PE Firm Acquires Senior Helpers from Advocate Health

Stephen Tweed | March 23, 2024 | Events and Opportunities, Research & Trends
By Stephen Tweed CHICAGO, March 21, 2024 /PRNewswire/ -- Waud Capital Partners ("Waud Capital"), a growth-oriented middle-market private equity firm, announced today the acquisition of Senior Helpers, one of the national leaders in home care and wellness offerings for seniors. Waud Capital is acquiring Senior Helpers from Advocate Health, the third-largest nonprofit health system in the nation. …

By Stephen Tweed

CHICAGO, March 21, 2024 /PRNewswire/ — Waud Capital Partners (“Waud Capital”), a growth-oriented middle-market private equity firm, announced today the acquisition of Senior Helpers, one of the national leaders in home care and wellness offerings for seniors. Waud Capital is acquiring Senior Helpers from Advocate Health, the third-largest nonprofit health system in the nation. 

Senior Helpers

About Senior Helpers

The Maryland-based Senior Helpers operates through more than 380 franchised and corporate-owned locations in 44 states, Canada, and Australia. These locations provide seniors home care and wellness services, including meal planning, grocery shopping, medication reminders, transportation, companionship, and assistance with personal hygiene. They also offer special programs for chronic neurological diseases, particularly Alzheimer’s and Parkinson’s diseases. The company’s industry-leading services enhance seniors’ ability to remain in their homes and avoid or delay the need for care in inpatient facilities.

“We are very excited for our franchisee partners, teammates, caregivers, and clients. The need for high-quality, in-home senior care has never been greater. We see opportunities to enhance our suite of senior services as part of the next phase of the company’s growth,” Senior Helpers CEO and Co-Founder Peter Ross said. “Waud Capital brings deep expertise in supporting and successfully growing healthcare companies, a set of similar core values, and a shared vision for the future. We look forward to partnering together to better position the company to expand its best-in-class care and wellness services for seniors.”

The Seventh Largest Home Care Franchise Company

According to ongoing tracking of the franchise sector of Home Care by Leading Home Care … a Tweed Jeffries company, Senior Helpers is the 7th largest franchisor in Home Care with 256 franchise Locations (April 2023). There are 56 companies providing franchises in Home Care, with a total of 7,668 units.

A separate listing in the Franchise Times “Top 400 Franchises” list shows Senior Helpers at number 7 in revenue in 2023 with $387.243,000 in total revenue from 327 franchisees for an average of $1,184,229 per location.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

The Top Five Applications of AI in Home Care

March 12, 2026
We recently surveyed over 320 Home Care agency Founders, Owners, and CEOs as part of the 2026 Future of Home Care Study, conducted by Leading Home Carean published by AxisCare. From last year's survey we found that many Home Care leaders are looking at the possibilities for AI in their businesses, so this year we dug more deeply into…

All That Jazz

March 5, 2026
Last night we attended a terrific jazz concert at Artis-Naples, the museum and performance venue here in Naples Florida. My wife, Elizabeth Jeffries, and I really enjoy the music here. Last night's performance featured Gary Smulyan, Grammy winning Baritone Saxophonist leading a six-piece ensemble. As the band moved through their set, Elizabeth leaned over and whispered, "Look at their faces.…

Finding and Keeping Caregivers

February 26, 2026
In January, we published the 2026 Future of Home Care Study, conducted by Leading Home Care ... a Tweed Jeffries company, and sponsored by AxisCare. This is the third year for this industry-leading research, and we captured some very interesting new data and information. However, one thing is not new. The biggest pain points for Home Care CEOs for…