Using LinkedIn to Build Your Network

Stephen Tweed | April 17, 2014 | Newsroom
By Jill Scott, Manager of Member Services for The Academy for Private Duty Home Care Have you been trying to decide on which social media to spend your valuable time and energy? Well, we at Leading Home Care have decided that LinkedIn is where we focus our time and energy. We've asked every social media…

By Jill Scott, Manager of Member Services for The Academy for Private Duty Home Care

Have you been trying to decide on which social media to spend your valuable time and energy? Well, we at Leading Home Care have decided that LinkedIn is where we focus our time and energy. We’ve asked every social media “guru” we encounter if they have any data showing that Facebook or Twitter are generating profit, particularly for home care companies, and none of them have been able to show us the numbers to prove that it’s worth our time to focus on Facebook.  For our target audience, LinkedIn is the best place for us to be.  Further, our data suggests that it is generally the oldest daughter that is making the caregiving decisions about their aging parent(s) and the oldest daughter is usually a professional woman between the ages of 49 and 60. Since LinkedIn is a network of professionals, it may be the best place for you to grow your network of referral sources and potential clients.

A couple weeks ago I attended a live webinar that focused 100% on using LinkedIn to grow your network. Admittedly, I was skeptical about how much content would be given since it was a free webinar, but let me tell you, it was one of the best webinars I’ve ever attended.  The presenter was Josh Turner, the founder of LinkedInU, which is an online membership site dedicated solely to teaching you everything you would ever need to know about using LinkedIn and concrete examples of how you can use it to grow your network and increase your income and web presence.

Stephen Tweed
Stephen Tweed, CSP, began his journey as a business strategist in home health care in 1982. Today, Stephen is among the top thought leaders in Home Care strategy and management. He has worked with top 5% companies from across the US. He is a sought after speaker at from national and state association events.

Related Posts

Extraordinary Transformation: A blueprint for leaders who want to Transform their Organization

June 5, 2024
By Stephen Tweed As a leader in Home Care, are you working on transforming your organization? Are you looking for strategies and insights to grow your business and get ready for the future? I've just finished reading an amazing book by my friend and professional speaking colleague, Dr. Nido Qubein. "Extraordinary Transformation: An Entrepreneurial Blueprint…

Stephen Tweed’s Podcast and Webinar Appearances

May 30, 2024
As a significant Thought Leader in the Home Care industry, Stephen Tweed is frequently invited to be a guest on industry podcasts and webinars. Here are links to some of Stephen's recent appearances. June 2024 - Lead Up Podcast with Mike Harbour - "Legacy Leadership" Stephen Tweed was interviewed by Mike Harbour for the Podcast,…

The Forces and Trends Shaping the Future of Home Care.

May 14, 2024
By Stephen Tweed What will the Home Care Industry look like in five years? Over the past two decades I've been actively engaged in the Home Care Industry, and monitoring the Forces and Trends that are shaping the future of our industry. While much of the growth of Home Care is driven my the entrepreneurial…