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The Top 10 Techniques of Highly Effective
Home Care Marketers

By  Stephen Tweed, CSP, and Jason Tweed

Question: How many home care marketing executives does it take to...
identify 10 proven techniques that grow businesses?

Answer:  177

That's how many marketing executives and chief executives completed our in-depth survey about the specific techniques used to market their businesses.  In 2004 Leading Home Care conducted a survey of the executives in charge of marketing for home health care and Private Duty Home Care companies from across the U.S.  The results of this study even surprised us!

We asked, not only what marketing techniques they use, but we also focused on what marketing techniques were most highly effective.  This research identified the current top 10 techniques based both on frequency of use and effectiveness.

  1. Networking and Community Relations

  2. Direct Sales

  3. Public Relations

  4. Continuing Education for Nurses and Other Professionals

  5. Broadcast Television

  6. Public Speaking

  7. Health Fares and Special Events

  8. Newspaper Advertising

  9. Involvement in Service Clubs

  10. Paper Newsletters

Additionally, we inquired about future trends in home care marketing.  Respondents identified three areas of anticipated growth and need.

  1. Direct Mail Marketing

  2. Web Site Marketing

  3. Electronic Newsletters

The result of this new body of knowledge is The Top 10 Techniques of Highly Effective Home Care Marketers.  This 90-page electronic manual can be downloaded to your computer today and immediately impact the way you market your products and services.  The manual features In depth discussion of all thirteen techniques, as well as an executive summary of the research study.

Learn more about The Top Ten Techniques of Highly Effective Home Care Marketers.


  • Marketing to Die For... Without Killing Your Budget

    Practical, Proven Tips and Techniques
    to Grow Your Private Duty Home Care Business

    By Angela Landmesser and Patricia A. Menoni, RN, BSN of Partners in Senior Care

    with a forward by Stephen C. Tweed of Leading Home Care ...a Tweed Jeffries company.
     

    What does it take to grow a Private Duty Home Care business
    from Zero to nearly $3.5  million  in only 3½ years?

    It takes innovation, creativity, passion, and persistence.  In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity.  They show you step by step how to apply their ideas to get more referrals that turn into admissions.  They’ll stimulate  your thinking to come up with your own innovative ideas that will work for you in your marketplace. 

     

    This e-Book is divided into 10 Rules.  Each rule features very specific action steps and first-hand examples.  You'll have all the tools, forms and ideas you'll need to launch your own expert marketing campaigns. 

    Learn more about Marketing to Die For...without Killing Your Budget

    Increase Your Income
    Selling to Bank Trust Officers &
    Other Trusted Advisors

    By Michael P. Sullivan, Principal, 50-Plus Communication Consulting and Stephen C. Tweed, CEO, Leading Home Care

    • Find those 24 hour – 7 day cases that bring huge cash flow into your business!

    • Build long lasting relationships with the gatekeepers to America's Wealthy!

    • Develop a steady flow of high-net-worth clients who can afford to buy what you are selling!

    Private Duty Home Care … or non-medical home care … is the fastest growing segment of health care in America. Millions of elderly and disabled individuals have one or more chronic conditions which make it difficult to function. They need regular assistance with the activities of daily living.

    A small, but rapidly growing, number of these elderly Americans have accumulated significant wealth. They have called on the services of a Bank Trust Department or other trusted advisor to help them manage their money and arrange for personal services.

    That's were you come in. As the owner, administrator, or manager of a Private Duty Home Care company, you can dramatically increase your income by learning to sell your services to these Bank Trust Officers and other Trusted Advisors. Up until now, that process has been a mystery to most home care leaders.

    Now, Thanks to one of America's leading experts in selling to older Americans, and one of home care's leading Private Duty experts, you can master the mystery of selling to Bank Trust Officers.

    Learn more about Increase Your Income Selling to Band Trust Officers & Other Trusted Advisors

    Home Health Care Marketing and Referrals Dashboard™

    When you download this useful Excel file, you will be able to track and calculate key indicators of success.  Having good data creates more opportunities for making great strategic decisions. 

    Instantly, you'll learn to track the following …

    • Sales contacts from:

      • Hospitals

      • Physicians

      • Skilled Nursing Facilities

      • Assisted Living Communities

      • and more...

    • New referrals

    • New admissions

    • True sales and marketing expenses including:

      • Salaries and benefits

      • Travel

      • Advertising and promotion

      • Printing and mailing

      • Website and Yellow Pages

      • Public relations events

    Your Sales and Marketing Dashboard will help you calculate

    • Sales closing rates

    • Marketing cost per admission

    • Revenue and profit per client served

    Marketing Directors and CEOs should purchase this useful tool.  You'll receive a downloadable Excel file instantly upon purchase.  The Excel file also contains links to complete instructions in PDF format.  Within minutes you'll start compiling your existing data, and learning about data you should track in the future. 

    Learn more about the
    Marketing and Referrals Dashboard

    Purchase it now for $49.00