Marketing to Assisted Living Facilities without Violating Anti-kickback Laws

Stephen Tweed | November 29, 2012 | Newsroom
Part 2: Utilization of Post-Acute Services by Residents of Assisted Living Facilities (ALF’s): Renting SpaceElizabeth E. Hogue, Esq.Office: 877-871-4062Fax: 877-871-9739E-mail: ElizabethHogue@ElizabethHogue.netTwitter: @HogueHomeCareAs the number of years in which they have been in business increases, ALF’s are more eager to help their residents “age in place.”  ALF’s often view availability of services from post-acute providers; including…
Part 2: Utilization of Post-Acute Services by Residents of Assisted Living Facilities (ALF’s): Renting Space
Elizabeth E. Hogue, Esq.
Office: 877-871-4062
Fax: 877-871-9739
E-mail: ElizabethHogue@ElizabethHogue.net
Twitter: @HogueHomeCare
As the number of years in which they have been in business increases, ALF’s are more eager to help their residents “age in place.”  ALF’s often view availability of services from post-acute providers; including Medicare home care, private duty home care, hospice, and home medical equipment (HME); as essential to allow them to achieve this goal.  While ALF’s want to encourage utilization of these types of services by residents, ALF’s cannot lose sight of the fact that the healthcare industry is highly regulated.  With ever-increasing emphasis on fraud and abuse compliance, ALF’s and post-acute providers cannot afford to violate the law.  How can ALF’s encourage the use of services available from post-acute providers by residents?  What are the potential legal pitfalls that ALF’s and post-acute providers must avoid?
A key legal pitfall for arrangements between ALF’s and post-acute providers includes violations of the federal anti-kickback statute.  This statute provides, in part, as follows:
(1) Whoever knowingly and willfully solicits or receives any remuneration (including any kickback, bribe, or rebate) directly or indirectly, overtly or covertly, in cash or in kind–
(A)  in return for referring an individual to a person for the furnishing or arranging for the furnishing of any item or service for which payment may be made in whole or in part under this subchapter, or
(B)  in return for purchasing, leasing, ordering, or arranging for or recommending purchasing, leasing, or ordering any good, facility, service, or item for which payment may be made in whole or in part under this subchapter,
shall be guilty of a felony and upon conviction thereof, shall be fined not more than $25,000 or imprisoned for not more than five years, or both.
(2) Whoever knowingly and willfully offers or pays any remuneration (including kickback, bribe, or rebate) directly or indirectly, overtly or covertly, in cash or in kind to any person to induce such person
(A)  to refer an individual to a person for the furnishing or arranging for the furnishing of any item or service for which payment may be made in whole or in part under this subchapter, or
(B) to purchase, lease, order, or arrange for or recommend purchasing, leasing, or ordering any good, facility, service, or item for which payment may be made in whole or in part under this subchapter,
shall be fined not more than $25,000 or imprisoned for not more than five years, or both…”
A kickback occurs when a provider makes referrals to another provider and then something flows back from the provider that receives referrals to the provider that makes referrals.  The application of this statute to arrangements in which post-acute provider receive referrals from ALF’s is clear.  ALF’s make referrals to post-acute providers.  If something flows back from post-acute providers to ALF’s, there may be an impermissible kickback.  An example of such a potential kickback occurs when post-acute providers rent space from ALF’s from which they received referrals.
There are, however, a number of exceptions or “safe harbors” to the above statute.  The next article in this series will focus on how ALF’s can meet the requirements of the space rental safe harbor so that post-acute providers can rent space from ALF’s in order to enhance the provision of services to residents.
©2012 Elizabeth E. Hogue, Esq.  All rights reserved.
Reprinted with Permission.  
No portion of this material may be reproduced in any form without the advance written permission of the author.
Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Ten Strategic Questions Home Care CEOs Need to Answer

August 6, 2026
Last week, I was having a conversation with the relatively new CEO of a highly successful, steadily growing Home Care company. He has been in his role a few years after taking over the the Founder. He has run into a few bumps, and growth has slowed, so he called with some questions about organization…

Pickleball and Building a Profitable Home Care Company

July 30, 2026
One of my close friends regularly reminds me ... "Motion is the Lotion that keeps you young." You gotta keep moving. I don't know about you, but I've learned that as a leader, we need to find ways to keep ourselves physically, mentally, and emotionally fit. What do you do to keep your body, your…

The World Cup, and Home Care Corporate Culture

June 23, 2026
I don't know about you, but I really got caught up in the FIFA World Cup Futball championships. I don't know much about soccer, and I had never really watched a full game other than high school teams. All five of my grandsons played it in school, and the two youngest are really into it. After watching a…