PDT #161 - A Correction and an Apology

Getting the Facts Straight                                                                           February 3, 2010

Private Duty Today

Jason Tweed, editor of Private Duty Today 

Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care ...a Tweed Jeffries company.

I'm Jason Tweed, Director of Business Development for Leading Home Care, and Editor of Private Duty Today

Private Duty Today is published every other Wednesday, and currently goes to over 8000 subscribers.

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Academy for Private Duty Home Care comes to Seattle in April

Seattle PD Academy

 Join us for the next Academy for Private Duty Home Care in Seattle, Washington.

April 8, 2010

Register today for the Academy for Private Duty Home Care.

 

An upcoming academy has also been scheduled in Dallas in May.  Registration is now open.

This issue of Private Duty Today is going to stray a little bit from the norm. Typically, I try to give you a valuable feature story and sprinkle it with some commercials to pay the bills. I really like all of you, but a fellow has to make a living.

 

But this week the feature article will be replaced by a correction and an apology. Last week I stirred a bit of controversy trying to encourage people to become more active in state and national affairs that affect private duty home care. Unfortunately, the illustration I used about licensing in Illinois was heavy with intent but light on facts.

 

At the time I wrote the article I was not aware of the active role that the Illinois chapter of The National Private Duty Association had played as licensing and regulation was being created for home care. Several individuals e-mailed me, many within minutes, to say essentially "I like your message, however, you missed some of the facts."

 

First, the apology. I truly regret not giving credit where credit is due. I wish I knew all of the names of individuals who were active in the process, but I don't. I did have a great conversation with Teresa Garcia, the chapter President. She told me about the process and the active role that her chapter took, not only in helping to craft the final legislation, but also distributing information and assistance to those companies who would face licensure.

 

Teresa was a founding member of NPDA, and currently serves as Illinois Chapter President and a member of the national board.

 

Originally the Illinois chapter created recommendations for "full disclosure" legislation that would offer protections to seniors, people with disabilities, and employees of home care companies. Intense lobbying, however, persuaded the Legislature to adopt full licensure for all home care companies, both certified and non-medical. Because of their initial proposal, NPDA was invited to help craft the licensure legislation.

 

Teresa offered full details, which I will be placing on our blog. Not only is it required reading for those of you in Illinois, it's a good snapshot of how legislation of the home care industry takes place.

 

In my defense, I did speak with a number of individuals over the past several years who expressed discontent at the licensure requirements. Their perception, and mine, was that the private duty home care companies did not have representation. In fact, however, they were well represented but faced an uphill battle to prevent licensure. Ultimately, by working cooperatively with other groups, they were able to secure some key points that were important to private duty companies.

 

Additionally, Illinois currently has some of the most detailed regulation. While this regulation is higher than the norm, it shouldn't be assumed that we won't see increased regulation everywhere. The fact is that protecting seniors is important, and politically attractive. Provision of safeguards for older Americans is something that the Democrats and Republicans can agree on, even if they go about it differently.

 

I want to thank Teresa Garcia and Kim Stoneking publicly for offering insights. Furthermore, I want to thank all of the individuals that publicly and privately have been involved in shaping the quality of home care in America.

 

Finally, I want to reinforce the message, "Participate."

 

Currently NPDA has approximately 1200 companies that are members of the association. While 1200 is certainly a significant body, we estimate that there are as many as 17,000 home care companies that provide non-medical care. The vast majority of home care companies are not members of any state or national home care association.

 

Frequently I am asked whether association membership is worth the financial investment. I simply tell my clients that if they participate and become involved, the benefits are immense. If they join an association, fail to read the newsletters, don't attend meetings and conferences, and choose not to take advantage of educational opportunities, then membership is worthless.

 

Any association is only as strong as its membership.

 

 

Waking Up Screaming

One of my colleagues used to say "You're not an entrepreneur unless you wake up in the middle of the night screaming at least once." His message was simple, you have to be passionate about your business. There are those restless nights when excitement keeps you awake about the prospects of your growing company. There are other nights when you wake up, heart pounding, feeling like your corporate baby is in danger. Usually the nights you get great sleep are the ones following a long day of a job well done.

