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Private Duty Today
Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company. In this issue, we bring you ideas, information, and insights to help you grow your Private Duty Home Care business.
Private Duty Today is a permission-based newsletter. It is only sent to our recent customers and those individuals who have requested it, or who have given permission for their address to be included on our list of subscribers.
I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today.
Private Duty Today is published every other Wednesday, and currently goes to over 6000 subscribers. |
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Welcome,
Don't you wish you could keep your caregivers instead of spending so much time and money replacing them?
You're not alone. Most private duty owners and administrators feel the same way.
On Monday morning, I was conducting a telephone interview with the Vice President of a very large home care company in preparation for a speech I am giving in two weeks. This company specializes in private duty... both private pay and government funded programs. I was astonished at the length of service of many of the managers I was interviewing.
I asked this Vice President the key to her success.
"Selection," she said. "We spend a great deal of time in interviewing and selection. Every job candidate goes through a
pre-employment online assessment. Then we do extensive behavioral interviews.
What she was describing reinforced what we've been saying for the past three months... spend your time and money on selecting and interviewing instead of on replacing your caregivers who have left.
For more information on how you can find and select caregivers who will stay... read on!
Best regards,
Stephen Tweed,
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Selection is the Key to Caregiver Retention
Keeping great caregivers begins before you hire them. It starts with knowing what makes a great caregiver. Then you assess each candidate for their knowledge, ability, and willingness to do the job. Using the pre-employment assessment to guide your interviewing will lead you to find the best caregivers.
When you begin with a candidate who is a good fit for the job, and ask focused, open ended questions in the interview, you'll quickly be able to identify the very best candidates for the job.
Each time you hire a great caregiver, you strengthen the "gene pool." Each time you make a poor hiring decision, you weaken the "gene pool."
There are two reasons you want to strengthen your caregiver "gene pool." First, because you want great caregivers who are dependable and reliable, and who are loved by their clients. Second, great caregivers will bring your more great caregivers. (Unreliable caregivers have unreliable friends and they bring you unreliable candidates.) Our research shows that the very best method for recruiting caregivers is employee referrals.
Here are six steps to improve your caregiver selection process:
- Pre-screen each applicant for minimum job requirements.
- Review the application for any clues about this person's fit with the job.
- Use pre-employment assessments to measure integrity, behavioral fit, and problem solving ability.
- Conduct behavioral interviews using open ended questions suggested by the assessment.
- Check references carefully. You often learn more from what they don't say, than from what they say.
- Conduct criminal background checks and drug screens.
You may spend more time and money on this selection system, but you'll save it back in replacement recruiting costs, and you'll more than make up for it in customer satisfaction. |
Pre-employment Assessment Training for Your Scheduling Coordinators and Care Managers
By Kathy Clater
The feedback is beginning to roll in. The private duty companies using our online pre-employment assessment for selecting caregivers are seeing the benefits of this powerful selection tool.
One of the things that my assessment clients love is the comprehensive start-up training and ongoing support we provide for each and every client. We are absolutely committed to helping you get the most out of your pre-employment assessment system.
This phone training is not limited to owners and administrators. We have found that most clients prefer that we also train scheduling coordinators and care managers in their office who play a role in the selection process. The more members of your team who are trained to read and understand the assessments, the more likely you are to select the best caregivers.
In order to make sure that new and existing clients always have ready access to training and support, we are implementing a once a week telephone assessment training. The sessions will be held every Tuesday at 1:30 PM Eastern time.
Training Preview
If you are not yet an assessment client, but are considering assessments, we invite you to join us for one of these FREE training sessions. We're convinced that the more you understand the assessments and how they help you identify great caregiver candidates, the more likely you are to use the system.
Here are just a few examples of what you will learn:
- How to read the green, yellow, and red flags and what they mean for every trait measured
- The importance of measuring integrity and reliability
- The strong correlation between problem solving skills and successful caregivers, and how to determine if applicants have adequate skills
- The strong correlation between service orientation (called "Team") and successful caregivers; and how applicants compare to the benchmark.
