A Three-part Online Web Conference for home care company leaders in the Top 7% of the industry
Presented by the Home Care CEO Forum, Home Care Pulse, and Axis Care
According to data in the 2022 annual edition of the HCP Benchmarking Report from Home Care Pulse, the challenges being faced and the results they achieve are quite different for companies in the top tier of our industry. Home Care Pulse has identified companies as “Masters” who generate more than $5 million in annual revenue. In 2021, the Masters companies had a median annual revenue of $7, 768,833.
To kick off 2023, Home Care Pulse, Axis Care, and The Home Care CEO Forum are coming together to create a special learning opportunity for leaders of home care companies that fall into this “Masters” category. If your company generated more than $5 million in annual revenue in 2022, this program is for you.
Session I – February 2, 2023 – 4:00 pm eastern time
Industry Trends and the Challenges facing Home Care Companies in the Top Tier
With Stephen Tweed, Founder, Home Care CEO Forum 
Jensen Jones, CEO, Home Care CEO Forum
In this interactive web conference. Stephen Tweed and Jensen Jones will present the Top Ten Trends shaping the future of home care in America, and the biggest challenges for home care companies in the Top 7% of the industry. The information and data presented in this program have been prepared through research at the Home Care CEO Forum on industry trends, and through the interaction with members of the Top 7% Home Care Mastermind Group and the Top 5% Mastermind Group at the Home Care CEO Forum. We’ve also analyzed data from the Home Care Benchmarking Study from Home Care Pulse over the past ten years to see how these trends and challenges have shifted during the last decade.
If you are the owner or CEO of a home care company at the top of our industry, you will clearly grasp these ten trends and recognize how they are affecting you and your company. You will also appreciate how company owners and CEOs of larger home care companies are addressing the major challenges to scaling your business and sustaining high level financial performance.
Session II – March 2, 2023 – 4:00 pm eastern time
How Home Care Masters are Adapting to Industry Trends and Challenges 
With Stephen Tweed, Founder, Home Care CEO Forum
Todd Austin, CEO, Home Care Pulse
Todd Allen, Co-owner and CEO, AxisCare
Moderator: Jensen Jones, CEO, Home Care CEO Forum
What are the leading companies in our industry doing to adapt to these patterns of change in our industry, and the challenges that come with these changes? In this interactive web conference, three industry thought leaders will give you their insights on how the largest companies in home care are adapting to change created by these trends. Todd Austin is CEO of Home Care Pulse, the leading research and data company in the home care industry and provider of the annual HCP Benchmarking Study. Todd and his team at Home Care Pulse have analyzed their massive database of information about our industry and have examined how the leading companies in our industry are addressing the trends and challenges presented in session I.
Todd Allen is Co-owner and CEO of AxisCare, a major software company for in-home personal care with the second largest market share in our industry. AxisCare is used by a large number of major independent home care companies so Todd and his team have looked at their internal user data to what separates the Home Care Masters from smaller companies in our industry.
Stephen Tweed is CEO of Leading Home Care … a Tweed Jeffries company, and Founder of the Home Care CEO Forum. For the past two decades, Stephen has been gathering data and analyzing information to help members of the Top 5% and Top 7% Mastermind Groups develop and implement strategies to scale their businesses and improve financial results.
Todd, Stephen, and Todd will share with you information and data about the strategies being employed by top tier companies to deal with the challenges and changes in our industry.
Session III – April 6, 2023 – 4:00 pm eastern time
Practical Examples of Home Leading Companies adapting to change and overcoming their biggest challenges.
With Andrea Cohen, Founder and Vice Chair, HouseWorks, Boston MA 
John Bennett, CEO, Sunny Days In-Home Care, Pittsburgh, PA
Jensen Jones, Past-President, A Helping Hand Home Care, Tacoma, WA
Moderator, Stephen Tweed, Founder, Home Care CEO Forum.
How are company leaders in the very top tier of home care dealing with change and challenges? In this interactive panel discussion, leaders of home care companies that are part of the Top 5% Home Care CEO Mastermind Group and the Top 7% Mastermind Group will share with you practical examples of how their companies have faced the changes and challenges described in the first two sessions of this series. The Top 5% Mastermind Group is ten companies that generate between $10 million and $38 million in annual revenue. This group has been meeting twice a year since 2013 to share ideas, solve problems, and support one another. The Top 7% Mastermind Group is eight companies between $5 million and $10 million in annual revenue, and this group has been meeting twice a year since 2018.
Andrea Cohen is Founder and Vice-Chair of Houseworks, a major home care company serving the greater Boston area, with offices in Vermont, New Hampshire, Maine, and Pennsylvania. Andrea has served on the Board of Directors of the Home Care Association of America as well as several industry committees and task forces, so she brings a wealth of knowledge about how the largest companies in home care have adapted to the trends in the industry and the challenges facing top tier companies. Andrea has been a member of the Top 5% Mastermind Group at the Home Care CEO Forum for many years.
John Bennett is CEO of Sunny Days In-Home Care in Pittsburgh, PA and a member of the Top 5% Mastermind Group. John’s family owned company also owners four other home care companies in Pennsylvania, Michigan, and North Carolina. John’s companies are major providers of care to the Medicaid population in PA and MI so they bring a different set of challenges to this conversation.
Jensen Jones is the CEO of the Home Care CEO Forum, and the Past-President of A Helping Hand Home Care in Tacoma, WA. Jensen was a member of our Top 7% Mastermind group until his company was sold in 2020. At that time, he formed Jensen, Morgan, and Jones, a home care consulting company serving owners and CEOs of home care companies in the top tier of our industry. Jensen has been working with Leading Home Care … a Tweed Jeffries company leading research projects and facilitating Home Care CEO Mastermind Groups. In January, 2023, Jensen, Morgan, and Jones acquired the Home Care CEO Forum from Leading Home Care.
These three members will share with you some of the things they have learned from each other and applied to grow their companies to the top 5% of the industry.
Open to Masters Level Companies only
This online web conference will have a limited number of seats, and is only open to leaders of companies at the Masters Level, or $5 million or more in annual revenue. There is no charge to participate, but you must register in advance to be admitted to the program.
If your home care company generated more than $5 million in annual revenue in 2022, you won’t want to miss this event.