 

Last night I lay awake. I'm happy to say it was because my brain was still spinning from everything that's happening with our firm. So the rest of this newsletter is about what's new at Leading Home Care and the exciting things that are happening in private duty.

 

 

Two New Websites Dedicated to Caregiver Quality

Over the past couple of years, starting with our research into caregiver selection, and culminating with our Caregiver Quality AssuranceTM Program, our firm has been dedicated to helping private duty owners recruit, select and retain the best quality caregivers. Furthermore, we wanted to make sure these owners had the ability to definitively demonstrate their quality, and differentiate it from their competition.

 

Yesterday the second website in our system went live. I encourage you to visit www.caregiverquality.com and its sister site, www.selectacaregiver.com, to learn how your organization can use this program to clearly separate yourself from your competition, both in the minds of your employees and your customers.

 

This is the first major step to raising the bar on quality care nationwide. I'm proud to be part of it.

 

Visit www.caregiverquality.com and www.selectacaregiver.com.

 

 

Academy for PD Home Care - Update

Last week home care entrepreneurs from across the country joined us in Fort Myers, Florida for the Academy for Private Duty Home Care. This daylong workshop brought home care company owners together to learn about the business model, marketing techniques for success, recruitment and retention techniques, and finally, the secrets of increasing profitability.

 

Two more venues are taking registrations currently. The Academy is coming to Seattle in April and Dallas in May. Additionally, this week we are wrapping up arrangements for academies in Nashville and Maryland this summer.

 

After the response from the Florida and Louisville academies, we are certain that these next four will be big successes.

 

Learn more about the Academy for Private Duty Home Care.

 

 

Two New eBooks Added to our Bookstore

Elizabeth Jeffries, one of our founding partners, says "Leaders are Readers". Time and time again we have found that the most successful leaders are constantly focused on their own business and personal development.

 

If you're like me, however, I'm not a bookstore browser or library hound. Actually, I don't even like books much. My reading happens on my computer screen or my Kindle.

 

Our e-books are by far our best selling products. Want to learn more about a topic in private duty? Download... done. Start getting smarter in minutes.

 

Since the beginning of this year we've added two more titles, one for recruiters and one for marketers. I'm proud of our e-books because you get clear, concise, how-to information that will enlighten CEOs and train your team.

 

Capture the Caller: Turning Inquiries into Admissions in Private Duty Home Care

 

Get the Best: 9 Steps to Hiring Quality Caregivers and Improving Your Bottom Line

 

 

Two New eTools for our Policy and Procedure Manual

Kathleen Bailey, author of our Policy and Procedure Manual for Home Care, has created two new additions that will be included with each manual.

 

We are also offering these policies individually because they address two of the most critical issues facing home care companies that have come about in the past couple of years.

 

Identity theft is on the rise and our senior clients are some of the favorite targets. Not only is it a good business practice to have "red flag rules" that help protect the personal data your company collects from its clients, now it's also the law. All businesses that bill for services are considered a creditor and therefore must develop and implement written identity theft prevention programs to help identify, detect, and respond to patterns, practices, or specific activities - known as "red flags" - that could indicate identity theft. Your clients and their families will have peace of mind knowing you have specific guidelines in place that protect their personal financial data.

 

Hurricane Katrina was the first of a series of natural disasters. Our neighbors in Haiti are now experiencing their own emergencies. A good emergency management plan is essential for all home care companies. Even if one of these emergencies doesn't take place in your backyard, you may be called in to assist your neighbors. Whether natural disaster or man-made crisis, the key to a good response is a good plan.

 

Kathleen Bailey, is owner and CEO of a home care company in Pennsylvania, and what makes our policies unique is that they are written and created with usability in mind. Protect yourself and your clients and implement these policies and procedures today if you haven't already.

 

Red Flag Rules for Private Duty Home Care 

 

Emergency Management Plan for Private Duty Home Care