Marketing to Die For... Without Killing Your Budget

Practical, Proven Tips and Techniques
to Grow Your Private Duty Home Care Business

By Angela Landmesser and Patricia A. Menoni, RN, BSN of Partners in Senior Care

with a forward by Stephen C. Tweed of Leading Home Care ...a Tweed Jeffries company.
 

It takes innovation, creativity, passion, and persistence.  In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity.  They show you step by step how to apply their ideas to get more referrals that turn into admissions.  They’ll stimulate  your thinking to come up with your own innovative ideas that will work for you in your marketplace. 

 


“Never have I seen so many innovative, practical, low-cost marketing and promotion ideas in one place.  If you read this book thoroughly, complete the exercises, answer the questions, and take action, you’ll have a marketing plan that is sure to grow your Private Duty business beyond your wildest expectations.”

Stephen C. Tweed, CSP
CEO
Leading Home Care
…a Tweed Jeffries company

 

Two hours before we went to the mailbox, I was giving a presentation to my office that summarized your program.  We all chuckled at how well your office applies rule #9!

We signed three new clients since the conference and I believe it is all because of the positive information I received from you.  Thanks again for the hard work you both did in preparation for your presentation.

Michelle Podlesni
Owner
Comfort Keepers
North Lima, OH

 

Thank you for the card and your wonderful presentation.  I did exactly what you said,  “Steal from the Best”!  Saturday I did a full day of training.  I used your Nine Rules as part of the training and we are stealing your “Invitation to Tea” idea, with a twist of course.  I’ll send you a copy when it’s done.  Now we’re trying to think of a little gift for the Easter Holiday!  Thanks for the fun & inspiring presentation,

Sherri Laird
The Caring Mission
Washington, PA 

 

Order the e-Book
Marketing to Die For...
Only $149.00

Order the Printed Book
Marketing to Die For...
Only $149.00

 

Click on the link below. In a matter of seconds you'll be able to download this e-Book to your own computer, or you can order the print version instead for the same price.

Instantly, you'll begin learning about …

  • How to "steal" marketing ideas, even from other industries.

  • What questions to ask yourself when designing a marketing campaign.

  • How to clearly identify your target audience.

  • How to separate your marketing and your company from the rest.

  • How to take advantage of special events.

  • How to avoid the "budget killer".

  • How to use ad specialties that last.

  • How to keep your prospect talking while on the phone.

  • Creating consistent marketing materials.

  • Create printed materials that sell.

  • Marketing to your current clients.

  • How to invest in your employees.

  • How to use the "Reese's Pieces® Rule".

  • How to use personal gifts.

  • Increase your credibility through association.

  • How to become a servant of your community.

  • How to create a customer for life.

  • How to recapture former clients and referral sources.

  • Avoiding "Spray and Pray" marketing, and when to use it.

  • Analyzing your marketing results using Pareto's Principle.

  • Save time and money by planning ahead.

  • Adding personal touches to your marketing.

  • And much more...

This manual is divided into 10 Rules.  Each rule features very specific action steps and first-hand examples.  You'll have all the tools, forms and ideas you'll need to launch your own expert marketing campaigns. 

Last but not least, the authors have created an appendix with weblinks to 19 resources that will help you implement each action.  They'll even tell you the best sources to buy supplies for your campaigns. 

If you try just one of the dozens of ideas.  If that idea gets you just one new client, you've paid for this e-Book ten-fold. 

 

 

Download the e-Book today for only $149.00
and start growing your business immediately.

Buy the Printed Version of this Manual
for the same amazing price, just $149.00


About the Authors:

Angela Landmesser earned a BA in Communication and Theatre and had extensive experience in graphic design and video editing before joining her mother to form Partners in Senior Care in April of 2003.  She provides IT expertise and graphic design for their growing company.  She’s also learned the business of geriatric care and is recognized as a provider of quality care by other professionals in the community.  Angie serves on the Board of Directors for Illinois Continuity of Care.

Patricia Menoni is a nurse and a Geriatric Care Manager.  She gained extensive experience in acute and long term care settings before joining her daughter to form Partners in Senior Care.  Their company provides geriatric care management and private duty home care to seniors in the greater Chicago area.  Trisha is an active member of the National Private Duty Association, the National Association of Professional Geriatric Care Managers, and the Life Services Network of Illinois. 

Together, Angie and Trisha have spoken to national and local home care association conferences, and willingly share their ideas and expertise with other owners of Private Duty Home Care companies through their new e-Book, “Marketing to Die For … Without Killing Your Budget.”

 







Title: Marketing to Die For...Without Killing Your Budget

Authors: Patricia Menoni  and Angela Landmesser

Publisher: Leading Home Care, 2007

Format: PDF e-Manual or printed version

Length: 91 pages

Price: $149.00


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