17, 2009 Reduce Caregiver Turnover Using E-mail
No. 144 Jun 03, 2009 Nine Customer Service Tips Plus One
No. 143 May 20, 2009 Is Web 2.0 Coming to Home Care?
No. 142 May 06, 2009 Make Quality Your Job
No. 141 Apr 22, 2009 Measure Your Success
No. 140 Apr 08, 2009 Improve Your Marketing
No. 139 Mar 25, 2009 Improve Your Email Marketing
No. 138 Mar 11, 2009 Your Most Dangerous Competitor
No. 137 Feb 25, 2009 Selling Private Duty Home Care to Physicians
No. 136 Feb 11, 2009 Market Your Quality of Care
No. 135 Jan 28, 2009 Healthcare Is Not in a Recession
No. 134 Jan 14, 2009 Managing a Customer Crisis
 
Volume 6, 2008
No. 132 Dec 03, 2008 Ring in the New Year Right
No. 131 Nov 19, 2008 Going Green and Saving Some Green
No. 130 Nov 05, 2008 Recruiting to Find Ideal Caregivers
No. 129 Oct 22, 2008 Reward Your Caregivers
No. 128 Oct 09, 2008 Recruiting Caregivers
No. 127 Sep 24, 2008 Sleep Deprivation and Caregiver Selection
No. 126 Sep 10, 2008 Are Your Caregivers Creating Competitive Advantage?
No. 125 Aug 28, 2008 Direct Mail Marketing
No. 124 Aug 13, 2008 Balance Your Business
No. 123 Jul 30, 2008 Home Care Licensing and State Regulations
No. 122 Jul 17, 2008 Customer Service is Key to Your Business Success
No. 121 Jul 02, 2008 10 Terrible Marketing Phrases
No. 120 Jun 18, 2008 Five Ways to Get (Almost) Free Marketing
No. 119 Jun 04, 2008 The #1 Tip for Increasing Profits
No. 118 May 21, 2008 Stimulate Your Client Revenue
No. 117 May 07, 2008 Three Private Duty Myths
No. 116 Apr 23, 2008 Is Caregiver Turnover Limiting Your Growth?
No. 115 Apr 09, 2008 What is Your Limiting Factor?
No. 114 Mar 26, 2008 Private Duty Home Care Software
Press
Release
Mar 24, 2008		 Leading Home Care and Decision Health form Strategic Alliance
No. 113 Mar 12, 2008 Employee Referral Program That Works
No. 112 Feb 27, 2008 Marketing for Caregivers
No. 111 Feb 13, 2008 Improving Caregiver Value in 2008
No. 110 Jan 30, 2008 Three Functional Levels in Your Business
No. 109 Jan 16, 2008 Pleasing Your Toughest Customer
No. 108 Jan 02, 2008 The Three Pillars of Private Duty Home Care
 

Volume 5, 2007
No. 107 Dec 12, 2007 Six Trends in Private Duty for 2008
No. 106 Nov 28, 2007 Know What to Say When The Phone Rings
No. 105 Nov 14, 2007 Chart Your Own Destiny
No. 104 Oct 31, 2007 Expertise is a Marketing Tool
No. 103 Oct 17, 2007 Five Lessons in Business
No. 102 Oct 03, 2007 Seven No-nonsense Ways to Grow Your Business
No. 101 Sep 19, 2007 Putting a Face on Your Business
No.100 Sep  9, 2007 Pay Attention to Your Numbers
No. 99 Aug 22, 2007 Evolving Job Descriptions in Non-Medical Home Care
No. 98 Aug 08, 2007 Branding Your Business
No. 97 Jul  25, 2007 Wednesdays Can Be Rough
No. 96 Jul  11, 2007 Six Ways to Make More Money Serving Medicaid Waiver
No. 95 Jun 27, 2007 The "Catch 22" of Association Membership
No. 94 Jun 13, 2007 Quick Tips for Developing New Marketing Collateral
No. 93 May 30, 2007 Success Doesn't Exist in a Bubble
No. 92 May 16, 2007 Building a High Performance Private Duty Team
No. 91 May  2, 2007 Five Years Ago Today...
No. 90 Apr 18, 2007 Selection is the Key to Caregiver Retention
No. 89 Apr 04, 2007 Name Badges as a Marketing Tool
No. 88 Mar 21, 2007 Increase Your Income by Adding Care Management to Your Private Duty Home Care Business
Special Mar 12, 2007 Special Edition - NPDA Convention Live Update
No. 87 Mar 7,  2007 Direct Sales vs. Handshake Marketing
No. 86 Feb 21, 2007 Private Duty Today gets a New Look and New Website
No. 85 Feb  7,  2007 Simple Answers to Simple Marketing Questions
No. 84 Jan 24, 2007 Caregivers Selection is Critical to Successful Recruitment Efforts
No. 83 Jan 10, 2007 Six Tips for Growing Entrepreneurial Spirit

