

Marketing to Die For... Without Killing Your
Budget
Practical, Proven Tips and Techniques
to Grow Your Private Duty Home Care Business
By Angela Landmesser and Patricia A. Menoni, RN, BSN of Partners in
Senior Care
with a forward by Stephen C. Tweed of Leading Home Care ...a Tweed
Jeffries company.
What does
it take to grow a Private Duty Home Care business
from Zero to nearly $3.5 million in only 3½ years?
It
takes innovation, creativity, passion, and persistence. In this
down-home, practical marketing manual, Angie Landmesser and Trisha
Menoni give you the details of their innovation and creativity.
They show you step by step how to apply their ideas to get more
referrals that turn into admissions. They’ll stimulate your
thinking to come up with your own innovative ideas that will work
for you in your marketplace.
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Here's what people are
saying about
"Marketing to Die For..." |
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“Never have I seen so
many innovative, practical, low-cost marketing
and promotion ideas in one place. If you read
this book thoroughly, complete the exercises,
answer the questions, and take action, you’ll
have a marketing plan that is sure to grow your
Private Duty business beyond your wildest
expectations.”
Stephen C.
Tweed, CSP
CEO
Leading Home Care
…a Tweed Jeffries company |
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Two hours before we
went to the mailbox, I was giving a presentation
to my office that summarized your program. We
all chuckled at how well your office applies
rule #9!
We signed three new
clients since the conference and I believe it is
all because of the positive information I
received from you. Thanks again for the hard
work you both did in preparation for your
presentation.
Michelle
Podlesni
Owner
Comfort Keepers
North Lima, OH |
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Thank you for the
card and your wonderful presentation. I did
exactly what you said, “Steal from the Best”!
Saturday I did a full day of training. I used
your Nine Rules as part of the training and we
are stealing your “Invitation to Tea” idea, with
a twist of course. I’ll send you a copy when
it’s done. Now we’re trying to think of a
little gift for the Easter Holiday! Thanks for
the fun & inspiring presentation,
Sherri
Laird
The Caring Mission
Washington, PA |
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Order the e-Book
Marketing to Die For...
Only $149.00 |
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Click on the link below. In a matter of seconds you'll be able to
download this e-Book to your own computer.
Instantly, you'll begin learning about …
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How to "steal" marketing ideas, even from other
industries.
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What questions to ask yourself when designing a
marketing campaign.
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How to clearly identify your target audience.
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How to separate your marketing and your company
from the rest.
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How to take advantage of special events.
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How to avoid the "budget killer".
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How to use ad specialties that last.
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How to keep your prospect talking while on the
phone.
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Creating consistent marketing materials.
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Create printed materials that sell.
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Marketing to your current clients.
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How to invest in your employees.
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How to use the "Reese's Pieces®
Rule".
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How to use personal gifts.
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Increase your credibility through association.
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How to become a servant of your community.
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How to create a customer for life.
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How to recapture former clients and referral
sources.
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Avoiding "Spray and Pray" marketing, and when to
use it.
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Analyzing your marketing results using Pareto's
Principle.
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Save time and money by planning ahead.
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Adding personal touches to your marketing.
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And much more...
This e-Book is divided into 10 Rules. Each rule
features very specific action steps and first-hand examples.
You'll have all the tools, forms and ideas you'll need to launch your
own expert marketing campaigns.
Last but not least, the authors have created an
appendix with weblinks to 19 resources that will help you implement each
action. They'll even tell you the best sources to buy supplies for
your campaigns.
If you try just one of the dozens of ideas. If
that idea gets you just one new client, you've paid for this e-Book
ten-fold.
Download the e-Book today for only $149.00
and start growing your business immediately.
About the Authors:
Angela Landmesser earned a BA in
Communication and Theatre and had extensive experience in graphic design
and video editing before joining her mother to form Partners in Senior
Care in April of 2003. She provides IT expertise and graphic design for
their growing company. She’s also learned the business of geriatric
care and is recognized as a provider of quality care by other
professionals in the community. Angie serves on the Board of Directors
for Illinois Continuity of Care.
Patricia Menoni is a nurse and a Geriatric
Care Manager. She gained extensive experience in acute and long term
care settings before joining her daughter to form Partners in Senior
Care. Their company provides geriatric care management and private duty
home care to seniors in the greater Chicago area. Trisha is an active
member of the National Private Duty Association, the National
Association of Professional Geriatric Care Managers, and the Life
Services Network of Illinois.
Together, Angie and Trisha have spoken to national
and local home care association conferences, and willingly share their
ideas and expertise with other owners of Private Duty Home Care
companies through their new e-Book, “Marketing to Die For …
Without Killing Your Budget.”

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