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Ready - Get Set - Go - Go - Go!
A VNA USA Idea Book
Everyone who works for your organization are marketing professionals, whether they are providing direct care, scheduling, conducting case management, designing marketing plans or leading from the desk labeled CEO.
This book is a collection of chapters written by experts at taking sound marketing fundamentals and applying them to the home health care market.
It includes techniques for taking your programs and products to market for anyone in positions of public contact.