Issue # 97 - Wednesdays Can Be Rough

Five Ways to Help Your Clients Lead "Normal" Lives

July 25, 2007

In This Issue
Five Ways to Help Your Clients Lead Normal Lives
Another "Normal" Guy
Kathy's Corner
Customer Service Books
Private Duty Today
Jason Tweed, editor of Private Duty Today 
Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company. In this issue, we bring you ideas, information, and insights to help you grow your Private Duty Home Care business.

Private Duty Today is a permission-based newsletter. It is only sent to our recent customers and those individuals who have requested it, or who have given permission for their address to be included on our list of subscribers.

I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today

Private Duty Today is published every other Wednesday, and currently goes to over 6000 subscribers.
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Last Wednesday I got nothing done.  I had website updates, lots of phone calls and a quiet afternoon block of time set aside for writing.
 
At 6:30 a.m. that all came to a screeching halt.  My attendant cancelled.  My back-up attendant couldn't help.  My back-up-back-up attendant couldn't help.  All of a sudden I was very disabled again.
 
I pride myself on being "normal".  Normal means I am married, with two small children.  I have a relatively successful career, and I live within my means (barely).  I have the American dream and a large mortgage to prove it.  I'm normal except that I do all of this from a wheelchair and depend on others to help. 
 

Every so often something happens in my life that makes me "disabled".  A health problem, a wheelchair breakdown, a transportation issue or an attendant care issue will crop up and make me feel anything but "normal". 

5 Ways to Help Clients Feel "Normal"

Here are five ways you and your staff can help people with disabilities and your elderly clients feel more normal. 

 

Show Up - First and foremost, show up.  If you aren't here you can't help.  Encourage your caregivers to be dependable and consistent. 

 

Call Me When You Can't Show Up - Generally, disabled people have lots of experience with small crises. You can help us manage this by giving us open and honest information.  Have your scheduler call and say "Mary's kids are sick, but I'm working on a replacement.  I'll call you back in one hour either way."  Sometimes just knowing that something is happening is all the comfort we need.

 

Smile When You're Happy, Fake it When You Aren't - I can't tell you how many times a caregiver has arrived and I say "How are you today?" and they actually tell me!  Let's face it, I was just being friendly.  The fact that your husband is a slob, your teenage son knocked up his girlfriend, and your anti-depressant had to be increased is probably not the first thing I want to hear about in the morning.  (Yes, these are samples from real conversations over the years.)  The first few minutes of my day affects my attitude and overall happiness level for the rest of the day.  I actually like getting to know my attendants and their personal lives, because it creates an environment where they enjoy working.  But talk to your caregivers about starting the day off happy, and your clients will be thankful. 

 

Make Me Feel Important - Frankly, I am important.  I have a family who depends on me.  I have clients who value my opinions.  I have readers who know I'll give them insight every other Wednesday.  Not all of your clients are like me.  Some of them play video games most of the day.  Others watch television or surf the web.  Others spend much of their time reflecting on a long life.  All of us want to feel like we participate in the world.  Even the least among your clients has a desire to give a little something.  If your caregivers create an environment where opinions matter, experiences count and joys and challenges are shared, your clients will feel a greater sense of personal importance. 

 

Dust the Top Shelf - I'm approximately 4 feet tall in my wheelchair.  I have no idea about the accumulation of crud on top of my television.  I can't see that disgusting plate that rotates in the microwave.  The last time I tried to look in my freezer a frozen burrito fell out and nearly knocked me cold!  Your caregivers see things from a different perspective.  Your clients sometimes can't see things that need to be fixed or cleaned, while other times they simply don't have the energy or knowledge to do it themselves.  Encourage your caregivers to do the little things that make their work environment and the home of your clients a little more pleasant. 

 

My Wednesday worked out.  I spent until 10:30 that morning wheeling and dealing with friends, family and a few strangers off the street to get coverage for the whole day.  It worked out, but by noon I was mentally exhausted and a little stressed out.  I'm lucky.  This is a rare occurrence for me.  I have good people supporting me, and excellent caregivers.  Thursday came and I got lots of work done and felt "normal" once again. 

 

Your private duty home care agencies create normalcy in many people's lives.  The work that you do has tremendous importance.  I hope that you can use some of this advice to motivate and encourage your caregivers to be dependable, to approach your clients with honesty and integrity, and to create an atmosphere that feels like home.
Another "Normal" Guy
I have a great friend from Mississippi named Greg Smith.  He is a professional speaker, TV host and author.  He's raising two boys as a single dad.  He even survived as a refugee post hurricane Katrina. 

Greg Smith, Motivational Speaker

He's a pretty normal guy except that he does it all from a wheelchair and depends on home care aides daily. 
 
