Laser-Focused Business Building Using Direct mail, Newsletters, and Electronic Marketing

Featuring Stephen Tweed, Jim Rhode, and Jason Tweed

What's best for you? "Spray & Pray" or Laser focused marketing? In this session, you'll learn how to apply targeted marketing techniques to focus like a surgical laser on those customers who can bring you the most new business.

Our guest expert for this teleseminar is a man who has built a company from scratch to over $100 million in sales selling products and services to the dental industry. He has been a pioneer in the use of direct mail and direct marketing to reach into a dental office to sell products and services.

In this dynamic teleseminar, Jim Rhode, Chairman and CEO of Smart Practice will describe how to use direct mail and printed material to promote your home care programs and services. He'll give you practical tips on:

• Creating and designing a high-impact direct mail campaign

• Using personalized one-to-one mailings for high-impact marketing

• Using postcards for low cost marketing

• Designing and creating effective paper newsletters

Then we'll help you focus on the untapped potential of electronic marketing. Jason Tweed, our own Director of Business Development will share insights and expertise on how to use your web site and electronic marketing to make your telephone ring with referrals.

You won't want to miss this powerful, cutting-edge marketing teleseminar.