|
Private Duty Today
Welcome to this special editoin Private Duty Today, the electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company. In this issue, we bring you ideas, information, and insights to help you grow your Private Duty Home Care business directly from the NPDA Leadership Conference in Orlando Florida.
Private Duty Today is a permission-based newsletter. It is only sent to our recent customers and those individuals who have requested it, or who have given permission for their address to be included on our list of subscribers.
I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today.
Private Duty Today is published every other Wednesday, and currently goes to over 6000 subscribers. |
|
|
|
| We're coming to you live this morning from the Hilton Walt Disney World Hotel, and the 2007 National Private Duty Association 5th Annual Leaderhip Conference. Stephen Tweed, CEO of Leading Home Care, is speaking at the conference, and brings us this live report. |
|
| Get Ready for the Future: Private Duty Home Care and Long Term Care Insurance
Cheryl Smith, Conference Chair for NPDA, asked us to do some research and present a program on Long Term Care Insurance and its impact on Private Duty Home Care. It's clear that LTCI has a small, but rapidly growing influence on PD companies.
About 80% of the audience in my breakout session are either accepting assignment of LTCI benefits, or are working with their clients to help them file claims and receive payment of benefits.
Some key points that PDHC owners and administrators need to consider when doing business with LTCI companies:
Will you accept assignment of benefits from your client, or will you ask the client to pay your bill and file a claim with their LTCI company?
Be aware of the "gatekeepers," those factors that must be in place before you or your client can file a claim. Some troublesome "gatekeepers" include requiring pre-hospitalization, requiring an acute condition, requiring that care be provided by an RN or LPN, or requiring that your company be licensed.
Consider the pros and cons of accepting assignment of benefits. The pros - ease of access for referral sources, and ease of payment for the client. The cons - risk of not being paid, carrying cost of the money until payment begins, cost of collections.
Long Term Care Insurance will be an important part of the future of Private Duty Home Care. Having a strategy to deal with it will be important to your future.
|
Putting Your Killer Marketing Plan Together
Trisha Menoni and Angie Landmesser, authors of "Marketing to Die for... Without Killing Your Budget" did a wonderful job of presenting their new program, "Putting Together Your Killer Marketing Plan." They described the steps they've taken to grow their company, Partners in Senior Care, Inc. from 0 to $3.2 million in three years.
Their Six Simple Steps are:
1. The Vision - Create a clear vision of "your perfect case." Get a clear mental picture of your ideal client. Then define what makes your company stand out in the crowd.
2. The Customer - Identify your customer and your referral sources. Who needs your services? Why do they need you? Where do they live? What's their lifestyle? Who are their attorneys? Where do they bank? What hospital do they go to? What senior center do they go to?
3. The Data - Angie described "tracking the Howdidjas." How didja hear about us? She discussed developing your database, how to keep it current, and how to track all interactions. (They use FileMaker Pro.)
4. The Plan - Identify the customer, identify the type or category of referral sources, identify the key referrals within each category, begin with a calendar, and stay focused.
5. The Implementation - Create coordination plans, delegate to your staff and get your whole team involved. Marketing is for everyone in the company, not just the "marketing reps."
6. The Evaluation - Evaluate every marketing campaign. What is the purpose or goal? How do we know if we met our purpose? How do we measure success? What do we measure? - cost, revenue potential, timeliness.
|
A Snapshot of Other NPDA presenters
Some of the other topics of interest on the first day of the conference:
Legal Issues for New Agencies - John Gilliland, Esq.
Building Revenue and Profit through Acquistions - Don Cummins, Stoneridge Partners
Adopting a Clinician's Approach for Marketing Private Duty Services - Neil Rotter, Accredited Nursing
Secrets of Successful Private Duty Agencies - Kathleen Bailey, Mediquest Staffing & Homecare
How to Sell a Homecare Company in Five Simple Steps - Jack Eskenazi, American Healthcare Capital
For more information the NPDA national conference, stay tuned to Private Duty Today!
www.PrivateDutyToday.com. | |
|
|
|
