Innovation and Creativity in Private Duty Marketing The Leading Home Care Fall 2007 Private Duty Marketing Series What do Oatmeal, Gatorade® and Pineapples have to do with Private Duty Marketing?
The application of these innovative techniques for both marketing and recruiting have enabled Bob and his team to demonstrate consistent 25% + growth annually in their business. In this interactive audio teleseminar series, Bob will describe in detail the specific techniques he has used to craft his marketing message, and to take that message to his customers and prospective customers.
This series is tentatively planned for September, 2007. Dates are currently being confirmed and will be announced soon. Typically our teleseminars are scheduled Thursdays at 1:00 pm (EST), 10:00 am (PST). Keep your Thursdays open this Fall for a great opportunity to grow your marketing repertoire.
Register Online Session #1: Defining Your Marketing Message Bob Roth has learned from his years of experience in consumer products marketing that, “The Magic is in the Message.” Every company needs to devote time and energy to defining its marketing message. The message becomes more important to your success than the method. The real success can be measured by one's ability to recall the message. Why do some private duty companies use television and/or radio with great success, and others fail? It’s all in the message. Why do some private duty companies get great results from public relations and others fail? Once again, the magic is in the message. In this interactive teleseminar, Bob will describe in detail how he and his team came together to craft and refine their marketing message. They crafted a message that positions their company the way they want to be seen by their customers. Then they use that message consistently in all of their marketing. Every member of the Cypress team can recite that message verbatim.
Session #2: Customers and clients frequently ask us about using radio and television for marketing and recruiting. We tell them that the key to success is execution. These media outlets and others work, but it’s how effectively you use them that determines your success. In this session Bob Roth will describe in detail how he has used radio, television, print media, his web site, and email to reach out to consumers and referral sources in the Phoenix marketplace. He’ll describe the specific techniques and messages he used, and show you the measurable results he has gotten. You’ll be able to understand the cost per referral from using mass media to reach consumers in your marketplace.
Session #3: Not only does mass media work well for Bob Roth in marketing. He’s found that these same media work effectively for finding and hiring the "right" caregivers. You know that the biggest barrier to growing your business is recruiting caregivers. If you can get the staff, converting prospects into clients should be easy. In this session Bob will describe how he refined his marketing message to appeal to the "right" caregivers, and then applied the principles of multi-media marketing to reach out to them. By finding and keeping caregivers, he has been able to apply innovative strategies to find new clients and referral sources. According to Bob, as quoted in the 2007 edition of Caring Magazine, "The beautiful thing about multi-media is that it tantalizes the senses, and is the most engaging way to reach your potential employee and client base." If you are having any trouble at all finding the caregivers you need, you won’t want to miss this audio learning program with Bob Roth. The "Right Caregiver" is defined as: properly skilled, reliable, trustworthy, passionate, empathetic, pleasant, friendly and dependable. Register Today!
About Our Teleseminar Presenters Bob Roth is a Managing Partner for Cypress HomeCare Solutions LLC in Phoenix Arizona. He received a Bachelor of Science in Business Management and Marketing from Ithaca College in 1984. Through Bob's educational grounding and years of experience in consumer goods marketing, he was able to grow the family business from 90 workers to 150 reliable employees. In May of 2006, Bob appeared as a guest on sonoran LIVING abc channel 15. Watch this segment, as Bob shares some tips on caring for older parents in the summer. Your Host: Register for All Three and Save $138 Our Guarantee: At $399.00 if you pick up even one tip that gives you ONE EXTRA CAREGIVER or ONE NEW CLIENT this Fall, you'll pay for the entire series. If you don't get at least one new piece of business using these techniques by Thanksgiving, we will refund your money 100%, no questions asked. Call today, 1-888-668-9333, or register by credit card.New to teleseminars? Read our Frequently Asked Questions for more information.
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Three years ago, Bob Roth
joined his family-owned Private Duty business, Cypress Home Care
Solutions in Phoenix, Arizona. Bob brought to the business 15 years of
experience in consumer products marketing and sales for well known
brands such as Quaker Oats®, Gatorade® and Dole Foods®. 
