The Mega Marketing Power Pack
for Home Health Care Agencies

The Mega Marketing Power Pack is a complete training course for your home care marketing department.

Your sales and marketing team will learn:

• The Seven Steps to Relationship Selling
• How to build brand awareness for your home care agency
• How to market your specialty clinical programs
• How to approach key physicians and develop relationships
• The top techniques used by home care executives to promote their companies
• How to get past gatekeepers who separate you from referral sources
• How to use direct mail and paper newsletters
• How to use email newsletters to generate referrals
• Marketing best practices for home care
• And... HOW TO CLOSE MORE SALES!

Our Mega Marketing Power Pack is designed to be your one-stop resource for your marketing director and your direct sales staff.  This amazing set contains over three years of research and information produced by Leading Home Care ...a Tweed Jeffries company.

HERE'S WHAT YOU GET!

Included in this package are:

• Two books totaling over 300 pages of marketing ideas specifically written for home care companies.




• Twelve Audio CDs totaling more than 14 hours of interviews with home care and marketing experts.




• Over 50 pages of support material making the audio CDs easy to follow, whether used for self study or in a group classroom environment. 




• Free subscriptions to our two email newsletters:

  • Stephen Tweed's Leading Home Care Report

  • Private Duty Today




• A copy of our Lunch N Learn Facilitator's Guide, helping your staff develop an on-site training series. 




• Nurses will be eligible for up to twelve contact hours of Continuing Education each.

The Mega Marketing Power Pack details...

When you order the Mega Marketing Power Pack you will receive all of the following:

The Top Ten Techniques of Highly Effective Home Care Marketers - Research Report valued at $149.00

This 85 page report is a complete summary of the 2004 Leading Home Care Marketing Study.  It provides you with the results of a survey completed by 177 home care executives on the most effective marketing tools in our industry.  Each chapter gives you specific, step-by-step instruction on how to apply the Top Ten Techniques.

The Top Ten Techniques of Highly Effective Home Care Marketers - Audio CD Series valued at $499.00

This series of four Audio CDs was recorded live during our Fall 2004 Home Care Marketing Teleseminar Series.  You'll hear the details of our 2004 Home Care Marketing Study, and how successful growing home care companies are using the most effective marketing techniques.

You'll learn about effective networking and community relationship building, direct selling, public relations, using continuing education as a marketing tool, and how to use direct mail, your website, and the internet.

Titles in this series include:

• The Top Ten Techniques in Home Care Marketing - with Stephen Tweed
• Building Brand Awareness with Public Relations, Public Speaking, and Networking - with Stephen Tweed
• Laser focused business building - using Direct Mail, Newsletters, and Electronic Marketing - with Stephen Tweed and Jim Rhode
• Marketing Techniques that Work with Physicians - with Stephen Tweed and M. Tray Dunaway, MD

This series was among our most popular teleseminar series of all time.  It's great, not only for home health care companies, but also for non-medical private duty home care organizations. 

Get Ready, Get Set, Go Go Go!  A Marketing Primer for Home Care Professionals - Soft-cover book valued at $39.00

This 256 page soft-cover book contains ten chapters each written by a leading expert in the field of marketing, and applied specifically to home health care.  You'll find chapters by well known home care leaders including Bob Agoglia, Bob Fazzi, Jerry Rosenstrach, and Stephen Tweed.  We hope you'll especially appreciate Stephen's chapter, "Getting Started: Refocusing Your Strategic Marketing Plan."

Relationship Selling and Persuasion Skills - Audio CD Series valued at $499.00

This series of four audio CDs was recorded during our spring 2004 teleseminar program.  Each CD contains over an hour of high-content, interactive discussion. 

This audio series will give your sales and marketing representatives a detailed seven-step process for making the approach and building relationships with physicians, discharge planners, and other key referral sources.

This series includes:

• The Seven Step Relationship Selling Process - with Stephen Tweed
• Special Skills in Communicating with Physicians - with Stephen Tweed and M. Tray Dunaway, MD
• Developing Client Rapport and Building Customer Relationships - with Stephen Tweed
• Mastering Persuasion: Closing the Sale - with Stephen Tweed

Direct sales to referral sources are absolutely critical to the success of any home health agency.  If you employ even one person responsible for direct sales, you need this program.

Marketing Specialty Home Care Services - Audio CD Series valued at $399.00

This series of three audio CDs is focused on how to grow your business by creating and promoting specialty home health care services.  Using the strategy of "Narrow Market Focus", this series describes how to penetrate specific market segments, and create competitive advantage in your marketplace.

• Growing Your Home Care Rehab Business - with Stephen Tweed and Kurt Baumgartel
• Marketing Specialty Programs to Physicians - with Stephen Tweed and M. Tray Dunaway, MD
• Growing Your Cardiac Care Business - with Stephen Tweed

This series, specifically designed for home health agencies, will help your organization clearly define its expertise and show you how to make your capabilities known to the public.  

  FREE BONUS 

Building Relationships with Physicians' Office Staff - Audio CD valued at $149.00

Order the Mega Marketing Power Pack on or before May 31st, 2006, and we will throw in a free hour of learning from one of the best.  Dr. M. Tray Dunaway will lead us on a voyage through the Physician's office. 

• Have you ever wondered who really makes the referral decisions in Physicians' offices? 
• Do you know how to get past gatekeepers and talk to decisions makers? 
• Finally, who influences decision makers, and what influences them? 

These questions and more will be answered on this 74 minute Audio CD, your free gift.

Two Power Packs Available

What's Included	Mini Power Pack	Mega Power Pack
Top Ten Techniques Research Report	$149.00	$149.00
Top Ten Techniques Audio CD Series	$499.00	$499.00
Get Read, Get Set, Go Go Go! A Marketing        Primer, Soft-cover book	not included	$39.00
Relationship Selling Audio CD Series	not included	$499.00
Marketing Specialty Programs Audio CD        Series	not included	$399.00
Free Bonus Disc, Physicians' Office Staff	not included	$149.00
Total Value	$648.00	$1734.00
Power Pack Prices	$449.00	$999.00
Savings	$199.00	$735.00
Free Shipping Included	Yes	Yes
Order Online or call 1-888-668-9333

Questions???  Call our helpful staff at 1-888-668-9333.
Live experts are available from 8 am to 8 pm (EST), Monday through Saturday.