Marketing Your Specialty Home Health Care Services One of the strategies many home health agencies are using to create competitive advantage in the marketplace is to create and implement specialty home care services. Using specialized clinical knowledge, trained clinicians, and clearly defined marketing messages, these home health agencies are growing their businesses because of their specialization. This interactive teleseminar series will focus on specific, proven strategies to grow your specialty programs.
Thursday, October 20, 2005... 1:00 p.m. Eastern Time Featuring
When a home health episode of care has a strong therapy component, reimbursement is higher under Medicare PPS. This is because the acuity of the patients condition and the level of care needed are higher. Some innovative home health agencies have created competitive advantage in the marketplace, and increased their revenue per episode, by designing specialty home care programs providing high levels of therapy services. In this interactive teleseminar Stephen Tweed will discuss the concept of creating specialty rehab programs with Kurt Baumgartel, a Physical Therapist and Director of Clinical Services for Celtic Healthcare Home Health in Mars, PA. Kurt was one of 300 national nominees to be selected to sit on the Federation of State Boards of Physical Therapy Standard Review Panel in Washington, D.C. The panel’s job is to objectively review the standard for the National Physical Therapy Examination. Stephen and Kurt will discuss the key elements
of a strong home care-based rehab program, and what it takes to
grow your specialty programs in this area.
Audio CDs for this program are expected to ship November 17th, 2005. Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email. Download the Handout for this Session
Thursday, November 17, 2005... 1:00 p.m. Eastern Time Featuring Dr. M. Tray Dunaway Approximately 75% of referrals to certified home health agencies come from physicians and hospitals. Physicians are a key link to growing your home care business. If your Home Health Agency wants to market a successful specialty clinical program, you'll need to learn how to influence physicians to refer to your service. We will walk you through the Seven Step Relationship Selling Process and show you how it applies to your most important referral sources. Join us on Thursday, November 17th at 1:00 p.m. Eastern Time for this special teleseminar. We welcome back M. Tray Dunaway, MD, a physician, a surgeon, and a professional speaker from Camden, South Carolina. Dr. Dunaway brings us a wealth of knowledge and experience on this topic from his personal experience in running a successful medical practice where he referred patients to home care. Dr. Dunaway is also a much sought-after speaker at home care conferences and conventions on the subject of selling and marketing to physicians. Dr. Dunaway’s knowledge and expertise in communicating with physicians, along with his outrageous style, make his teleseminars our most popular. You won’t want to miss this one!
Audio CDs of this program are expected to ship December 16th, 2005. Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email. Download the Handout for this Session
Thursday, December 15, 2005... 1:00 p.m. Eastern Time Featuring Stephen Tweed Heart Disease is one of America’s leading killers, and Congestive Heart Failure is one of the most frequent chronic diseases in our country. Home Heath agencies that want to be on the leading edge of medical technology do so by creating specialty programs for heart patients. Cardiac care can be complicated. A home health agency with a strong cardiac care program is perceived in the community as having high quality care overall. Cardiac care brings in dramatic revenue. Heart disease is currently, and for the foreseeable future, the #1 killer of Americans. Home health agencies have an opportunity and obligation to improve care following a cardiac episode. If your agency can provide top quality cardiac care, you will increase healthy outcomes for your patients, reduce re-hospitalizations, save money for third party payers, and increase revenue to your agency. In this interactive teleseminar, Stephen Tweed will discuss how to design, implement, and market an effective cardiac home care program with a leading expert in the field. You’ll get concrete ideas on how you can develop this specialty program for your agency.
Audio CDs of this program are expected to ship January 12th, 2006. Handouts and passwords for this session will be available 48 hours before the program and will be delivered by email.
Register for All Three and Save! At $149.00 these programs are a tremendous value. You'll see a tremendous return on investment for any of the programs. If your agency gets even one additional referral, you've paid for all three seminars! Pre-register today for all three in the series and save! You'll receive all three teleseminars and all three audio CDs for one low price. Ordered separately, all three programs and CDs would be worth $537.00. Get everything for only $399 today! Call today, 1-888-668-9333, or register using a credit card by clicking the button below.
New to teleseminars? Read our Frequently Asked Questions for more information.
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Growing your Home Care Rehab
Business 
Marketing Specialty Programs
to Physicians 
Growing your Cardiac Care
Program 
