Another Digital Disruption in Home Care

Stephen Tweed | July 1, 2016 | Newsroom
By Stephen Tweed  The big guns are finding home care.  Google Capital has just invested $43.6 million in Care.com. Care.com bills itself as the world's largest online marketplace for finding and managing family care.  Google Capital’s share in the $278 million company makes it the single largest shareholder in Care.com. At present, Care.com connects 11 million…

By Stephen Tweed  Google Capital

The big guns are finding home care.  Google Capital has just invested $43.6 million in Care.com.

Care.com bills itself as the world’s largest online marketplace for finding and managing family care.  Google Capital’s share in the $278 million company makes it the single largest shareholder in Care.com. At present, Care.com connects 11 million families with 8.6 million caregivers in 16 different countries. Care.com deals in senior care, as well as child care, pet care, housekeeping and more.

Google Capital invests in people who are passionate about using technology to change how human beings live today, and the companies that Care.com - Sheilaare harnessing the technologies of tomorrow.  Other companies in the Google Capital portfolio include Credit Karma, Survey Monkey, Pindrop, Glassdoor, Freshdesk, Fanduel, and Thumbtack.

In 2012, Google Capital paid a reported $100 million for Meebo, a company lead by Seth Sternberg, who went on to form Honor.  You may have read about Honor, along with other disruptors Home Hero and Home Team in our previous article, Who’s Disrupting the Home Care Space.

Stay tuned to Home Care CEO Report as we monitors the forces and trends shaping the future o f home care in America.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Shared Vision Can Change Your Life

August 21, 2025
This past week, I was in Fort Myers, FL leading an Executive Strategy Retreat for a wonderful family-owned Home Care company. We spent a full day using the storyboarding technique from the Walt Disney organization to stimulate creativity, make ideas visible, and craft a five-year vision for the company. We then dug into detail as we defined…

Corporate Culture in Home Care

August 7, 2025
I've been thinking a lot about Corporate Culture in Home Care For the past few weeks, I've been deeply immersed in the final preparation for the start of school. As you may have heard, I recently accepted a position as Adjunct Instructor of Corporate Culture in the Master of Arts in Communication and Business Leadership at High Point…

Appreciation and Recognition

July 31, 2025
This past Tuesday evening I was in Scottsdale, AZ for the annual CPAE Speaker Hall of Fame Awards, and the Cavett Award, presented by the National Speakers Association. This is the final formal banquet that brings to a grand finale the annual convention of NSA. The National Speakers Association is a society of experts who speak professionally. These are some of…