Online Referral Machine: Harness the Hidden Power of Your Agency’s Web Site

Stephen Tweed | February 24, 2006 | Newsroom
Brendan Killackey, President of Progressive Technology Partners is the guy to revitalized the web presence of the VNS of New York. Brendan presented some key points about how to optimize your web site to drive referrals:Move beyond brochureware. Most visitors come online to be sold. They come 24/7. One of the most active times is…

Brendan Killackey, President of Progressive Technology Partners is the guy to revitalized the web presence of the VNS of New York. Brendan presented some key points about how to optimize your web site to drive referrals:

  • Move beyond brochureware. Most visitors come online to be sold. They come 24/7. One of the most active times is Monday morning when they get to work after spending the weekend with an elderly parent.
  • Bring traffic to your site with SEO – Search Engine Optimization
  • Text is the fundamental element of bringing people to your site … NOT grahics.
  • Text is page-specific, and SEO is about optimizing individual pages of your site.
  • Text is HTML based – not image based. Only text is indexable by search engines.
  • Use keyword search to find the terms that people are entering into Google and Yahoo!
  • A site map is a list of links to all pages on yoru web site. It helps search engines index all of your pages.

For examples, visit the VNSNY site: http://www.vnsny.org/

Stay tuned to this BLOG as we introduce you to “Web-Centric Marketing and Recruiting” for home health agencies, coming soon from Leading Home Care.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Uncommon Friends

June 12, 2025
In the summer of 1999, my wife, Elizabeth Jeffries, and I made our first international trip together. We went to Italy and to the small hill town in Calabria where her grandparents immigrated from. It was an amazing adventure, and sparked our love of international travel. Part of what made this trip so special is…

Making Noise in the Home Care Marketplace

May 29, 2025
Where do you go to get new insights into growing your Home Care business? As a professional speaker, author, and strategic advisor to Home Care CEOs, my go-to place for learning is The National Speakers Association. NSA is a society of experts who earn all or a portion of their living speaking professionally. I've belonged to…

Visioneering Home Care

May 22, 2025
The other day, I signed an agreement to speak for the annual meeting of a large Home Care franchise organization. I've spoken for them several times in the past and I'm looking forward to being back. One of the topics they asked me to present is "Visioneering Home Care." This is a discussion about how leaders can…