January 26, 2011

Welcome to Private Duty Today, the bi-weekly electronic newsletter for Private Duty Home Care Leaders from Leading Home Care... a Tweed Jeffries company. I'm Jason Tweed, Director of Business Development for Leading Home Care and Editor of Private Duty Today.
Private Duty Today is published every other Wednesday, and currently goes to over 8000 subscribers.
Private Duty Today is a permission-based newsletter.

In This Issue

  • Work Smarter, Not Harder
  • Private Duty Today - Upcoming Academies
  • Introducing... The Advanced Academy
  • Leading Home Care Network
  • Private Duty Today Bookstore

10 Tips For Working Smarter Not Harder
In 2010, I made a personal New Year's resolution to "work smarter, not harder" and it worked well for me. At the beginning of this new year, I started thinking about the things I've done that helped me accomplish that goal. I thought I would share some of them with each of you today.
ASK MORE QUESTIONS - Business owners get in the bad habit of answering questions. Unfortunately, this can lead to your employees depending on you for decision-making. Ultimately, the major decisions should be made by the owners and chief executives, however, empower your employees to make decisions about the daily operations. When they come to you, ask them questions to stimulate their own decision-making.
SCHEDULE TIME FOR YOUR INBOX - If you're like me, you get 100 emails a day and about 50 are junk. Another 30 are interesting, but not valuable. Ten are useful. Eight are important, but not urgent. Two are critical. I never open my email first thing in the morning. It's full of mostly junk and it distracts me from starting my day. I check it once in the morning and once in the afternoon, taking time to delete, read or respond as necessary. Let people know your process as this will help the two people who sent critical emails to make a decision whether an email or a phone call is more appropriate.
VITAMIN C - I take Vitamin C each day. It's not a cure-all, but it helps me stay healthy. The point is, the most effective and productive leaders are healthy leaders. Pay attention to your health. Get enough sleep, make better choices at meal times, and squeeze in a little exercise. Your body and your company will thank you.
LAUGH - The world around us can be ridiculous.... LAUGH AT IT!
READ - My eight-year-old son prefers math and science over reading and writing. I had to explain to him that even scientists spend a huge amount of time reading what other scientists write. They learn from others' mistakes and from others' examples. Whether you're 8, 38, 68 or 98, reading is essential for growth.
SET LOFTY GOALS - My future scientist already has lofty career expectations. "I'm going to try to find a cure for that cancer that ladies get, or maybe I'll figure out how to make disabled people learn to walk, or maybe I can even invent a new snack food!" Design your goals to impress yourself, and then go for it!
PET A PUPPY - I work at home with several cats and a Labrador Retriever. The sense of companionship I get from a sleepy dog at my feet keeps me grounded. It helps me keep in mind that no matter how hectic life can get, it's still not enough to wake my puppy. (By the way, my puppy weighs 90 pounds now.) Find your own source of serenity, and escape to it once in awhile.
CREATE GOOD HABITS - Everyone has something they could do better. Benjamin Franklin tells us, "Do something everyday for 12 days and it will become a habit". It's surprisingly simple to develop a good habit.
ELIMINATE A BAD HABIT - Ben's advice goes both ways. Give something up for 12 days and you will probably no longer feel the need.
SAY "THANK YOU" - I get lots of help everyday and probably say "Thank you" a hundred times. My mother is proud of my good manners, but that's not the point. Take some time each day to specifically thank one person who has made your life better. Go out of your way to send them a note, a card or a gift. Call them just to say "Thank you". Giving thanks actually does more for the giver than the receiver.


2011 Academy for Private Duty Home Care
TM

In 2010, we conducted this program in eight different cities across the country. In 2011, we've ramped up that program and we'll be offering it in even more locations. We have reviewed the results of our research and surveys and developed significant new content for you to grow your business and get ready for the future.

Here's a list of upcoming dates and locations:

February 23, 2011: New Orleans, LA - hosted by Home Care Association of LA

March 17, 2011: Tempe, AZ - Hosted by the Arizona Association for Home Care and the NPDA Arizona Chapter. (Registration opening soon!)

May 3, 2011: Raleigh, NC - Hosted by the Association for Home Care & Hospice of North Carolina. (Registration opening soon!)

May 17 2011: Indianapolis, IN - Hosted by the Indiana Association for Home & Hospice Care. (Registration opening soon!)

May 25 2011: Newton, MA - Hosted by The New England Home Care Conference. (Registration opening soon!)

June 14, 2011: Philadelphia, PA - Hosted by the VNAs of America specifically for VNAs and other not-for-profit home health agencies with private duty home care. (Registration opening soon!)

Don't delay. Register today for the Academy nearest you or one that fits your schedule.
Introducing.... The Advanced Academy

Many of our nearly 1,000 graduates of The Academy for Private Duty Home CareTM have asked, "What's next? What else do you have to help me grow my private duty business?"

The answer - The Advanced Academy. If you are a graduate of the Academy for Private Duty Home CareTM, or you are a seasoned owner looking for new strategies and insights to grow your business, you'll want to consider attending the Advanced Academy on April 6 & 7, 2011 in Orlando, Florida. This 1 1/2 day interactive workshop, hosted by The Home Care Association of Florida, is designed for the advanced business owner who wants to develop a strategy to blast through that glass ceiling and become one of the top 10% of home care companies in the country

If you are in that category, or you want to be in that category, click on the link and look at the details of The Advanced Academy.

Then register today to join us in Orlando on April 6 & 7, 2011 for the latest and greatest interactive workshop on Private Duty Home Care.



Leading Home Care Network
Linked In Discussion Group Updates

Leading Home Care has started a discussion group on Linked In for Owners, CEOs and Administrators of home health, hospice and private duty home care. The Leading Home Care Network is for you.

This is a great place to exchange ideas with other successful home care leaders. It is limited to current home care leaders, and vendors and outsiders are not invited to participate, so the group is not over run with promotions and recruiters.

The latest topics:
1. Research on non-medical home care software
2. Managing your loved one's finances
3. Most effective sales & marketing techniques
4. Selling Home Health to Physicians
5. Six Keys to being excellent at anything

Go to LinkedIn. Search for the group Leading Home Care Network and request to join the group.


Resources To Help You Achieve Your 2011 Goals!
Whether you are looking for help with marketing, selecting the best caregivers, improving your process for phone inquiries or new revenue sources, one of the e-Books or e-Tools listed below will be sure to help you achieve your goals in 2011. To order one of these outstanding products or learn more about it, just click on the title.

Our most popular e-Books:
Marketing to Die For...Without Killing Your Budget - by Patricia Mennoni and Angela Landmesser

Increase Your Income Selling to Bank Trust Officers and Other Trusted Advisors - by Michael Sullivan and Stephen Tweed

Capture the Caller: Turning Inquiries into Admission in Private Duty Home Care -
by Barbara Akst and Stephen Tweed

Get the Best: Nine Steps to Hiring Quality Caregivers and Improving Your Bottom Line in Private Duty Home Care - by Leigh Davis and Stephen Tweed

Our most popular e-Tools:
Private Duty Strategic Scorecard
Caregiver recruiting & Retention Scorecard
Home Care Billing Rate Calculator
Lost Opportunity Cost Calculator

For more information about our services, visit one of the links below.

Private Duty Today | Leading Home Care |Caregiver Quality Assurance




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