Increase Your Income Selling to Bank Trust Officers

Stephen Tweed | June 15, 2012 | Newsroom
Millions of elderly and disabled individuals have one or more chronic conditions which make it difficult to function. They need regular assistance with the activities of daily living.A small, but rapidly growing, number of these elderly Americans have accumulated significant wealth. They have called on the services of a Bank Trust Department or other trusted…

Millions of elderly and disabled individuals have one or more chronic conditions which make it difficult to function. They need regular assistance with the activities of daily living.

A small, but rapidly growing, number of these elderly Americans have accumulated significant wealth. They have called on the services of a Bank Trust Department or other trusted adviser to help them manage their money and arrange for personal services.
That’s were you come in. As the owner, administrator, or manager of a Private Duty Home Care company, you can dramatically increase your income by learning to sell your services to these Bank Trust Officers and other Trusted Advisers. Up until now, that process has been a mystery to most home care leaders.
Now, Thanks to one of America’s leading experts in selling to older Americans, and one of home care’s leading Private Duty experts, you can master the mystery of selling to Bank Trust Officers. 
Michael Sullivan is a principal in the firm of 50-Plus Communication Consulting. He specializes in helping firms market and sell to baby boomers. He shows audiences how to identify and deepen relationships with targeted groups. He has been educating and motivating thousands of trust institution professionals, investment and insurance advisors and healthcare providers.  
For the past 25 years, Stephen Tweed has worked with home care companies around the country that want to grow their businesses, and with home care leaders who want to multiply performance. He is currently Chairman and CEO of Leading Home Care … a Tweed Jeffries company, and Publisher of Private Duty Today. 
Together, Mike and Stephen have created a tool that is guaranteed to help you learn what you need to know to penetrate the big money world of Bank Trust Officers and Other Trusted Advisors.
Click on the link below. In a matter of seconds you’ll be able to download this E-Book to your own computer.  Then you can apply these principles to generate more referrals that turn into high quality clients with high hours per case and long length of service.
Order the eBook, Increase Your Income Selling to Bank Trust Officers and Other Trusted Advisers today.
Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Shared Vision Can Change Your Life

August 21, 2025
This past week, I was in Fort Myers, FL leading an Executive Strategy Retreat for a wonderful family-owned Home Care company. We spent a full day using the storyboarding technique from the Walt Disney organization to stimulate creativity, make ideas visible, and craft a five-year vision for the company. We then dug into detail as we defined…

Corporate Culture in Home Care

August 7, 2025
I've been thinking a lot about Corporate Culture in Home Care For the past few weeks, I've been deeply immersed in the final preparation for the start of school. As you may have heard, I recently accepted a position as Adjunct Instructor of Corporate Culture in the Master of Arts in Communication and Business Leadership at High Point…

Appreciation and Recognition

July 31, 2025
This past Tuesday evening I was in Scottsdale, AZ for the annual CPAE Speaker Hall of Fame Awards, and the Cavett Award, presented by the National Speakers Association. This is the final formal banquet that brings to a grand finale the annual convention of NSA. The National Speakers Association is a society of experts who speak professionally. These are some of…