Making the Approach, The e-Book

Advanced Sales Training for Home Care Professionals by Michael Giudicissi

Prefer to read rather than listen?  Now you can order a copy of Michael's new e-Book, Making the Approach: Advanced Sales Training for Home Care Professionals. 

You'll learn to:

• Make a good first impression

• Reverse a negative first impression

• Dress for success

• Avoid the "office trap" and "hit the bricks"

• Prospect for new referral sources

• Research potential referral sources

• Secure your first appointment

• Write a great "elevator speech"

• Get a follow up appointment

• Build trust, rapport, and respect

• Manage issues or objections

• Get referral sources to make the switch

• Close more sales

• Add value, not calories

• Avoid kickback or anti-trust violations

• Get more repeat and word-of-mouth business

• Lock up your territory

This 92 page e-Book is downloadable instantly, and available for only $149.00.  Participants in our teleseminar series have already told us how valuable the e-Book is as a compliment to the audio learning program, or as a stand alone manual. 

Become a better salesperson.  Build a better sales team. 

More Information -- Quick Order, $149

Marketing to Die For... Without Killing Your Budget

Practical, Proven Tips and Techniques
to Grow Your Private Duty Home Care Business

By Angela Landmesser and Patricia A. Menoni, RN, BSN of Partners in Senior Care

with a forward by Stephen C. Tweed of Leading Home Care ...a Tweed Jeffries company.
 

What does it take to grow a Private Duty Home Care business
from Zero to nearly $3.5  million  in only 3½ years?

It takes innovation, creativity, passion, and persistence.  In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity.  They show you step by step how to apply their ideas to get more referrals that turn into admissions.  They’ll stimulate  your thinking to come up with your own innovative ideas that will work for you in your marketplace. 

 

This e-Book is divided into 10 Rules.  Each rule features very specific action steps and first-hand examples.  You'll have all the tools, forms and ideas you'll need to launch your own expert marketing campaigns. 

Learn more about Marketing to Die For...without Killing Your Budget

Increase Your Income
Selling to Bank Trust Officers &
Other Trusted Advisors

By Michael P. Sullivan, Principal, 50-Plus Communication Consulting and Stephen C. Tweed, CEO, Leading Home Care

• Find those 24 hour – 7 day cases that bring huge cash flow into your business!

• Build long lasting relationships with the gatekeepers to America's Wealthy!

• Develop a steady flow of high-net-worth clients who can afford to buy what you are selling!

Private Duty Home Care … or non-medical home care … is the fastest growing segment of health care in America. Millions of elderly and disabled individuals have one or more chronic conditions which make it difficult to function. They need regular assistance with the activities of daily living.

A small, but rapidly growing, number of these elderly Americans have accumulated significant wealth. They have called on the services of a Bank Trust Department or other trusted advisor to help them manage their money and arrange for personal services.

That's were you come in. As the owner, administrator, or manager of a Private Duty Home Care company, you can dramatically increase your income by learning to sell your services to these Bank Trust Officers and other Trusted Advisors. Up until now, that process has been a mystery to most home care leaders.

Now, Thanks to one of America's leading experts in selling to older Americans, and one of home care's leading Private Duty experts, you can master the mystery of selling to Bank Trust Officers.

Learn more about Increase Your Income Selling to Band Trust Officers & Other Trusted Advisors

Changing Lives: Achieving Your Untapped Potential

Transformation through the Power of Goals

Learn More about Changing Lives

Quick Order $15.00

Home Health Care Marketing and Referrals Dashboard™

When you download this useful Excel file, you will be able to track and calculate key indicators of success.  Having good data creates more opportunities for making great strategic decisions. 

Instantly, you'll learn to track the following …

• Sales contacts from:

  • Hospitals

  • Physicians

  • Skilled Nursing Facilities

  • Assisted Living Communities

  • and more...

• New referrals

• New admissions

• True sales and marketing expenses including:

  • Salaries and benefits

  • Travel

  • Advertising and promotion

  • Printing and mailing

  • Website and Yellow Pages

  • Public relations events

Your Sales and Marketing Dashboard will help you calculate

• Sales closing rates

• Marketing cost per admission

• Revenue and profit per client served

Marketing Directors and CEOs should purchase this useful tool.  You'll receive a downloadable Excel file instantly upon purchase.  The Excel file also contains links to complete instructions in PDF format.  Within minutes you'll start compiling your existing data, and learning about data you should track in the future. 

Learn more about the
Marketing and Referrals Dashboard

Purchase it now for $49.00