- How to use assessment results for supervisory coaching and placement
- How to tell if an applicant "faked" their assessment and what to do about it
- How to tell applicants that you're not going to hire them
If you are a current user of the Leading Home Care Pre-employment Assessment and would like to have more of your team members trained in administering and reading the assessments, call me to get the telephone number and password for next Tuesday's training session.
If your are not a current user of the system, but would like to learn more about how to read the assessments as you consider your decision, contact me, Kathy Clater: email Kathy@leadinghomecare.com or phone (502) 339-0653.
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Upcoming Events
The most exciting event for me personally is our new teleseminar series "Marketing to Die for... without Killing Your Budget". We've had two great sessions and session three is coming up tomorrow. It's not too late to register.
We'll also be starting a new Teleseminar series in May featuring Bob Roth, CEO of Cypress Home Care Solutions in Phoenix. Bob will be sharing his expertise on using innovative mass marketing to reach new clients and recruit new caregivers.
- Teleseminar -- Marketing to Die for without Killing Your Budget -- Session 3 -- April 19, 1:00 p.m. Eastern
- Teleseminar -- The Magic is in the Message -- May 3, 2007, 1:00 p.m. Eastern
- Teleseminar -- Marketing to Consumers with Mass Media -- May 17, 2007, 1:00 p.m. Eastern
- Teleseminar -- Using Multi-media for Caregiver Recruiting -- May 31, 2007, 1:00 p.m. Eastern
- Sales Training Boot Camp - Richmond, VA - May 23, 2007. Join Michael G. for this one day sales training intensive. Sponsored by the Virginia Association for Home Care.
- AHHIF Annual Conference - Orlando, FL - June 20, 2007. Stephen Tweed will present the opening keynote - "Grow Your Business, Get Ready for the Future." He'll also be speaking on "Finding and Keeping Non-Medical Caregivers." Then on June 21st Michael G. will present "How to Build your Sales Team From the Ground Up."
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Marketing To Die For -- Teleseminars
It's Not Too Late to Sign Up ... for Tomorrow!
What are the secrets to success for a mother & daughter team who have taken their private duty home care company from Zero to $3,500,000 in less than four years?
"It's the abundance theory ... whatever we share with others comes back to us in even greater abundance."
Four weeks ago, Angie and Trisha did a fabulous job of describing how they started their company and grew it so quickly. They took many questions and had a great discussion with the listeners. We had a number of listeners send us email messages thanking us for bringing Angie and Trisha to them.
Two weeks ago, they were back discussing Rules 2 through 5 in the Marketing to Die For book.
It's not too late to register for tomorrow's call, Five More Rules for Growing Your Business. Even though the first two sessions have passed, you can still register for the series, listen to session 3, and receive the audio CDs from all three.
Tune in April 19th. Learn more about "Marketing to Die for without Killing Your Budget." |
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What do Oatmeal, Gatorade®, and Pineapples have to do with Private Duty Marketing?
Three years ago, Bob Roth joined his family-owned Private Duty business in Scottsdale Arizona. Bob brought to the business 15 years of experience in consumer products marketing and sales for well known brands such as Quaker Oats®, Gatorade®, and Dole Foods®.
The application of these innovative techniques for both marketing and recruiting have enabled Bob and his team to demonstrate consistent 25%+ annual growth in their business.
Now Bob is going to share the secrets of his success with you via this Teleseminar. Join us for another three part audio learning program.
Thursday, May 3, 2007 - 1:00 p.m. Eastern
"The Magic is in the Message - Defining your Marketing Message"
Thursday, May 17, 2007 - 1:00 p.m. Eastern
"Marketing to Consumers with Mass Media"
Thursday, May 31, 2007 - 1:00 p.m. Eastern
"Using Multi-media for Caregiver Recruiting"
Don't miss this exciting three-part series.
Can't attend the live event... order the series and we'll send you the audio CD recordings of each session. Listen in your car, or whenever it's convenient.
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