PDT #146 -- Focus on the Fundamentals

Are You Ready to Grow?                                                                               July 1, 2009

 

Private Duty Today

Jason Tweed, editor of Private Duty Today 

Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company.

I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today

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I'm ridiculously happy today.  This is my first opportunity to be the irrationally doting father, and have the proof to back it up!
 
My son, Jason Andrew Tweed, is playing in the Little League All-Star game for his T-ball league.  This is his second year playing ball and he was one of four kids chosen from the Northumberland Tigers to represent the team.  He's not the biggest, strongest, or even fastest kid, but he has the fundamentals down.  He can throw a ball, catch a ball, and put his bat on the ball even without a tee.
 
So what does that teach us about private duty home care?  Well, the first thing it teaches us is that I'll find any excuse to apply a story about my great kids into an article about home care.  Seriously, we can learn some lessons from Jason Andrew Tweed.
 
Focus on the Fundamentals -- Throwing a ball, catching a ball, and swinging a bat are the fundamentals of playing baseball.
 
Joe Morgan, former baseball great turned TV color commentator, answered the question about advice he would give to fathers who want their sons to make it to the Major Leagues.  I'll paraphrase, "Play catch with them.  Today's kids focus on winning games and hitting home runs.  They need to focus on the fundamentals.  Learn to throw and catch first, then learn how to bat.  Winning games and hitting home runs will follow naturally if you practice the fundamentals."
 
Private duty home care isn't a difficult business.  There are three basic fundamentals.

  • Hire Great People -- In sports and business, great teams win.  Great teams start with great talent.  The first pillar of private duty is People.
  • Network and Sell -- Business starts when someone sells something.  Business ends the instant they stop selling.  The second pillar of private duty is Promotion.
  • Best Practices and Processes -- Profitability is our third pillar and how we define "winning".  Developing strong processes and practices and repeating them over and over is key to efficiency and profitability.

Focus on these fundamentals and you'll win in the marketplace.
 
Practice, Practice, Practice -- Last season Jason was frustrated.  We practiced together for a few minutes each day, and I gave him encouragement.  By the first game he thought he was the greatest six-year-old baseball player who had ever lived.  Unfortunately, he was wrong.  A few had more natural talent.  Some were stronger.  Most were bigger.
 
When he asked me why, I simply told him those kids had practiced more.
 
Honestly, I've had less time to practice and encourage him this season.  He kept it up, however.  He practiced without me, often with his twin sister who is also on his team this year.  Mostly they played catch.
 
Private duty home care takes practice as well.  About once a week I get a call from someone who's been in the business for six weeks and hasn't found a single client.  They've been in business for a year and have started experiencing mass turnover.  They've been in business five years, consistently grown revenues but not profits.
 
Key with baseball and with home care is constant improvement.  Find ways to continually improve your hiring practices, your sales and networking, and your operations.
 
Teamwork -- My daughter, Ainsley Grace, taught me this lesson in her last game.  How can I put this delicately?  Ainsley stinks.  I love her, but she can't hit a ball if her life depended on it.
 
Then, in the third inning coach put her at second base.  With a runner on, a kid hit the ball directly to her.  She scooped it up like a pro, and collided with a runner tagging him out.  She'd been taught to touch the base, so she did that as well.
 
Everybody cheered for her.
 
The next batter hit almost an identical ball.  She had to scoop it up, then hustled to beat the kid to second.
 
Everyone cheered louder.
 
The very next batter hit the ball to the shortstop.  Jason was playing shortstop that inning.  Because most of the team can't catch, Jason usually tries to tag them out himself.  He looked at Ainsley, tossed it lightly, and she caught the ball standing on the bag.  Ainsley proceeded to stomp on the bag, tag the base with the ball, then bonked the runner on the head with her glove.  She wanted to be absolutely sure he was out.
 
The crowd screamed ecstatically, all 23 of us!
 
Ainsley learned a lot playing catch with Jason.  Ainsley learned to cover the bag from her coach.  I'd like to think Ainsley learned her enthusiasm from me, but it's probably a gift from God.
 
