A Dead Digital Disruptor comes Back to Life

Stephen Tweed | June 17, 2019 | News and Views, Research & Trends
By Stephen Tweed Back in February 2017, we wrote about the Death of Digital Disruptor Home Hero.  Kyle Hill, the Founder and CEO of Home Hero had written an extensive article describing their journey in building the company and their decision to call it quits.  In June of 2017, we wrote that Home Hero had…

By Stephen Tweed

Back in February 2017, we wrote about the Death of Digital Disruptor Home Hero.  Kyle Hill, the Founder and CEO of Home Hero had written an extensive article describing their journey in building the company and their decision to call it quits.  In June of 2017, we wrote that Home Hero had relaunched itself as an Integrative Medicine Company called Harvey.  

This week, we learned that a new digital home care company, Family Directed, has acquired the assets and technology of Home Hero and is bringing the business back to life.  The new company has been started by Kiel Dowlin, former Vice President of Strategy and Development for Home Hero.  Dowlin has partnered with William Yarmuth, Founder and Chairman of publicly traded Almost Family, a large home health and private pay home care company based here in Louisville, KY that merged with LHC Group in 2018. LHC Group, based on Lafayette, Louisiana, also provides home health, hospice, and private pay home care services.

Family Directed has launched a new web site describing their direct-to-consumer model of providing caregiver to clients as either a 1099 sub-contractor or as a household employee.

We’ll continue to monitor the progress of Family Directed and the Other Digital Disruptors in the private pay home care space.

 

Stephen Tweed
Stephen Tweed is among the top Thought Leaders in Home Care today. As an industry researcher, author, and executive coach, he has worked with owners and CEOs of companies in the top 5% of Home Care and is a frequent speaker at Home Care association conferences and corporate meetings across the US and Canada.

Related Posts

Executive Retreats for Home Care Leaders

April 24, 2025
Last week I was having a conversation with a Home Care company owner who I met when I was speaking for their annual conference. Apparently my message had sparked some insights and questions and he came up to talk after my presentation. We stood there for probably thirty minutes after everyone else had left the…

Getting Ready for the Future

April 17, 2025
I just received a copy of a newsletter from my friend and professional speaking colleague, Daniel Burrus. Daniel is America's leading technology forecaster. He's a technology researcher, keynote speaker, and strategic advisor to Fortune 500 Companies.Many years ago at our National Speakers Association, Danial taught me about "The Four Levels of Your Data Steam". Since then he has helped…

Finding Your Best Clients and Caregivers

April 10, 2025
As you read this, I'm following up on a wonderful trip speaking to the Synergy Home Care Annual Franchise Meeting in Scottsdale, AZ. I had a wonderful time working with this group of amazing Home Care business owners on strategies and insights to find their best clients, and to attract and retain their best caregivers.Synergy Home Care is…