Sales & Marketing Strategies for PPS Performance

Leading Home Care Spring 2008 Teleseminar Series

The hottest topic in home health care today is the upcoming change to Medicare PPS. This adjustment in the way your agency is reimbursed for care will have a huge potential impact on the future of your agency. Since this CMS reimbursement change is designed to be “budget neutral,” some agencies will win and some will lose.

The data from CMS and Outcome Concept Systems suggest several factors will empower your agency to prosper during the coming transition. One of those factors is improved focus of your sales and marketing efforts.

In this interactive teleseminar series, three experts from Leading Home Care …a Tweed Jeffries company, will give you the latest strategies and insights to help you grow your business and prosper under the new reimbursement system.

Your Expert Team:

• Home Health Care Sales Expert - Michael Giudicissi
• Home Health Care Strategist - Stephen Tweed
• Home Health Hospital Integration Specialist - Judith McGuire

You won’t want to miss this opportunity to help your sales and marketing team thrive during the change to Medicare PPS Performance.

The full series includes:

Teleseminar #1:  How PPS Impacts Sales and Marketing
with Judy McGuire and Stephen Tweed

Thursday, January 17, 2008... 1:00 p.m. Eastern Time

In this opening session, Stephen and Judy will give you their insights on the effects of the new PPS on your agency, and how Sales & Marketing will be an important factor in determining the winners and the losers. They’ll give your sales & marketing team the insights they need to bring in referrals that turn into profitable admissions.

Audio CDs for this program are expected to ship February 7, 2008.

Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.

Teleseminar #2:  Sales Team Strategies for PPS Performance
with Michael Giudicissi and Stephen Tweed

Thursday, February 7, 2008... 1:00 p.m. Eastern Time

Once you understand the impact of PPS on your agency and your marketing strategy, you need to implement change.

Your sales team need to focus their efforts on those patients, those diagnoses, and those referral sources that will bring in the most profitable admissions. In this interactive session, Stephen and Michael will help your sales representatives refocus their weekly activities to bring in the most profitable referrals.

Audio CDs of this program are expected to ship February 28, 2008.

Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.

Teleseminar #3: Measuring and Managing Sales Success
with Stephen Tweed, Michael Giudicissi and Judy McGuire

Thursday, February 28, 2008... 1:00 p.m. Eastern Time

“What gets measured gets managed. What gets rewarded gets repeated.”

This final teleseminar will help you measure your PPS performance and adjust your sales & marketing strategy to maximize revenue and profitability.

"Before you can do good, you must do well." 

If you are going to continue providing high quality home health services, you need to have a profitable agency. This session will show you how to turn your agency into a winner in the PPS performance battle.

Audio CDs of this program are expected to ship March 20, 2008.

Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.

About Your Teleseminar Presenters

Michael Giudicissi has spent the past 15 years working in sales, sales management, and home care leadership.  Before joining Leading Home Care, Michael served as Vice President of Business Development for a $40 million regional home care company in the southwestern United States.  He coaches home care sales managers in business development and sales performance, and trains home care sales representatives.

Michael is the author of two books, including Making the Approach: Advanced Training for Home Care Professionals.  Michael is also the editor of Sales Manager Insights, the weekly email newsletter for home care sales and marketing managers.

Judy McGuire, BSN, MHA, has more than 30 years experience in home health care as a nurse, manager, executive and company CEO.  Before joining Leading Home Care, she worked as Director of the largest hospital based home health agency in the state of Hawaii.

Stephen C. Tweed, CSP, is chairman and CEO of Leading Home Care …a Tweed Jeffries company based in Louisville, KY.  For the past 25 years, Stephen has worked with home care companies that want to grow, and with home care leaders who want to get ready for the future.  Stephen has been conducting research into The Top Ten Techniques of Highly Effective Home Care Marketers …and direct selling is number two. 

Register for the Full Series Today, $499.00!

Your sales team will be equipped with the knowledge to help your agency capture the most profitable clients and the most profitable referral sources.

Will you and your team be ready for performance based reimbursement?!  With the help of experts at Leading Home Care, you will!

Call today, 1-888-668-9333, or Register Online.

New to teleseminars?  Read our Frequently Asked Questions for more information.