The Big Event each year in home health care, hospice, and private duty home care is the National Association for Home Care and Hospice annual convention.

This year’s convention will be in Orlando, Florida on October 21 – 24, 2012 at the Gaylord Palms Resort and Convention Center.

Stephen Tweed, CEO of Leading Home Care … a Tweed Jeffries company, has been a speaker at the NAHC conference every year for over 20 years.  Each year, Stephen creates a new program based on the most recent research conducted by Leading Home Care, and based on the latest forces and trends shaping the industry.

This year, sales, marketing, and public relations are hot topics as home health agencies, hospices, and private duty home care companies focus on serving new patients and growing market share.  The fastest growing, most successful home care companies will be most likely to survive the challenges ahead brought on by health care reform and the Affordable Care Act.

On Monday, October 22, 2012 from 8:00 – 9:30 am, Stephen will present, “Serving More Patients: Top Techniques in Sales, Marketing, and Public Relations for Home Health, Hospice, and Private Duty Home Care.”

This workshop presentation will help participants apply the results of this industry leading research to develop simple, focused marketing strategies to bring in more referrals that turn into admissions.  This program will look at the differences in marketing effectiveness between home health, hospice, and private duty.  Our research has demonstrated that marketing home health care is very different that marketing private duty, even when the techniques are the same.

If you are serious about growing your business, come to Orlando and join us for “Serving More Patients.”