|
Private Duty Today
Welcome to Private Duty Today,
the bi-weekly electronic newsletter for Private Duty Home Care Leaders
from Leading Home Care ...a Tweed Jeffries company.
I'm Jason Tweed, Director of Business Development for
Leading Home Care, and Editor of Private
Duty Today.
Private Duty Today is published every
other Wednesday, and currently goes to over 7000 subscribers.
Private Duty Today is
a permission-based newsletter.
|
|
|
|
|
|
There are two investments that you can make in your
business that will reap mammoth returns. Other consultants have
told you this as the lead to their sales pitch. The next thing
you know they're telling you about the "Super Success System"
or the "Extreme Empowerment Explosion".
There are three steps critical in growing your business.
· Step #1: Get Smarter
· Step #2: Hire People Who Are Smarter
Than You
· Step #3: Make the People You Hire Get
Smarter Too
Get Smarter:
As an owner, CEO, manager or executive you should be focused on a
primary goal each year. Make a conscious effort to be smarter
next year then you are this year. Educate yourself about your
business, about your industry, about your community, and about your
people.
I admire my dad. Stephen Tweed isn't the smartest guy on the
planet. What he is, however, is smarter than he was last year and
the year before that ... etc., etc.
He reads constantly. He's a student of business, leadership,
finances and faith.
In home health care and private duty home care, he's one of the
nation's leading experts. Few people could hold a candle to his
body of knowledge, yet he is unsatisfied. Once you've read
everything there is to read, and met with many of the smartest in our
industry, you'd think he'd be confident and content. What he is,
however, is curious. Where study leaves off, research
begins. More on that later ...
Hire Smart
People: I'm a pretty bright guy. I pride
myself on that. It comes through in my speech, my writing, and in
my ability to connect with people. I have one interminable
rule. I'd never hire someone that isn't smarter than me.
They don't have to be a genius, but they must bring something to the
table. They must have a skill, talent, body of knowledge,
behavior or attitude that complements me and my staff.
A consistent mistake I see owners make is hiring people whose
personality meshes with their own, and try to teach them the
business. These owners need to bring in someone with unique
talents. CEOs need to hire people who have skills or knowledge
they don't possess. Sometimes, all they need is for someone to,
respectfully, challenge their ideas and their thinking.
Help Them Grow:
Finally, not only should owners and CEOs work hard to grow their
knowledge, they should encourage growth within their team.
In an era of rapidly growing health care costs and ever increasing
competition for well-educated quality employees, I'm amazed at how few
owners are spending money educating the people they already have.
We've seen companies willing to spend money on benefits and
recruitment. Personally, I'd rather spend money improving my team
than trying to attract new talent.
A college professor invited me to join his chess club when he found out
I played. I didn't play very well, but I knew the rules, a couple
strategies, and had played quite a bit. I played against the
professor about three times a week. For about 30 weeks, three
times a week, three games per night means that I challenged this
professor well over 250 times. In two semesters I beat the
professor exactly 3 times. Another dozen games or so ended in a
draw. The professor checkmated me at least 240 times. I was
nothing if not tenacious.
I spent a few weeks at home over the summer, and rekindled
relationships with a couple people I knew who played, one of whom was
very good. I played solid. He played solid, and he beat me
about 75% of the time.
During summer session I returned to play the professor. Dr. Smith
was amazed. By taking what I'd learned, I was able to compete
with the professor and win nearly half my games.
Winning at chess is enjoyable. But losing at chess makes you
smarter. Growth only happens when you're playing someone with
more skill than you.
There comes a point in every company where your team has grown as much
as they can on their own. The busyness of business teaches you
much for the first couple years, then the only way to grow is to
connect to other companies in your industry, other educators, and other
professionals.
|
Two Opportunities to Get
Smarter
Over the next couple months I'm excited that our company
is going to offer Private Duty Home Care CEOs two distinct
opportunities to get smarter.
First, we are launching the first in a series of new private duty
academies. The Academy for Private Duty Home Care is going to be
offered in December in Louisville, Kentucky, and in January in South
Florida. We've added registration pages to our website this week,
and I encourage you to check them out.
You're going to spend a few hundred dollars at the academies. I
can't guarantee that you'll get a few hundred dollars richer, but what
I can guarantee is that you will get a few hundred dollars smarter!
Stephen Tweed is going to spend the day with approximately 40
individuals from companies across the country who are owners,
executives, and decision-makers in private duty home care. This
is a unique opportunity for you to spend a day with one of the nation's
leading experts in home care. Furthermore, you're going to be
able to connect with other company owners and leaders just like
yourself. You'll grow from the experience. Some of them
will have more skill than you, and others will look to you for
expertise.
Come to Louisville in December
and share and grow.
The second
opportunity to grow is participating in a research project. In
the next few days you will be getting an e-mail invitation. Keep
your eyes open for it.
I can't tell you all of the details about our next significant research
project, but what I can tell you, is that it is going to change the way
we see our industry. The most ambitious research project in the
history of private duty home care will help you get a clear
understanding of the industry, and give you the ability to see how your
company compares.
Best of all, participants in the study are going to have access to the
results before other industry leaders. Participants will be the
first to receive insights, analysis and unique expertise.
Why are we undertaking this ambitious research? Because Stephen
Tweed has boundless curiosity!
|
Need Help Getting Your
Private Duty Home Care Business Ready for 2010?
Do you know the best way to market your Private Duty
Home Care business? Do you know how to find the
caregivers you need to grow your business? Do you know how
to increase your income and keep more of what you make?
Join dozens of other owners and CEOs of successful private
duty home care companies in Louisville on December 2nd for the answers
to these questions and many others.
Based on significant research that began in 2003, the
Academy for Private Duty Home Care has been designed as a one day
institute expressly for owners, administrators, and CEOs of Private
Duty Home Care companies. This is your opportunity to come
together in an intimate, high-impact learning environment to share
strategies, ideas, and insights on how to grow your business, multiply
the performance of your team members, and increase your income.
Register now!
|
|
|
|
