Ohio Home Health Agency Issues Press Release about Muffins for Doctors

Stephen Tweed | February 27, 2009 | Newsroom
"No Donuts!" That's a sign that we put up on slides in our Certified Home care Sales Professional workshop as we teach home health and hospice sales professionals how to engage in meaningful dialog with physicians without buying lunch or bringing food.I was stunned today when I reviewed my daily Google Alert for news on…

“No Donuts!” That’s a sign that we put up on slides in our Certified Home care Sales Professional workshop as we teach home health and hospice sales professionals how to engage in meaningful dialog with physicians without buying lunch or bringing food.

I was stunned today when I reviewed my daily Google Alert for news on home health care and found the following post on an ohio newspaper web site:

“February 27, 2009 – MANSFIELD, OH — Signature Health Services, a skilled home health care provider with local offices in Mansfield and Marion and a new office in Ashland, will deliver fresh muffins to Ashland-area physicians and facilities for 13 weeks.

The deliveries also will include information on Medicare Home Health Services and Signature and clues to a well-known sayings. The first person to reach Administrator Pat Long or Clinical Relations Specialist Beth Pennell in person with the correct saying will win Buckeye Bakery treats for their office or facility. Call 567-203-7770 with questions.”

It’s one thing to bring muffins to the doctor’s office from time to time as a way of saying thanks to the office staff for helping you get access to the doctor. But to put an article in the paper with a contest for the first person to call is over the top.

What do you think? Is bringing muffins a good way to get referrals? What are the most effective techniques your agency uses to gain access to referral sources? How do you engage in a meaningful dialog with a physician to provide information on the benefits of using home health care or hospice for his or her patients?

For more details on how to sell to physicians and hospital discharge planners without buying lunch or bringing muffins, look at the Certified Home Care Sales Professional workshop information on our web site.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Shared Vision Can Change Your Life

August 21, 2025
This past week, I was in Fort Myers, FL leading an Executive Strategy Retreat for a wonderful family-owned Home Care company. We spent a full day using the storyboarding technique from the Walt Disney organization to stimulate creativity, make ideas visible, and craft a five-year vision for the company. We then dug into detail as we defined…

Corporate Culture in Home Care

August 7, 2025
I've been thinking a lot about Corporate Culture in Home Care For the past few weeks, I've been deeply immersed in the final preparation for the start of school. As you may have heard, I recently accepted a position as Adjunct Instructor of Corporate Culture in the Master of Arts in Communication and Business Leadership at High Point…

Appreciation and Recognition

July 31, 2025
This past Tuesday evening I was in Scottsdale, AZ for the annual CPAE Speaker Hall of Fame Awards, and the Cavett Award, presented by the National Speakers Association. This is the final formal banquet that brings to a grand finale the annual convention of NSA. The National Speakers Association is a society of experts who speak professionally. These are some of…