Web-Centric Marketing and Recruiting Teleseminar Series

Spend the summer learning to SELL Home Care Services on the web.

Almost every company has a website, and almost every one underutilizes it.  Your website could be a two-way window to the world, but most companies use it as an electronic brochure. 

Recently Leading Home Care conducted assessments of 57 Home Care Agency Websites using their custom 20-Point Website Assessment.  On a 100% possible scale the average score was a whopping 32%.  The highest score was 48%!  Had this been high school, every member of the class would have failed. 

Four things Home Care agencies ARE NOT doing on the web:

  1. They aren't targeting their real customers.
  2. They aren't drawing customers to their websites.
  3. They aren't using their websites as an outbound marketing tool.
  4. They aren't closing sales online!

They should be.  If you would like to learn more about how to turn your website into a dynamic direct sales tool and create a truly Web-Centric Marketing Plan, you should tune in to our summer Teleseminar Series. 

The full series includes:

The 20-Point Website Self Assessment

 

Search Engine Optimization and Five BETTER Ways to Drive Customers to Your Website

 

Websites That Sell: Empowering Your Direct Sales Team

 
 

The 20-Point Website Self Assessment (PDF File)

The Web-Centric Marketing Scorecard (Excel Spreadsheet)

If you are serious about growing your home care business in 2006, then you’ll want to have your recruiting team, your clinical supervisors, your senior leadership team, and your marketing team participate in this powerful audio learning series.

Save $100 when you order all three telephone seminars.  Additionally, you get a free copy of an Audio CD of each session.  You can listen live, or listen on CD later, or both. 

 Sign Up For the Full Series - Only $399

 


Session #1:
The 20-Point Website Self Assessment

Thursday, June 22, 2006... 1:00 p.m. Eastern Time

Featuring Jason Tweed, Director of Business Development, Leading Home Care

Jason Tweed began developing his Web-Centric Marketing and Recruiting Techniques for Home Care more than three years ago.  At that time clients were resistant, saying "our clients and referral sources don't use the web to shop for services."  Today those same people are wishing they had taken the time and money to develop a strong web presence.  Now they realize their website is the single biggest unutilized marketing tool in their tool box. 

Jason developed the 20-Point Website Self Assessment that helps you analyze your website in terms of:

  1. Intuitive Navigation
  2. Aesthetics
  3. Targeted Audience Focus
  4. Frequency of Updates
  5. Email Newsletters and Blogs
  6. Calls to Action
  7. Demonstration of Values

These seven areas are critical to creating a web experience that is pleasing to your customers, gives them a sense of your organization, and encourages them to buy.

Free Gift: Every participant in this teleseminar will receive a copy of the 20-Point Website Self Assessment.

Who Should Attend: CEOs and Owners, Marketing Directors, Web Designers


 Register for this Session Only - $159

 

Audio CDs for this program are expected to ship July 20th, 2006.

Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.


Session #2:
Search Engine Optimization and Five BETTER Ways to Drive Customers to Your Website

Thursday, July 27, 2006... 1:00 p.m. Eastern Time

Featuring Jason Tweed, Director of Business Development, Leading Home Care

Virtually every client who approaches Leading Home Care to develop their website and web strategies asks us if we provide "Search Engine Optimization".  Sometimes they don't even know what this term means, but they've heard that Google can send heaps of cash their way. 

The reality (and it's a reality most web designers don't want you to hear) is that search engine generated business should be considered icing, not the cake.  You can not depend on search engines for 100% of your website success. 

In this seminar you will learn:

  • Five things you shouldn't ask your web designer to do!
  • Five things your web designer shouldn't ask you to do!
  • And Five ways to drive customers to your website, not including Google

While search engine optimization is important and can generate revenue, there are BETTER ways.

Who Should Attend: CEOs and Owners, Marketing Directors, Web Designers

 Register for this Session Only - $159
 

Audio CDs of this program are expected to ship August 24th, 2006.

Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.


Session #3:
Websites That Sell: Empowering Your Direct Sales Team 

Thursday, August 24, 2006... 1:00 p.m. Eastern Time

Featuring Jason Tweed, Director of Business Development, Leading Home Care

Leading Home Care Consultants have always been advocates of their Seven-Step Relationship Selling Process.  Direct sales contacts with referral sources has been a proven technique to grow your company. 

In the final teleseminar in the series, we will learn how to use your newly developed website as the engine of your direct sales efforts.  Your sales team will learn how to improve their efficiency and effectiveness both in the field and in the office. 

You'll learn how to develop your own Web-Centric Marketing Plan.

Your Web-Centric Marketing Plan should:

  • Make you faster to market.

  • Provide customers with more information at less expense.

  • Give your marketing team true flexibility.

  • Make every customer feel like you specialize in their exact needs.

  • Document results with unparalleled ease and accuracy.

  • Include a system of constant quality improvement.

  • Be a marketing tool for every employee at every level.

When it comes to closing the sale, and delivering exceptional customer experiences, Web-Centric Marketing and Recruiting will exceed your expectations. 

Free Gift: Every participant in this session will receive a copy of our Web-Centric Marketing and Recruiting Scorecard.

Who Should Attend: CEOs and Owners, Marketing Directors, Direct Sales Staff and Directors of Operations

 Register for this Session Only - $159

 

Audio CDs of this program are expected to ship September 21st, 2006.

Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.


About Your Teleseminar Presenters

Jason C. Tweed, is Director of Business Development for Leading Home Care, a premier consulting firm focused exclusively on serving the needs of Home Health Agencies and Private Duty Home Care Companies. 

Jason heads the Web-Centric Marketing and Recruiting Division, which helps home care agencies create dynamic marketing plans using a website and email newsletters as the focal point.  Jason Tweed is also President of Tweed Net Marketing, a web development firm serving professional and service organizations in Central Pennsylvania. 

Jason is also a user of Home Care Services on a daily basis.  He was diagnosed at 18 months old with Spinal Muscular Atrophy and uses a power wheelchair.  He, his wife, and his four year old twins rely on Home Care Aides daily.  He's uniquely qualified to understand your business, both from an administration and end-user points of view.

Jason is 36 years old and lives in Northumberland, PA.


Register for All Three and Save $136.00

At $159.00 these programs are a tremendous value.  You'll see a tremendous return on investment for any of the programs.  If your agency gets even one additional referral, you've paid for all three seminars!

Pre-register today for all three in the series and save!  You'll receive all three teleseminars and all three audio CDs for one low price.  Ordered separately, all three programs, three audio CDs,the self assessment tool and marketing scorecard would be worth $535.00.  Get everything for only $399 today!

Call today, 1-888-668-9333, or register using a credit card by clicking the button below.

 Sign Up For the Full Series - Only $399

 

New to teleseminars?  Read our Frequently Asked Questions for more information.






Title: Web-Centric Marketing and Recruiting  

Author: Jason Tweed

Publisher: Leading Home Care, 2006

Format: Telephone Seminars

Length: 90 Minutes each

Price: $159.00 each or $399.00 for the Series with two free gifts (Save $136)

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