 |

The
Top Ten Techniques
of Highly Effective Home Care
Marketing Executives
Grow your home care business by applying
the proven marketing tools most frequently used by 177 home care
executives
A four-part Teleseminar
Series for
Home Health Care and Non-Medical Marketing Executives Series
A key competency of home care leaders is
growing the business. Business growth comes from sales, marketing,
customer service, and effective staffing. In this series, you'll get the
results of our year-long study of the top ten techniques for marketing
home care services. You'll find out what works, and what doesn't. Then
you'll get specific instructions on how to apply the most effective
marketing techniques in our industry.
Mark These Dates on Your Calendar:
(All teleseminars are live at 1:00 p.m. Eastern Time)
The Fall 2004 Home Care Marketing
Teleseminar Series is designed to:
-
Increase your referrals by applying
the most effective marketing techniques in home care
-
Build your company's name
recognition and brand awareness
-
Communicate your marketing message
more effectively
-
Reach out to your best customers in
new and different ways
-
Increase your net income by getting
more bang for your marketing dollar
For one low price, you and
all of the members of your Sales and Marketing Team can participate in a
monthly learning program. You'll get great ideas that are time-tested by
experts in the field. You'll receive a discussion guide to help you
explore ways to apply these ideas in your company. You'll also receive
an audio CD recording of the teleseminar that you can listen to over and
over again to get the full benefit of the ideas presented.
For
Only $499.00 for the series, you'll receive
-
Four
one-hour audio teleseminar presentations with experts in home care
marketing
-
Four
30-minute question and answer sessions
-
A
clear, concise discussion leader's guide that you can use to lead
your home care sales and marketing team members in applying this information
-
A
high-impact learning guide for each participant in the session
-
An
application form and evaluation form for CEUs for nurses and other
professionals
-
Unlimited participation for every member of your team from one
location for one price
-
An
opportunity to ask questions of the presenters during the call
-
An
opportunity to ask questions via e-mail after the call is completed
THREE FREE BONUSES if you sign up for
the entire series:
-
A free
Audio CD of each teleseminar that you can replay as often as you
like, or that you can share with other members of your home care
team.
-
A detailed Marketing Techniques
Research Report complete with data from our survey of 177 home care
marketing executives, including best practices recommendations
-
A free
subscription to Stephen Tweed's Leading Home Care Report, a bi-weekly email
newsletter, the most widely read publication dedicated to leaders of
America's top home care companies.
Your investment:
-
Each
live teleseminar session is $149.
-
Each
Audio CD session is $149.
-
Get
both the live teleseminar and the Audio CD for only $179.
Sign up for the full
series for only $499.00 and SAVE
All four live
teleseminars = $596
All four Audio CDs =
$120
Marketing Research Report =
$149
Total =
$865,
Only $499, you save $366!
Register today... Three ways to
register.
Call toll free
1-888-668-9333
or
Register
Online
or print this
fax registration form
Your Teleseminar Leaders:
Stephen Tweed,
CSP, CEO, Leading Home Care
Jason Tweed, Dir. of Business
Development , Leading Home Care
M. Tray Dunaway, MD, FACS,
Healthcare Value, Inc.
Register for
the full series, or choose from the menu below:
|
The Top Ten Techniques of Highly Effective
Home Care Marketing Executives
A four-part Teleseminar Series for Home Health Care
and Non-Medical Marketing Executives Series
Complete Series with Four Free Audio CDs
and Free Marketing Research Report |
$499 |
Sign-Up |
|
The Top Ten Techniques in Home Care Marketing
Session I - September 9th - 1:00 PM EST - Audio CD |
$149 |
Order |
|
Building your Brand Awareness with Public
Relations,
Public Speaking, and Networking
Session II - October 7th - 1:00 PM EST - Live Teleseminar |
$149 |
Sign-Up |
|
Audio CD Only |
$149 |
Order |
|
Live Teleseminar and Audio CD |
$179 |
Sign-Up |
|
Laser-Focused Business Building Using Direct
mail,
Newsletters, and Electronic Marketing
Session III - November 4th - 1:00 PM EST - Live Teleseminar |
$149 |
Sign-Up |
|
Audio CD Only |
$149 |
Order |
|
Live Teleseminar and Audio CD |
$179 |
Sign-Up |
|
Marketing Techniques that Work with Physicians
featuring Dr. Tray Dunaway
Session IV - December 9th - 1:00 PM EST - Live Teleseminar |
$149 |
Sign-Up |
|
Audio CD Only |
$149 |
Order |
|
Live Teleseminar and Audio CD |
$179 |
Sign-Up |
This series is being
co-sponsored by several state home care associations. If you are a
member of one of these associations, a significant portion of your
registration fee goes to support your state association.
-
Home
Care Association of Alabama
-
Indiana Association for Home & Hospice Care
-
Illinois Home Care Council
-
Iowa
Association for Home Care
-
Nebraska Association of Home and Community Health Agencies
-
Oklahoma Association for Home Care
-
Oregon
Association for Home Care
-
The
Home Care Association of Washington
|
 |

 |

|
 |
 |

Session I
September 9, 2004
1:00 pm Eastern
The Top Ten
Techniques in Home Care Marketing
Find out what
techniques home care leaders have been using, and which techniques get
the best results. Based on our survey responses from 177 highly
effective home care leaders, you'll learn which marketing tools are most
frequently used. They you'll learn which ones work most effectively
More...
Download the Handout
Order the CD
Session II
October 7, 2004
1:00 pm Eastern
Building your
Brand Awareness with
Public Relations, Public Speaking, and Networking
Build your home care company's brand
awareness. Learn specific ways to use public relations, public speaking,
and community networking to make your company's name synonymous with
home care in your marketplace.
More...
Download the Handout...
Session III
November 4, 2004
1:00 pm Eastern
Laser-Focused
Business Building Using Direct mail, Newsletters, and Electronic
Marketing
What's best for you? "Spray & Pray" or
Laser focused marketing? In this session, you'll learn how to apply
targeted marketing techniques to focus like a surgical laser on those
customers who can bring you the most new business.
More...
Session IV
December 9, 2004
1:00 pm Eastern
Marketing
Techniques that Work with Physicians
Our Special Guest: M. Tray Dunaway, MD, FACS
Physicians make up a huge referral
base in home care. Yet they're toughest customers to reach. Dr. Tray
Dunaway will be back with us to tell you exactly how doctors react to
your marketing efforts. He'll tell you what works and what doesn't from
a physician's perspective. And he'll give you some secret tips on how to
get your marketing materials past the gatekeeper.
More...
|
 |
 |

|
 |
|
 |