Another Digital Disruption in Home Care

Stephen Tweed | July 1, 2016 | Newsroom
By Stephen Tweed  The big guns are finding home care.  Google Capital has just invested $43.6 million in Care.com. Care.com bills itself as the world's largest online marketplace for finding and managing family care.  Google Capital’s share in the $278 million company makes it the single largest shareholder in Care.com. At present, Care.com connects 11 million…

By Stephen Tweed  Google Capital

The big guns are finding home care.  Google Capital has just invested $43.6 million in Care.com.

Care.com bills itself as the world’s largest online marketplace for finding and managing family care.  Google Capital’s share in the $278 million company makes it the single largest shareholder in Care.com. At present, Care.com connects 11 million families with 8.6 million caregivers in 16 different countries. Care.com deals in senior care, as well as child care, pet care, housekeeping and more.

Google Capital invests in people who are passionate about using technology to change how human beings live today, and the companies that Care.com - Sheilaare harnessing the technologies of tomorrow.  Other companies in the Google Capital portfolio include Credit Karma, Survey Monkey, Pindrop, Glassdoor, Freshdesk, Fanduel, and Thumbtack.

In 2012, Google Capital paid a reported $100 million for Meebo, a company lead by Seth Sternberg, who went on to form Honor.  You may have read about Honor, along with other disruptors Home Hero and Home Team in our previous article, Who’s Disrupting the Home Care Space.

Stay tuned to Home Care CEO Report as we monitors the forces and trends shaping the future o f home care in America.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

The Top Five Applications of AI in Home Care

March 12, 2026
We recently surveyed over 320 Home Care agency Founders, Owners, and CEOs as part of the 2026 Future of Home Care Study, conducted by Leading Home Carean published by AxisCare. From last year's survey we found that many Home Care leaders are looking at the possibilities for AI in their businesses, so this year we dug more deeply into…

All That Jazz

March 5, 2026
Last night we attended a terrific jazz concert at Artis-Naples, the museum and performance venue here in Naples Florida. My wife, Elizabeth Jeffries, and I really enjoy the music here. Last night's performance featured Gary Smulyan, Grammy winning Baritone Saxophonist leading a six-piece ensemble. As the band moved through their set, Elizabeth leaned over and whispered, "Look at their faces.…

Finding and Keeping Caregivers

February 26, 2026
In January, we published the 2026 Future of Home Care Study, conducted by Leading Home Care ... a Tweed Jeffries company, and sponsored by AxisCare. This is the third year for this industry-leading research, and we captured some very interesting new data and information. However, one thing is not new. The biggest pain points for Home Care CEOs for…