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PDT
#128 -- Recruiting Caregivers
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The
most effective techniques for finding
caregivers October
9, 2008
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Private Duty Today
Welcome to Private Duty Today,
the bi-weekly electronic newsletter for Private Duty Home Care Leaders
from Leading Home Care ...a Tweed Jeffries company.
I'm Jason Tweed, Director of Business Development for
Leading Home Care, and Editor of Private
Duty Today.
Private Duty Today is published every
other Wednesday, and currently goes to over 7000 subscribers.
Private Duty Today is
a permission-based newsletter.
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What's the biggest barrier to growing your private duty
home care business? Common sense says it's ineffective sales and
marketing, or increasing competition. Wrong!
What's the most frequently used method to recruit caregivers?
Common sense says it's daily newspapers. Wrong!
What's the best way to recruit new caregivers? Common sense says
using daily newspapers. Wrong!
There is no such thing as common sense in private duty home care.
If there were, everyone would have it. But our research shows
that the most effective techniques for finding non-medical caregivers
are not being used by most private duty companies. And, some of
the most frequently used techniques just aren't very effective in
getting the caregivers you need to grow your business.
The 2008 National Caregiver Recruiting Survey conducted by Leading Home
Care ... a Tweed Jeffries company, shows some amazing results
about what works and what doesn't in recruiting new caregivers to your
private duty company. In this issue of Private Duty Today, we're
going to give you the highlights of the Top Ten Techniques, and in
future issues we'll give you more details.
We're also working on a new e-Book with all of the results for this
survey. Stay tuned for more details.
Most effective in bringing in high quality candidates
The really important question is, "Which techniques are most
effective in bringing in high quality candidates?" You can
best answer this question if you are monitoring your best new
caregivers and tracking how you found them. Here's what our
survey participants told us about the most effective techniques.
The techniques are ranked beginning with the most effective. The
numbers to the right represent a rating on a scale of 1 to 5, with 5
being highest.
- Recruiting at Nursing
Schools 3.4
- Faith based
recruiting 3.35
- Employee referral
program 3.29
- Professional
recruiter 3.27
- HHA / CNA training
program 3.25
- Medical staffing
agency 3.2
- HHA / CNA
Schools 3.18
- Recruiting at 4 year
colleges 3.18
- Networking in the
community 3.11
- Client & family
recruiting 3.08
- Recruiting at trade
schools 2.96
- Craig's
list 2.88
- Direct
mail 2.86
- Recruiting at junior
colleges
2.85
- Public
speaking 2.85
You may be
surprised by this list. We were. Here are some of the
lessons we learned from analyzing the data.
Lessons learned
from the survey
1. Some frequently used techniques are also very effective.
There are several techniques that are frequently used by our survey
participants that are also very effective in finding high quality
applicants.
· Employee referral program
· Networking in the community
· Nursing school recruiting
· Trade school recruiting
· Public speaking
2. Some frequently used techniques are not very effective.
There were several techniques that are frequently used, but are not
judged to be very effective in finding high quality applicants.
· Daily newspapers
· Advertising specialties
· Job fairs
· State employment agencies
· Careerbuilder.com
3. Some infrequently used techniques are very effective.
There were a number of techniques that are used by very few private
duty companies, but are judged to be very effective in finding high
quality applicants.
· Faith based recruiting
· Professional recruiters
· Home Health Aide and CNA
schools
· HHA and CNA training
programs
· Client and family
recruiting
· Direct mail
4. Some techniques bring high numbers of candidates, but are not
effective in bringing in high quality applicants.
· Careerbuilder.com
· Local recruiting web sites
· Job.com
· Bargain shopper
· Job fairs
· Alternative newspapers
5. Some techniques are very effective in finding high quality
candidates, but do not bring in as many applicants.
· Nursing school recruiting
· Faith based recruiting
· Employee referral programs
· Client and family
recruiting
· Direct mail
· Public speaking
Execution is the key to success
As we looked at the results of this survey, and talked with some
participants to learn more about their experiences, we have come to one
extremely important conclusion. Execution is the key.
Nearly all of these techniques have been used with some level of
success in bringing in job applicants. While some are more
effective than others, the real difference is in execution.
That means that you need to clearly understand your target
caregiver. You need to understand what motivates them and why
they want to do this work. You need to understand how to reach
them. Then, you need to master the craft of writing copy and using
language that will capture the attention and the imagination of
prospective caregivers.
A less effective technique executed with excellence will outperform a
great technique poorly executed. As you master the craft of
recruiting, you'll improve your performance and bring in more high
quality caregivers.
Learn more from
this survey in our live teleseminar on October 21st, 2008 at 2:00 p.m.
eastern.
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Caregiver Recruiting
Teleseminar
The biggest barrier to growing your private duty home care
business is finding enough caregivers to meet your growth goals. Once
you find them, you need to keep them.
Stephen
Tweed has just completed the single largest research study every
conducted in our industry to discover the best methods to recruit
caregivers. Stephen will be sharing the results of this survey, and
describing in detail how you can apply these top techniques to get the
people you need to grow your business.
Findings
will be presented in an exclusive telephone seminar.
Finding
and Selecting the Caregivers you Need
in Non-Medical Home Care
Tuesday, October 21, 2008
2:00 pm Eastern, 1:00 pm Central,
11:00
am Pacific
Get more information or register today for Finding and Selecting the
Caregivers you need in Non-Medical Home Care
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Strategies and Insights to
Grow Your Business
Nothing happens until someone sells something. That's just
as true in home care as any other business. Yet many home care
professionals are uncomfortable with the idea of "selling and
marketing". The words conjure up images of fast-paced Madison
Avenue types hyping the latest and greatest something or other.
Every
home care executive must be a marketing professional.
You
should plan to attend...
The
Academy for Home Care Sales and Marketing
November
5, 2008 - Columbia, Maryland
Sponsored
by Maryland National Capital Homecare Association
This
full day event will feature Stephen Tweed, CEO of Leading Home Care,
presenting the techniques proven to sell more home health care and
non-medical home care services.
The
future is bright for home care, but competition is growing. Your
ability to differentiate your company through skilled sales and
creative marketing is more important now than ever.
Learn
more about The Academy for Home Care Sales
and Marketing.
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 Finding and Keeping the Employees You Need in Home Care
If
you want to have a growing profitable business with many delighted
clients, you'll need to begin by finding and keeping capable staff
members.
Order
the Strategic Staffing e-Book and you'll receive an email within
seconds with your personal download link. You may download your
complete 116-page e-Book. Order now and you can be learning about
Strategic Staffing within minutes. This manual is in PDF format. Order Strategic Staffing for
only $149 Today!
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