Boomers Boost Web Traffic

Stephen Tweed | July 14, 2009 | Newsroom
A web traffic study by Neilson Online proved there are growing numbers of seniors seeking information online, particularly health related information. In fact, people 55 years and older accounted for nearly one third of the online traffic in late 2008. The Pew Internet and American Life Project has shown that 91% of internet users between…

A web traffic study by Neilson Online proved there are growing numbers of seniors seeking information online, particularly health related information. In fact, people 55 years and older accounted for nearly one third of the online traffic in late 2008.

The Pew Internet and American Life Project has shown that 91% of internet users between the ages of 64-72 also use email. Additionally, 85% of this age group uses search engines and 70% are seeking health related information.

Home health care companies can benefit from these numbers by providing additional online services on their websites such as email contact information, search bars, and other health related information.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Shared Vision Can Change Your Life

August 21, 2025
This past week, I was in Fort Myers, FL leading an Executive Strategy Retreat for a wonderful family-owned Home Care company. We spent a full day using the storyboarding technique from the Walt Disney organization to stimulate creativity, make ideas visible, and craft a five-year vision for the company. We then dug into detail as we defined…
Read more

Corporate Culture in Home Care

August 7, 2025
I've been thinking a lot about Corporate Culture in Home Care For the past few weeks, I've been deeply immersed in the final preparation for the start of school. As you may have heard, I recently accepted a position as Adjunct Instructor of Corporate Culture in the Master of Arts in Communication and Business Leadership at High Point…
Read more

Appreciation and Recognition

July 31, 2025
This past Tuesday evening I was in Scottsdale, AZ for the annual CPAE Speaker Hall of Fame Awards, and the Cavett Award, presented by the National Speakers Association. This is the final formal banquet that brings to a grand finale the annual convention of NSA. The National Speakers Association is a society of experts who speak professionally. These are some of…
Read more