In Private Duty Today I talk a lot about my personal life.  But if you would like to learn more about another guy with unique perspective, his autobiography is a great read.  (Unfortunately it was published pre-Katrina, but I'm betting he has another book worth of stories by now.)
 
Greg shares personal triumphs and intimate details of his life that every home care executive will value.  Buy one for your office, or better yet, buy a hundred for your caregivers. 
 

Anonymous or Engaged?

 
By Kathy Clater

I'm not talking about the "getting married" meaning of engaged; but for a moment, let's keep it social.  Do you enjoy attending a party if you don't know anyone else who's going to be there?  Ever felt anonymous in a crowd?  Would you be inclined to attend that party? 

 

Neither will your caregivers attend your parties and picnics if they feel anonymous at your agency.  There's nothing wrong with having parties.  A little laughter, entertainment and celebration can be a great thing; but if it's your primary method of caregiver "engagement" - you're off the mark.  Something more foundational is missing.

 

Quite a few people have told me:  that's the nature of the beast in home care (meaning there is no alternative to caregivers remaining anonymous).  These are the same agencies which have high turnover and throw parties, but nobody comes.

 

I recently had conversations with two different members of management in the same agency.  We'll call them Supervisor A and Manager B.

 

Supervisor A has not had any face to face contact with the vast majority of her staff since their interview, in some cases for years.  She is always on the phone handling the crisis of the day.  If her staff is able to reach her at all by phone, she has to give them a quick reactive answer to their question rather than taking a proactive approach of talking them through the whole process.

 

Manager B decided she wanted to do something about the common complaint in the agency that caregivers "do not feel heard".  She also wanted to grasp the true needs of caregivers (and clients) "in the field".  She initiated a program she calls "Ride Along, Meet and Greet", where she spends time with caregivers in client's homes.  This is what she shared with me about the experience.

  • At first caregivers were surprised to see her and suspicious of the reason for her visit.
  • Shadowing someone and trying to learn their job develops mutual trust.  Before, caregivers would say, "You just don't understand."
  • The best way to learn about their jobs is to get in there and do it.  It gives you perspective and credibility when you're dealing with a personnel issue.
  • Clients and caregivers both ask her questions that are easy to explain.  They are looking for guidelines:  can caregivers shovel snow; what to do if the family trashes the house over the weekend; what to do if they're asked to change Mom after they clock out.
  • It helps to see firsthand the quirkiness of clients, e.g. Herman just likes to have a woman give him a bath.  Caregivers feel more appreciated and valued.
  • Clients like to brag about their caregivers to her, and her visits show a higher level of interest in them.
  • Caregivers open up and tell her about their needs and even personal issues.
  • In checking out how people actually perform the processes, she is looking for the best way.
  • Stability at the Supervisor level is very important to caregivers.  When there are multiple changes in Supervisors, caregivers feel the rug is being pulled out from under them.
  • Meeting with caregivers in client's homes is extremely helpful and productive.
  • It's all about building relationships. 

Do you think the caregivers who work for Supervisor A or Manager B are more likely to attend the company picnic or even jump ship?  There's an old Native American saying, "Tell me and I'll forget.  Show me, and I may remember.  Involve me, and I'll understand."

 

Now I'll admit that I'm getting a little ahead of myself with this article; I just couldn't help sharing with you such a clear example.  After we get the selection piece put to bed, we want to do some things to help you with recruiting and retention.

 

There is a proper order to approaching the whole staffing issue.  If we don't select people who are a good fit for the job, no retention program in the world is going to help. (Remember the analogy I used in a previous article about the thoroughbred horse in a swimming race.  He was born to run.  Nothing is going to make him happy in the water.)

 

Once we've hired people who are a good job fit, we need to take great care in meeting their needs to be heard, involved and valued.  Then we are ready to use some creative recruiting to find great people.  (If you only focus on recruiting, you're pouring more water into a glass with no bottom.)
 
Why not put a stake in the ground now with the selection piece through the use of caregiver pre-employment assessments brought to you by your trusted friends at Leading Home Care, who know our industry?  For more information, contact me:  email Kathy@leadinghomecare.com 
or phone (502) 339-0653.
Customer Service Books
Customer Service Companion, by Leslie CharlesLeading Home Care offers two books for customer service.  The first is by our friend Leslie Charles.  This handy little book is one of the best general customer service books available.  Order the book and the accompanying workbook on Leading Home Care's website. 
Devoted to Caring, by Stephen Tweed
If you're looking for a customer service guide written specifically for home health care and private duty home care, check out our own Devoted to Caring.  This downloadable e-Book is the same workbook we use in our customer service training sessions.