Four Keys to Serving More Clients

Stephen Tweed | June 4, 2013 | Newsroom
There are four keys to growing your business by serving more clients:1.  Define your competitive advantage2.  Decide whether you will focus on consumer marketing or referral marketing3.  Identify the top techniques in either consumer marketing or referral marketing for private duty home care.4.  Apply these principles consistently in your strategic marketing plan.If you would like…

There are four keys to growing your business by serving more clients:

1.  Define your competitive advantage

2.  Decide whether you will focus on consumer marketing or referral marketing

3.  Identify the top techniques in either consumer marketing or referral marketing for private duty home care.
4.  Apply these principles consistently in your strategic marketing plan.

If you would like to begin the process of mastering these four keys, they you will want to join Stephen Tweed in Chicago, IL on June 18, 2013 for the “Serving More Clients” workshop presented by The Academy for Private Duty Home Care, and co-hosted by the Illinois Home Care Council. 

When you actively engage in this interactive workshop, you will be able to …

1.  Define the seven sources of competitive advantage
2.  Discuss the differences between consumer marketing and referral marketing
3.  Describe the top techniques for marketing directly to consumers
4.  Demonstrate the six secrets of selling home care to high potential referral sources
5.  Discuss the top ten referral marketing techniques
6.  Develop and implement your own “Simple Strategic Marketing Plan”
7.  Serve more clients, bill more hours, make more money. 

Join us in Chicago for “Serving More Clients.”

Stephen Tweed
Stephen Tweed, CSP, began his journey as a business strategist in home health care in 1982. Today, Stephen is among the top thought leaders in Home Care strategy and management. He has worked with top 5% companies from across the US. He is a sought after speaker at from national and state association events.

Related Posts

The Forces and Trends Shaping the Future of Home Care.

May 14, 2024
By Stephen Tweed What will the Home Care Industry look like in five years? Over the past two decades I've been actively engaged in the Home Care Industry, and monitoring the Forces and Trends that are shaping the future of our industry. While much of the growth of Home Care is driven my the entrepreneurial…

What will the Future of Home Care Look Like?

May 4, 2024
What will your home care company look like five years from now? What will our industry look like? What are the factors that are shaping your future? These are some of the questions that were asked by our friends at AxisCare, the top rated home care software company. Back in the Fall of 2023, AxisCare…

What Raving Fans have been saying about Stephen Tweed

May 1, 2024
Stephen Tweed is a highly respected thought leader in the Home Care industry. Recently, in an unsolicited Linked In post, a number of raving fans commented on Stephen: "Stephen Tweed is a prominent figure in the home care industry, known for his pioneering efforts in establishing masterminds specifically catered to home care owners across the…