Strategic Focus: A Gameplan for Developing Competitive Advantage

By Stephen Tweed

The biggest single problem facing most companies today is lack of focus! Companies and their people get distracted and diluted.

If any company -- if your company -- is going to successfully compete, whether in the global arena or your local marketplace, it must concentrate its thoughts and efforts. It must have strategic focus.

Strategic Focus: A Gameplan for Developing Competitive Advantage gives -- using examples of well-known, highly successful businesses -- concrete step-by-step explanations of how any company can concentrate its efforts in order to gain and sustain a significant competitive advantage.

While gaining competitive advantage appears to be a logical and simple means of becoming a winner, recognizing and exploiting inherent advantages requires unusual insight and concentrated effort. Stephen Tweed, who draws on nearly thirty years of hands-on experience with FORTUNE 500 Corporations as well as privately held family businesses, shows exactly how it is done.

According to Tweed: "Strategic Focus is your orientation -- the underlying philosophy that shapes your normal way of doing business. It is what you and every person in your organization consider to be the natural state. A strong Strategic Focus serves as an automatic pilot that keeps an organization oriented and moving in the most productive direction -- no matter what happens!"

Beginning with a definition of the concept of Strategic Focus, this book describes how to create a clear vision of the future. It then gets into the nuts-and-bolts of how to plan, organize and conduct an Executive Strategy Retreat, how to communicate and implement Strategic Focus, and how to measure and manage customer satisfaction.

Going beyond simply what to do, Strategic Focus: A Gameplan for Developing Competitive Advantage describes in detail how to do it, and backs that up with examples from actual competitive companies. Every reader should pick up at least 100 good ideas that can be applied immediately. The result will be a company or organization that is more focused, and consequently more competitive in the marketplace.