Another Digital Disruption in Home Care

Stephen Tweed | July 1, 2016 | Newsroom
By Stephen Tweed  The big guns are finding home care.  Google Capital has just invested $43.6 million in Care.com. Care.com bills itself as the world's largest online marketplace for finding and managing family care.  Google Capital’s share in the $278 million company makes it the single largest shareholder in Care.com. At present, Care.com connects 11 million…

By Stephen Tweed  Google Capital

The big guns are finding home care.  Google Capital has just invested $43.6 million in Care.com.

Care.com bills itself as the world’s largest online marketplace for finding and managing family care.  Google Capital’s share in the $278 million company makes it the single largest shareholder in Care.com. At present, Care.com connects 11 million families with 8.6 million caregivers in 16 different countries. Care.com deals in senior care, as well as child care, pet care, housekeeping and more.

Google Capital invests in people who are passionate about using technology to change how human beings live today, and the companies that Care.com - Sheilaare harnessing the technologies of tomorrow.  Other companies in the Google Capital portfolio include Credit Karma, Survey Monkey, Pindrop, Glassdoor, Freshdesk, Fanduel, and Thumbtack.

In 2012, Google Capital paid a reported $100 million for Meebo, a company lead by Seth Sternberg, who went on to form Honor.  You may have read about Honor, along with other disruptors Home Hero and Home Team in our previous article, Who’s Disrupting the Home Care Space.

Stay tuned to Home Care CEO Report as we monitors the forces and trends shaping the future o f home care in America.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

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