“Serving More Clients” Workshop coming to Macon, GA

Stephen Tweed | June 15, 2012 | Newsroom
The Georgia Chapter of the National Private Duty Association is pleased to partner with The Academy for Private Duty Home Care to present the one day workshop, "Serving More Clients".  This interactive workshop is designed for owners, CEOs, Administrators, marketing representatives, and chief operating officers who want to grow their businesses.This is your opportunity to…

The Georgia Chapter of the National Private Duty Association is pleased to partner with The Academy for Private Duty Home Care to present the one day workshop, “Serving More Clients”.  This interactive workshop is designed for owners, CEOs, Administrators, marketing representatives, and chief operating officers who want to grow their businesses.
This is your opportunity to come together in an intimate, high-impact learning environment to share strategies, ideas, and insights on how to grow your business, multiply the performance of your team members, and increase your income.

Purpose:  To develop the next generation of leaders in Private Duty Home Care by providing an intensive learning experience to increase knowledge, skills, and attitudes around the competencies to grow your business, multiply your performance, and increase your income.
Objectives:
As a result of this intimate, high-impact learning experience, leaders in Private Duty Home Care will be able to:
  1. Describe three key pillars of a successful Private Duty Home Care business
  2. See the bigger picture of home care in America
  3. Set direction and develop action plans to grow your business
  4. Develop and implement a focused sales & marketing plan
  5. Develop and implement your Personal Private Duty Scorecard
  6. Interact with owners and CEOs of other successful Private Duty businesses
  7. Increase your income

 

Course Outline
  1. Seeing the Bigger Picture
    • The Three Key Elements of a successful Private Duty Home Care business
    • The Private Duty Business Builders™ growth matrix
  2. Getting More Clients
    • Defining your target markets
    • Targeting key referral sources – The Top Referrers in PDHC
    • The Top  Techniques of Private Duty Marketers
    • “Sitting on the Sofa with the Customer” – Selling PDHC
    • Developing your sales and marketing strategy
  3. Capturing the Caller
    • Turning inquiries in to admissions
    • Increasing your conversion ratio
    • Using the in-home assessment to close more sales
    • Tracking incoming calls to improve your marketing and sales
  4. Making More Money
    • Setting up your Private Duty Strategic Scorecard™
    • Turning client revenue into gross margin dollars
    • Controlling costs to grow net profit

    Your Presenter:  Stephen Tweed is a nationally know health care and business strategist, professional speaker, author, and consultant.  He is Chairman and CEO of Leading Home Care … a Tweed Jeffries company based in Louisville, KY, and the publisher of Private Duty Today, the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies.

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Shared Vision Can Change Your Life

August 21, 2025
This past week, I was in Fort Myers, FL leading an Executive Strategy Retreat for a wonderful family-owned Home Care company. We spent a full day using the storyboarding technique from the Walt Disney organization to stimulate creativity, make ideas visible, and craft a five-year vision for the company. We then dug into detail as we defined…
Read more

Corporate Culture in Home Care

August 7, 2025
I've been thinking a lot about Corporate Culture in Home Care For the past few weeks, I've been deeply immersed in the final preparation for the start of school. As you may have heard, I recently accepted a position as Adjunct Instructor of Corporate Culture in the Master of Arts in Communication and Business Leadership at High Point…
Read more

Appreciation and Recognition

July 31, 2025
This past Tuesday evening I was in Scottsdale, AZ for the annual CPAE Speaker Hall of Fame Awards, and the Cavett Award, presented by the National Speakers Association. This is the final formal banquet that brings to a grand finale the annual convention of NSA. The National Speakers Association is a society of experts who speak professionally. These are some of…
Read more