While Ainsley isn't the best player, she has surrounded herself with a great team and learned from them.  She knows her role.  When the opportunity came, she did her job expertly with enthusiasm.
 
Surround yourself with people who are better than you.  Make sure every person you hire makes the team better.  Learn from each other.  And finally, know your role and do your best.
 
High Five -- After their last game, I asked Jason what was his favorite part.  He said, "the high five". 
 
In the six and seven-year-old T-ball league they don't keep score.  There is no official "winner".  At the end of each game, the teams line up and cross paths, smacking their hands together.  Every kid tells every other kid "Congratulations, good job."
 
At the end of the day Little League is about doing your best, connecting with others, having fun and putting on a good show for the fans.
 
Wouldn't it be great if Private Duty Home Care were more like this?
 
Try this experiment.  For the rest of the day today, all day tomorrow, and all day Friday make eye contact with everyone on your team and put the "high five" sign in the air.  Don't explain it.  Just see how many people slap your hands.
 
Here's my prediction:

  • Today: People will think you're a little nuts.
  • Tomorrow: Co-workers will start looking for you and calling you the High Five Lady or High Five Guy.
  • Friday: You'll see your team doing it all over the office.

For the next couple of days high fives will be cool, and the office will be a slightly happier place to be.
 
You could learn a lot from a seven-year-old.

 

For the next two weeks I encourage you to examine your fundamentals.  Look for improvement in all three of the Pillars of Private Duty.  Here are a few resources to help you and your team.
 
Hire Better Caregivers -- Our
Caregiver Quality Assurance Program is designed to do two things.  First, it helps you select better caregivers, and second, that's when your customers know that you have an active process for identifying quality care and delivering it.
 
For more information on the Caregiver Quality Assurance Program, contact Diane West at 1-866-209-5101. 
 
Improve Networking and Branding -- Developing brand awareness within your networking is a critical component to growth.  Great salespeople make lots of sales, but great brands grow into great companies.  Become less dependent on sales talent of individuals and more focused on establishing and reinforcing your brand.  Your salespeople will love you, because you're making their job easier.  You'll be able to add additional sales force and get them up to speed more quickly.  Finally, your advertising dollars will stretch farther and farther.
 
Angie and Trish wrote the book, literally.  I'll be blunt.  Just buy it.  It'll make you smarter.  Marketing to Die for without Killing Your Budget.
 
Examine Your Processes -- Revisit your policies, procedures, and processes. 
 
For every piece of paper you regularly generate ask yourself three questions:

  • Is this required for licensure or compliance?
  • Does this make me money by improving service to my customers?
  • Does this save me money by reducing my risk or tracking important data?

If you can't answer "yes" to at least one of these questions, you probably shouldn't be processing that paper.
 
Examine your processes and compare them to your people.

  • Is it necessary for multiple people to use the same process?  If so, are they?
  • Are the best people responsible for each process and task?
  • How are you going to grow your business without growing your staff?
  • What processes need to be refined to improve productivity?
  • Are the processes / procedures, measured and managed?

Examine your policies.

  • Are they clear and concise?  In writing?
  • Do they need to be updated?
  • Are they compliant with current regulations?

The efficiency of your processes, procedures, and policies directly influence profitability.  Identifying ways to improve technology, reduce paperwork, improve customer service, and find valuable employees drops directly to your bottom line.  Are you ready to grow?
 
Our Policies and Procedures Manual has been used by hundreds of startup companies.  Ironically, we find that many well-established companies still have gaps in their policies and procedures.  While a critical investment for startups, even seasoned companies find that the right form, policy or procedure saves them thousands of dollars, or better yet makes them money.
 
Take a look at our New Directions Policy and Procedure Manual and its complete Table of Contents and see if there are gaps that you have to fill.

 

 

Connect to Jason and Stephen on the Web


I recommend you check out the following websites and set up an account.  All you need is an e-mail address.

After you set up these accounts, connect with Stephen and Jason Tweed.  The following links will help you get started.
 
http://twitter.com/sctweed