Volume 4, 2006
     
No. 82 Dec 20, 2006 JOY to the World!
No. 81 Dec 6,  2006 How Do You Capture Referral Source E-mail Addresses?
  Nov 15, 2006 9th National Private Duty Conference and Expo. - Day 3
  Nov 14, 2006 9th National Private Duty Conference and Expo. - Day 2
  Nov 13, 2006 9th National Private Duty Conference and Expo - Day 1
No. 80 Nov 8, 2006 What is Strategic about Planning?
No. 79 Oct, 25 2006 Increase Profitability through Relationships
No. 78 Oct, 11 2006 Value Your Caregivers, But Not With Cash
No. 77 Sep, 27 2006 Answers to Five Sales & Marketing Questions
No. 76 Sep, 13 2006 Thriving on Change
No. 75 Aug 30, 2006 Growing Your Business Using Newsletters, Part Two
No. 74 Aug 16, 2006 Growing Your Business Using Newsletters
No. 73 Aug 3,  2006 Retail Walk-In Clinics: A Hot New Referral Source for Home Care
No. 72 Jul 19,  2006 Your Greatest Advertising Device
No. 71 Jul 05,  2006 Creating Corporate Fireworks
No. 70 Jun 21, 2006 Developing Friendly Business Relationships
No. 69 Jun 7,   2006 Five Private Duty Trends In A Shrinking World
No. 68 May 25, 2006 Calculating your Marketing ROI
No. 67 May 10, 2006 Will having a low price increase our Private Duty Home Care revenues?
No. 66 Apr 26, 2006 The Three Legged Stool of Private Duty Home Care
No. 65 Apr 13, 2006 Web-Centric Marketing and Recruiting
No. 64 Mar 29, 2006 Your Golden Parachute, Selling Your Company
No. 63 Mar 15, 2006 Top Ten Techniques for Marketing Private Duty Home Care
No. 62 Mar 1,   2006 Seven Things You Can Do Today to Grow Your Non-Medical Home Care Business
No. 61 Feb 15, 2006 The Top 10 Characteristics of Highly Effective Home Care Leaders
No. 60 Feb 1,   2006 Your Most Valuable Referral Sources
No. 59 Jan 18, 2006 The Top Five Sources of Private Duty Home Care Referrals
No. 58 Jan 4,   2006 Caring Starts When We Answer the Telephone
     

