Marketing Techniques that Work with Physicians

December 9, 2004 ... 1:00 p.m. Eastern Time

Featuring Stephen Tweed and Dr. M. Tray Dunaway

Physicians make up a huge referral base in home care. Yet they're the toughest customers to reach. Dr. Tray Dunaway will be back with us to tell you exactly how doctors react to your marketing efforts. He'll tell you what works and what doesn't from a physician's perspective. And he'll give you some secret tips on how to get your marketing materials past the gatekeeper.

In this high-impact program we'll ask Dr. Dunaway to tell us from personal experience how physicians react to such techniques as:

• Networking and community relations

• Direct sales calls to physicians

• Public relations

• Continuing Medical Education

• Public speaking at medical meetings

• Paper newsletters

• Other marketing techniques that may attract the attention of a physician.

Dr. Dunaway's program in our Relationship Selling and Persuasion Skills teleseminar in February of 2004 has been our most widely attended teleseminar to date. You won't want to miss this one.