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Strategic Marketing Planning

The Strategic Refocusing™ Process for your Home Care Company or Association

Stephen Tweed, CEO of Leading Home Care, wrote the book on strategic planning … literally.

Stephen’s book Strategic Focus: A Gameplan for Developing Competitive Advantage has been the basis for our strategic planning model since 1990. In the 21st Century, we continue to refine the process to focus on home health care companies. The Strategic Refocusing™ process includes five areas of focus.

  • Assessment - Determining the strategic position you hold now and understanding obstacles and opportunities facing your company.
  • Direction - Create focus and direction for your Home Health Care agency with an emphasis on growth.
  • Competitive Advantage - Separate your company from its competitors, position your agency for growth, and communicate your unique factors to your customers.
  • Measurement - Define the numerical indicators of your success, develop a Strategic Scorecard™ to measure your progress and demonstrate those measurable results.
  • Implementation – Ongoing support from Stephen Tweed over the next year to coach you and your team through the implementation of your strategic plan.

Each strategic planning process is based on a solid, proven model that we have been using with home care companies and associations since 1982. We then customize the process to make sure it fits the size, shape, depth and breadth of your home health care company or your home care association.

If you are a home care executive who wants to grow your business and get ready for the future, then you’ll want to set up a personal telephone conversation with Stephen Tweed to discuss your exact needs.  Together, you and Stephen can tailor this process to your exact specifications. 

The result will be a planning experience designed to take you and your company into the future. 

Call Leading Home Care today, to make an appointment to speak with Stephen Tweed about receiving a FREE Strategic Planning Discussion Document, 1-888-668-9333.