CQA Pre-Employment Assessment Leads the Market

Stephen Tweed | May 1, 2013 | Newsroom
According to the 2013 Private Duty Benchmarking Study  just released this week by Home Care Pulse, the Caregiver Quality Assurance® pre-employment assessment is the market leader for home care companies using online assessments to help select caregivers.This year, 617 home care companies completed the annual benchmarking survey, and 22% said they use an online pre-employment assessment…

According to the 2013 Private Duty Benchmarking Study  just released this week by Home Care Pulse, the Caregiver Quality Assurance® pre-employment assessment is the market leader for home care companies using online assessments to help select caregivers.

This year, 617 home care companies completed the annual benchmarking survey, and 22% said they use an online pre-employment assessment tool to help in their selection.  CQA leads the market by a significant margin.

Here is a list of the top providers of online assessments and the percentage of survey respondents who use them:

  1. Caregiver Quality Assurance – 32.1%
  2. Care Profiler – 11.5%
  3. People Clues – 5.1%
  4. DISC from Inscape Publishing – 3.8%
  5. Profiles International – 2.6%
  6. Kolbe Index – 1.3%

What sets the CQA assessment apart from the others listed is the four dimensions of assessment – attitudes, behavior, cognitive ability, and engagement.  Most of the others only measure behavior.

Sources of Competitive Advantage

The 2013 Private Duty Benchmarking Study also shows the top 5 things that set a home care agency apart from their competitors:

1.  Caregiver Quality – 39.3%
2.  24/7 Availability – 36.1%
3.  Client Satisfaction – 27.3%
4.  Exceptional Customer Service – 24.6%
5.  Professionalism of the Agency – 15.7%

If you want to gain competitive advantage in your local marketplace, begin by using the best-selling pre-employment screening tool to assure caregiver quality.  Become a member of Caregiver Quality Assurance®

Get Your Copy of the Private Duty Benchmark Report

To learn more about the results of this industry leading report, order your copy of the 2013 Private Duty  Benchmarking Report.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Shared Vision Can Change Your Life

August 21, 2025
This past week, I was in Fort Myers, FL leading an Executive Strategy Retreat for a wonderful family-owned Home Care company. We spent a full day using the storyboarding technique from the Walt Disney organization to stimulate creativity, make ideas visible, and craft a five-year vision for the company. We then dug into detail as we defined…

Corporate Culture in Home Care

August 7, 2025
I've been thinking a lot about Corporate Culture in Home Care For the past few weeks, I've been deeply immersed in the final preparation for the start of school. As you may have heard, I recently accepted a position as Adjunct Instructor of Corporate Culture in the Master of Arts in Communication and Business Leadership at High Point…

Appreciation and Recognition

July 31, 2025
This past Tuesday evening I was in Scottsdale, AZ for the annual CPAE Speaker Hall of Fame Awards, and the Cavett Award, presented by the National Speakers Association. This is the final formal banquet that brings to a grand finale the annual convention of NSA. The National Speakers Association is a society of experts who speak professionally. These are some of…