Issue # 89 -- Name Badges as a Marketing Tool

Spread Your Marketing Message on the Front of Your Employees

 April 4, 2007

In This Issue
New Tools to Grow Your Business
Kathy's Corner
Upcoming Events
Marketing To Die For
Private Duty Today
Jason Tweed, editor of Private Duty Today 
Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company. In this issue, we bring you ideas, information, and insights to help you grow your Private Duty Home Care business.

Private Duty Today is a permission-based newsletter. It is only sent to our recent customers and those individuals who have requested it, or who have given permission for their address to be included on our list of subscribers.

I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today

Private Duty Today is published every other Wednesday, and currently goes to over 6000 subscribers.
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Welcome,
 
How would you like to get a big return for a small investment?  How would you like to get your company's name known all around your town?
 
Yesterday, I was having lunch with the owners of a very large private duty company.  We went to a deli near their office, and it was clear that the cashier knew their names and their company.  I realized that they were wearing their company name badges, with their names in large, bold type and their company name and logo in bright colors.
 
It struck me.  Most private duty companies provide very small, hard-to-read name badges for their employees or no name badge at all.  And rarely do I see company owners wearing a large name badge when they go out in public. 
 
Knowing a person's name is part of building a positive relationship.  Private Duty Home Care is a relationship business.  Letting people know your name by wearing it proudly on your name badge is one little thing you can do to extend relationships into your community.  A well designed, easy to read name badge is like a mini-billboard.  People see it for just a few seconds, but it leaves an impression.  Duplicate those impressions over and over again and you build name recognition.
 
Take a moment and look at your name badge.  What does it say about you and your company?  What could you do differently to send another message to your customers and prospective customers?
 
For more little things you can do to grow your business and get ready for the future . . . read on!
 
Best regards,
 
Stephen Tweed,
Publisher
New Tools to Grow Your Business and Get Ready for the Future
 
Looking for new ideas to get more referrals, find more caregivers, or improve your office operations? 
 
Well, after months of hard work, the newly redesigned Private Duty Today web site was launched earlier this week.  It has a new look, a new feel, and new products and services to help you grow your business. 
 
Since we launched Private Duty Today in late 2003, we have been delighted by the number of you who read the newsletter regularly and visit the web site often.  Our pledge is to continue to grow the value of the products and services you find here.
 
On the new site, you'll find:
  • The Book Store - hard cover and soft cover books, as well as e-books that you can download into your computer.
  • The Toolbox - downloadable e-tools you can use to track the performance of your company, calculate billing rates, and measure your staffing success.
  • The Assessment Center - learn all about using online assessments to improve your selection of caregivers.
  • Free Guides - a list of free directories that link you to value able resources such as state licensing regulations, state home care associations, franchise organizations and membership networks. 
  • Advertise - for the first time, we are allowing suppliers to the Private Duty Home Care industry to promote their products and services on our web site. 
We invite you to go to the NEW PrivateDutyToday.com and browse around.  Then let us know what you think. 
Interviews:  Go for it ... or Forget About it!
 
By Kathy Clater

In the past I have cited some of the many studies which have proven that the generic and theoretical interviews which many companies use have zero predictive validity.  That was not a typo - ZERO.

 

I have tried to think of a tactful way to put this, but I decided to be frank.  If you are using these types of interviews, you're wasting your time.  At best, you have many "surprises" after hire.  You don't want to think about the worst case scenarios.  If you are thinking about them, you're having nightmares like the client I mentioned in my last article.

 

If you're going to spend time doing interviews, why not get some bang for your buck?  Learn how to design and conduct behavior-based interviews to really understand how a prospective caregiver thinks, communicates, makes decisions, and solves problems.  In behavior-based interviews, applicants are asked to describe in detail an actual situation they encountered in the past, how they handled it, and what the outcome was.  This is commonly referred to as the STAR approach (Situation/Task, Action, Result).

 

Since behavioral questions are looking for how applicants actually behaved in the past in situations similar to those they will encounter in the open position, they begin with phrases such as:

  • Tell me about a time when you had to . . .
  • Describe a situation when you encountered . . .
  • Give me a specific example of when you handled . . .  

Here are some examples of behavior-based interview questions:

  • Tell me about a time when you had to deal with an upset client.  Walk me through what you did and what the outcome was.
  • Give me a specific example of when a client wanted you to do something that was a violation of medical protocol.  How did you handle it, and what happened?
  • Describe a situation where you encountered a problem with a client.  What did you do and what was the result?
  • Tell me about a specific situation where you went the extra mile to provide exceptional service to a client.

I invite you to leave the land of the generic and theoretical and move to the more fruitful land of specific behavioral interviewing.  The Private Duty Caregiver Selection System e-book will provide you with the best interviewing techniques available, for only $149.

 

After you've taken this first, basic step in improving your hiring process, I invite you to take the giant leap into conducting behavioral interviews based on the objective results of The Private Duty Caregiver Pre-employment Assessment. In addition to green (a good fit), yellow (some concern), or red (serious concern) indicators for critical integrity and behavioral traits, our system will automatically generate behavioral follow up questions based on assessment results.

 

The system will also tell you exactly which questions on the integrity assessment applicants answered in a way that is yellow or red.  In only 15 minutes this morning, I found applicants who:  get very angry; frighten people with anger; hit people when angry; tell people off when angry; bought stolen items; lie; lie on applications; given unauthorized discounts; used illegal drugs at work; used cocaine at work; helped others beat the system at work; do only enough work to get by; satisfied with work that is "good enough"; did not report co-workers who stole; e-mail pornography; e-mail racial jokes; stare at attractive co-workers and tell sexual jokes at work.

 

If you want to get started with behavioral interviewing, order the Private Duty Caregiver Selection System e-book.  Then the purchase price for your e-book can be credited to fully cover the one-time start-up fee for the Caregiver Pre-employment Assessment.  

 

For more information, contact Kathy Clater:  email Kathy@leadinghomecare.com or phone (502) 339-0653.

 

 

Upcoming Events
 
The most exciting event for me personally is our new teleseminar series "Marketing to Die for... without Killing Your Budget".  We had a great start to the series two weeks ago, and session two is coming up tomorrow.  It's not too late to register.
 
We'll also be starting a new Teleseminar series in May featuring Bob Roth, CEO of Cypress Home Care Solutions in Phoenix.  Bob will be sharing his expertise on using innovative mass marketing to reach new clients and recruit new caregivers. 
Marketing To Die For -- Teleseminars

Private Duty Home Care Marketing

It's Not Too Late to Sign Up ... for Tomorrow!

What are the secrets to success for a mother & daughter team who have taken their private duty home care company from Zero to $3,500,000 in less than four years?

"It's the abundance theory ... whatever we share with others comes back to us in even greater abundance."

Two weeks ago, Angie and Trisha did a fabulous job of describing how they started their company and grew it so quickly.  They took many questions and had a great discussion with the listeners.  We had a number of listeners send us email messages thanking us for bringing Angie and Trisha to them.

It's not too late to register.  Even though the first session has passed, you can still register for the series, listen to sessions 2 and 3, and receive the audio CDs from all three. 

Tune in April 5 and April 19.  Learn more about "Marketing to Die for without Killing Your Budget."