Home Health Care Marketing and Referrals Dashboard™

Created by Stephen C. Tweed and the Leading Home Care Team

"What gets measured gets managed.  What gets rewarded gets repeated."

Sales is as much a science as it is an art.  Unfortunately, many companies fail to see the science, and therefore benefit financially from the art.  The Home Health Care Marketing and Referrals Dashboard™ is the first step to marketing success.  Tracking your current efforts and the results of those efforts is critical to the science of marketing.  

If you've ever heard Stephen Tweed speak at home care conferences or conventions, you've definitely heard his saying, "What gets measured gets managed. What gets rewarded gets repeated."

While this truth applies to all aspects of your home health care business, none is more important, or more neglected, than your sales and marketing functions. 

Home health care sales and marketing has a history of being perceived as a necessary evil.  It wasn't long ago that Medicare frowned so sharply on marketing, that we all called our sales department "Community Education". 

Times have changed, and home health companies are changing.  Today sales and marketing is a critical function of growth.  The first generation of true home health care salespeople are pounding the pavement.  Companies are trying to determine how much to focus on direct sales and how much to spend on advertising. 

Each company is different, and each marketplace is dynamic.  While there is no magic formula for success, we can create a process to gather data and assess results.  This tool, the Home Health Care Marketing and Referrals Dashboard will help!

Every week our firm receives a call from a Home Health Care Marketing Director who asks us to help them "get more referrals".  When we start asking important questions such as:

• How many referrals are you receiving currently? 

• What is your sales closing rate? 

• What is your marketing mix?

• What sales and advertising techniques have demonstrated success?

• What is your current cost per referral and admission?

We hear silence.  Marketing professionals can't answer our questions, not because they don't understand the question or the value of the answer, but simply because they haven't begun tracking these important data points.

When you download this useful Excel file, you will be able to track and calculate key indicators of success.  Having good data creates more opportunities for making great strategic decisions. 

Instantly, you'll learn to track the following …

• Sales contacts from:

• Hospitals

• Physicians

• Skilled Nursing Facilities

• Assisted Living Communities

• and more...

• New referrals

• New admissions

• True sales and marketing expenses including:

• Salaries and benefits

• Travel

• Advertising and promotion

• Printing and mailing

• Website and Yellow Pages

• Public relations events

Your Sales and Marketing Dashboard will help you calculate

• Sales closing rates

• Marketing cost per admission

• Revenue and profit per client served

Marketing Directors and CEOs should purchase this useful tool.  You'll receive a downloadable Excel file instantly upon purchase.  The Excel file also contains links to complete instructions in PDF format.  Within minutes you'll start compiling your existing data, and learning about data you should track in the future. 

Complete support is available with this product by email.  If you have any questions, before or after your purchase, please contact Stephen Tweed directly. 

Order online using your credit card, or call our toll free number to order by phone.  Online orders are processed within minutes.  Telephone orders are sent by email, the same business day.
 

About the Author

For the past 20 years, Stephen Tweed has worked with home health care companies around the country that want to grow their businesses, and with home health care leaders who want to multiply performance. He is currently Chairman and CEO of Leading Home Care ...a Tweed Jeffries company, the center for home care strategy and leadership.

Stephen has served on the Boards of Directors of three different home care companies, and as the Interim President and CEO of a $25 million home care company with 400 employees and a $3.5 million Private Duty Home Care business.

Stephen knows that measured growth is critical to the long term success of your home health care company.  He hopes this tool will aid CEOs and Directors of Marketing in their quest for steady sustainable growth.