Marketing Private Duty Home Care

Gwen Watkins
Director of Marketing. Wellspring Personal Care of Chicago

Interviewed by Stephen Tweed, CEO, Leading Home Care

The Private Pay Market is the fastest growing segment of care delivered in the home. This unique market segment must be approached differently than traditional home health care. You are faced with a more empowered group of customers, and a unique collection of referral sources.

This live teleseminar featured Gwen Watkins, Director of Marketing for Wellspring Personal Care of Chicago, and Stephen Tweed, Chairman and CEO of Leading Home Care as they discuss the best ways to market private duty home care.

You will learn:

• eight steps that Wellspring uses in their successful marketing strategy.

• how to develop your own marketing strategy.

• how to cultivate private duty referral sources.

• the very best way to generate word-of-mouth marketing.

• how to build your reputation in your market.

Gwen Watkins is a Masters level licensed social worker with more than twenty-five years in social service administration, including several years as an independent consultant and grant writer for non-profit organizations. Prior to assuming the position of Marketing Director for Wellspring Personal Care three years ago, she was project director for an innovative managed care demonstration project for emotionally disabled wards of the state of Illinois. Having been responsible for managing and developing programs for high risk, vulnerable and often underserved populations, Gwen has made the transition to creating and marketing specialized care programs for the elderly since joining Wellspring Personal Care in 2001.

This 74-minute CD was recorded during a live teleseminar in October of 2003.

This program was presented by Leading Home Care as part of our NPDA Private Duty series.  Order the full series of three programs for only $299.00. Call 1-888-668-9333 to order.

Other titles in this series:

• Public Relations in Private Duty Home Care, featuring Merrily Orsini

• Selling Private Duty Home Care, featuring Denise Spiewak