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Issue #73 - Retail Walk-In Clinics: A Hot New Referral Source for Home Care |  |
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Welcome to Private Duty Today! . . . the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care . . . a Tweed Jeffries company. In this issue, we bring you ideas, information, and insights to help you grow your Private Duty Home Care business. Private Duty Today! is a permission-based newsletter. It is only sent to our recent customers and those individuals who have requested it, or who have given permission for their address to be included on our list of subscribers.  Jason Tweed, Editor
Have you noticed the latest trend in health care for consumers? Retail walk-in clinics are starting to spread around the country. The concept is that a company hires nurse practitioners and sets up walk-in clinics in grocery stores, drug stores, and “big box” chains like Wal-Mart. We’ve seen this concept develop in our own area. Consumers can walk in and ask the nurse for assistance with minor medical problems. In central Pennsylvania where I live, Geisinger Health System has begun placing walk-in clinics in Weis Markets. In my father’s hometown of Louisville, KY, a small start up company has been placing clinics in Kroger Stores. An article in the July 26th Wall Street Journal describes this new trend in some detail. The writer, Laura Landro, described catchy slogans like, “You’re Sick, We’re Quick.”
The move to walk-in retail clinics is being largely
driven by start up companies. MinuteClinic,
Redi-Clinic, and Take Care Health Systems are
setting up
outlets in retail locations around the country.
Traditional health systems are moving into the
business as well. Here are some examples:
Blue Cross & Blue Shield of Minnesota conducted an analysis of visits made by its members to walk-in clinics and discovered that the clinics cost less than half the cost of visiting a physician’s office. The American Medical Association and The American Academy of Family Physicians aren’t happy about this, and have issued warnings about more fragmentation of patient care and inadequate follow up. Both organizations called on clinic operators to provide supervision by doctors. This new trend in consumer focused health care services opens a new opportunity for referrals to Private Duty Home Care. The nurse practitioners at these clinics are ideal prospects to refer their patients to your services. Here are some ideas on home care you can use to tap into this trend.
Jason Tweed shared the insights from his 20-point website assessment process during the first in a three-part series of teleseminars on June 22nd. Listeners were amazed to learn the many simple ways they can make their websites more effective. In the second session on July 27th Jason helped listeners to understand the best ways to drive customers to your website. This is a low-cost, high-impact way to get the ideas and information you need to make your website more effective as a marketing and recruiting tool. In the remaining session of this powerful audio learning program, you'll hear Jason describe and discuss Websites That Sell: Empowering Your Direct Sales Team. The August teleseminar will focus on improving productivity of your direct sales team. You'll learn:
If you want to maximize the impact of your website, increase your agency's brand awareness, and get more referrals at less cost per referral, you'll want to dial in on August 24th for Jason Tweed and "Web-Centric Marketing and Recruiting." It's not too late to order the whole series. Register today for the series, and we'll send you the audio CD for all three, plus the phone number and pass code for the remaining live teleseminar.
Private Duty Home Care... or non-medical home care... is the fastest growing segment of health care in America. Millions of elderly and disabled individuals have one or more chronic conditions which make it difficult to function. They need regular assistance with the activities of daily living. A small, but rapidly growing, number of these elderly Americans have accumulated significant wealth. They have called on the services of a Bank Trust Department or other trusted advisor to help them manage their money and arrange for personal services. You can dramatically increase your income by learning to sell your services to these Bank Trust Officers and other Trusted Advisors. Up until now, that process has been a mystery to most home care leaders. Together, Mike Sullivan and Stephen Tweed have created a tool that is guaranteed to help you learn what you need to know to penetrate the big money world of Bank Trust Officers and Other Trusted Advisors. This manual will help you:
To learn more about this valuable tool, click on the link below. Order a copy of the e-manual, and you'll be able to download it to your computer immediately. AND, we'll send you a FREE CD of our audio teleseminar by the same title... a $149.00 value absolutely FREE.
Private Duty Today! is published every other Wednesday by Leading Home Care . . . a Tweed Jeffries company. We invite you to pass this newsletter along to your friends and colleagues in Private Duty Home Care by clicking on the link below.
Permission to Reproduce: Permission is granted to home care companies, home care associations, and home care related publications to reproduce articles from this newsletter as long as appropriate credit is given as follows: "Printed with permission from Private Duty Today! Copyright 2005 Leading Home Care ... To sign up for your FREE Subscription, log on to www.leadinghomecare.com." You may also sign up for your FREE Subscription to Stephen Tweed's Leading Home Care Report. This bi-weekly electronic newsletter is written for home care company CEOs and senior executives who want to grow their businesses and multiply their performance.
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