Volume 3, 2005
     
No. 57 Dec 21, 2005 How to Raise a Company - What Raising Children and Growing Companies Have in Common
No. 56 Dec 7,   2005 Studying Private Duty Home Care And Private Pay Home Care
No. 55 Nov 23, 2005 Growing with Long Term Care Insurance
  Nov 17, 2005 Special Report from Private Duty Advanced Training - Day 3
  Nov 16, 2005 Special Report from Private Duty Advanced Training - Day 2
  Nov 15, 2005 Special Report from Private Duty Advanced Training - Day 1
No. 54 Nov 9,   2005 Providing Home Care for Medicaid Waiver and Other Government Programs
No. 53 Oct 26, 2005 Segment Your Private Duty Home Care Marketing
No. 52 Oct 12, 2005 Leaders Are Readers
No. 51 Sep 28, 2005 Strategic Staffing vs. Strategic Marketing - Part 2
No. 50 Sep 14, 2005 Strategic Staffing vs. Strategic Marketing - Part 1
No. 49 Sep 1,  2005 Is Your Website Profitable? Part 2
No. 48 Aug 17, 2005 Is Your Website Profitable? Part 1
No. 47 Aug 3,  2005 Seven Sources of Private Pay Referrals - Finding Americans with Substantial Wealth
No. 46 Jul 20,  2005 Word-of-Mouth Marketing - Three Techniques to Create "Buzz"
No. 45 Jul 6,    2005 Creating Exceptional Customer Experiences
No. 44 Jun 22, 2005 Readers Respond to Faith-Based Home Care
No. 43 Jun 8,   2005 Faith-Based Home Care
No. 42 May 25, 2005 How to Upsell Additional Services to Your Clients
No. 41 May 11, 2005 Calculating Staffing Turnover Costs and Retention Value
No. 40 Apr 27, 2005 Calculating your "Owner's Discretionary Income"
No. 39 Apr 13, 2005 Billing Rates Calculator and a New Website
No. 38 Mar 30, 2005 Reverse Mortgages - using the value of your home to pay for Private Duty Home Care
No. 37 Mar 16, 2005 Spring is Coming ... and it's time to plant some seeds to Grow Your Business
No. 36 Mar 2,   2005 3rd Annual NPDA Leadership Conference Daily Digest - Intro
No. 36a Mar 3,   2005 3rd Annual NPDA Leadership Conference Daily Digest - Day 1
No. 36b Mar 4,   2005 3rd Annual NPDA Leadership Conference Daily Digest - Day 2
No. 36c Mar 7,   2005 3rd Annual NPDA Leadership Conference Daily Digest - Day 3
No. 35 Feb 16, 2005 Capturing Big Private Pay Clients
No. 34 Feb 2,   2005 Geriatric Care Management as a Private Duty Product Line
No. 33 Jan 19, 2005 Ten Ideas to Create an Awesome Place to Work
No. 32 Jan 5,   2005 Strategic Planning for Private Duty Home Care
     

Volume 2, 2004
     
No. 31 Dec 22, 2004 'Twas the Night Before Christmas
No. 30 Dec 8,   2004 Leadership Vs. Management, Finding the Balance
No. 29 Nov 10, 2004 Owners Discretionary Income - How to Keep More of What You Earn
No. 28 Oct 27, 2004 A Live Report from NAHC 2004
No. 27 Oct 13, 2004 Using Paper Newsletters to Promote Private Duty Home Care
No. 26 Sep 29, 2004 Generating Brand Awareness for Your Private Duty Company
No. 25 Sep 15, 2004 Geriatric Care Management for Home Care
No. 24 Sep 1,  2004 Marketing Your Non-Medical Home Care Company
No. 23 Aug 18, 2004 Three Ways to Use Your Website to Grow Your Business
No. 22 Aug 4,  2004 Five Lessons I've Learned from My Nanny
No. 21 Jul 21,  2004 Seven Ways to Please Your Toughest Customer
No. 20 Jul 7,    2004 Strategic Planning in Private Duty Home Care
No. 19 Jun 23, 2004 Using Direct Mail to Promote Private Duty Home Care
No. 18 Jun 9,   2004 Increase your Income by selling to Bank Trust Officers
No. 17 May 26, 2004 Find and Keep the Caregivers You Need Through Employee Referral Programs
No. 16 May 12, 2004 Great Scheduling is Key to Growing Your Private Duty Home Care Business
No. 15 Apr 28, 2004 Bonura's Rules for Selling applied to Private Duty Home Care
No. 14 Apr 14, 2004 Create Private Duty Opportunities Using the Telephone
No. 13 Mar 31, 2004 Benchmarking & Best Practices in Private Duty Home Care
No. 12 Mar 17, 2004 Increase your Income from Private Duty Home Care
No. 11 Mar 3,   2004 Five Ways to Increase Your Private Duty Revenue
No. 10 Feb 18, 2004 Crafting Your Private Duty Scorecard
No. 9 Feb 6,   2004 Three Elements of a Success Private Duty Business
No. 8 Jan 21, 2004 Private Duty Solutions / New Directions Business Process
No. 7 Jan 7,   2004 2004 Will be a BOOM Year for Private Duty Home Care!
     

Volume 1, 2003
     
Dec 24, 2003 Special Issue -- Merry Christmas
No. 6 Dec 10, 2003 Long Term Care Insurance in Private Duty Home Care
No. 5 Nov 26, 2003 The New Directions Private Duty Business Process
No. 4 Nov 13, 2003 Public Relations in Private Duty
No. 3 Oct 30, 2003 Package Your Programs and Services
No. 2 Oct 16, 2003 Seven Steps to Grow Your Private Duty Business
No. 1 Oct 2,   2003 Premier Issue: Private Duty Home Care... Making a Difference in the World
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